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Automotive News & Views Can GM make Cadillac the standard of the world Again?
6098 messages, Last post on Aug 14, 2009 at 4:43 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Lexus 48.0% BMW 44.0% Mercedes-Benz 41.2% Cadillac 37.3% Porsche 36.9% Acura 29.3% Lincoln 28.2% Audi 22.7% Infiniti 20.7% Volvo 20.0% HUMMER 16.8% Land Rover 15.6% Jaguar 14.2% Saab 8.8% |
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Nearly a month ago, rumors surfaced indicating General Motors might scrap plans for a new large Cadillac model meant to replace the DTS and STS. With no official word so far on the rumors, we decided to ask Vice Chairman Bob Lutz for his commentary. Leftlane: “Up until now the popular rumors has been the DTS and STS will be replaced by a single new model. More recently there have been rumors about that project being on hold. Does Cadillac still need a large model above the CTS?” Mr. Lutz: “Let me just say that it is in the realm of specific new model information that we haven’t really talked about yet, but generally as we look at our entire portfolio, there is a tendency to reduce investment in engineering on large rear-wheel-drive entries in favor of lighter weight and much more fuel efficient cars.” While the top executive’s comments don’t provide a definitive answer, it’s clear even a luxury brand like Cadillac is adapt to tough economic times. |
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My post was deleted, I guess I offended (or potentially will) some others here. Noting personal, just hoping for peace so that "stories from the sales frontline" doesnt happen here too.... Again, my apologies 
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Replying to: m4d_cow (Sep 05, 2008 9:09 pm) Now I tell the truth for a living. A good living. I get big checks to write this garbage. Big enough that I can buy any car I want. OK, that's a stretch. The Mechanic cannot afford a Rolls or a Bugatti, but I've got money to spend. And I've got good taste. I'm also college-educated. Literate. And I appreciate the best. When I spend my money I spend it on quality goods. And the car I choose to be seen in must be a quality item. The finest of its kind. In other words, I would not buy an American car. It's hard for me to even type that. Fact is, I'd like to buy an American car, a great American car. It just doesn't exist. This only occurred to me recently, when my father, The Mechanic Sr., asked me what car I would buy if I could buy anything. I realized there wasn't an American car or truck on the list. Not one I lusted after. Oh sure, the latest batch of goods from Eminem's hometown is worth a look; the Cadillac CTS is strong, the Buick Enclave is very good and the Pontiac G8 GT is a fine machine. I can also say good things about the Dodge Challenger SRT8, the Ford Flex and the Chevy Malibu. I also think the Jeep Grand Cherokee SRT8 is pretty cool. And then there's the Corvette, which is likable in Z06 form and downright desirable in ZR1 trim. They're all good cars and trucks; they're just not the best. And I said I want the best. The very best. And for the best you simply don't shop in Dearborn, Auburn Hills or Detroit's Renaissance Center. Shame, really. But the facts are the facts. The bar keeps moving and Ford, Chrysler and General Motors are forever in catch-up mode. Have been since the first muscle car era became the first energy crisis. Hate to be the one to say it out loud, but Detroit remains a lap down. Sure I'm kicking it when it's bleeding all over the floor. With full force and a pointy boot. But this is why it's down. Eventually, not making the best catches up with you. Now your panties are in a big ball of a bunch, aren't they? Well, before you fire off some half-witted comment, keep reading. I'm about to cite examples. For example: the new Corvette ZR1. 638 hp. Fastest, most powerful car in GM's 100-year history. Yawn. The new Mercedes SL65 AMG Black Series packs 670 hp. It also looks like it costs six figures (the ZR1 is just a Z06 with a window cut in its hood) and doesn't pack a Wal-Mart interior. I know, I know. The ZR1 is $100,000 while the SL65 Black Series will be more than twice that. So what? The Benz is still the best. Screw price. I'm dog tired of giving GM and the rest of Detroit that out. Their cars are almost always cheaper and usually bigger. That's their game. They can't make it better, so they make it cheaper and bigger. Kinda like Costco. You get 500 rolls of the world's roughest toilet paper for $1. Your ass is killing you, but there's no arguing the value. (Ironically, the Germans make fine automobiles but produce the world's roughest TP.) It worked for the Corvette Z06. "As fast as exotics for less than half the price," said the ad copy. But now the world has the Nissan GT-R. It costs about the same as the Z06, but delivers more speed, a better interior, more features and more technology. Don't even get me started on build quality. Without a doubt, the GT-R is the best high-performance car you can buy for $80,000. See, the bar keeps moving and Detroit's a lap down. I could go on with specific examples, but it's easier to just make a blanket statement: No American car, from the lowly Ford Focus to the mighty ZR1, is truly the best car in its segment in the world. Not one. The biggest of big pickup trucks being the exception and that's only because they're still the only game in town for dually diesels. Honda and BMW don't make those. Sad, really. And it's not something Detroit wants to hear. They read the praise in the press and they believe their own PR. Cadillac really thinks the CTS is as good or better than anything in the world. Better than a BMW 5 Series. Better than a Mercedes E-Class. Sorry, guys. It's closer than you've ever been, but it's still a lap behind. And if the members of the automotive press actually voted with their dollars instead of writing with their hearts, they would all be driving something from Japan or Germany. Well, the smart ones would anyway. The ones who don't live in Detroit. -- The Mechanic, Inside Line Contributor Regards, OW
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Wow....... 
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Replying to: m4d_cow (Sep 06, 2008 9:25 pm) Again there is no best in class in any segment. That is because there are so many buyers out there that they all have different needs and desires. Take the midsize sedan segment. Is it Camry or Accord? Which is the segment leader. I guess you could say it could be granted by volume. So Camry is the winner. I think a lot of Accord buyers would say no way the best in class, it has a mushy ride. So volume does not work I guess because if it did we would have to say GM is best in overall vehicles because they sell many more vehicles here in the US than anyone. But many would not agree with that. In fact many, both buyers and press, would say the Malibu is best in class for many reasons, styling, gas mileage, ride, but it all depends on what you think. C&D would say Accord. The family press would say Camry. So the opinions vary on what is "best". In my book the Lambdas are best in class in full size CUV/SUV's. Best gas mileage, best looking, but yet not really best in class. Full size SUV's have higher towing capcity, whoops. IF there was a truly best in class in any segment then they would get 100% of the sales. No best in class is a real impossible concept. |
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Replying to: 62vetteefp (Sep 08, 2008 2:46 am) Both Japanese and Germans (and now even Koreans) have culture of excellence in in their car building businesses - they are different, but they are indisputable. While Americans do have such cultures in other segments of their economy or social life (sports would probably be best example), their automotive business has no culture of excellence. I said it before - when I look at Jetta or Civic, I see car that was designed by an engineer and approved by an executive with their daughters in their minds. When I look at Cobalt I picture an exec telling engineer "you won't be driving it anyway and my daughter is taking a limo tomorrow, so why care?" If people in charge cannot picture themselves or their close ones using the product they are designing, there is no help. To finish the rant - Detroit, ESPECIALLY GM, is putting out products that would beat their competition from time they started designing them, not the time they are available to be purchased. Always looking at that Corolla/Camry from five years ago, not the one that will hit showrooms two years from now. That's the mentioned "lap down".
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