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Automotive News & Views Can GM make Cadillac the standard of the world Again?
6098 messages, Last post on Aug 14, 2009 at 4:43 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: marsha7 (Aug 31, 2008 6:31 pm) Regards, OW |
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Replying to: nvbanker (Aug 31, 2008 7:16 pm) Just my opinion. I believe the new Lacrosse will not change sales significantly. Regards, OW
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Replying to: nvbanker (Aug 31, 2008 7:16 pm) Yes the Regal and Century were long in the tooth but they were not selling well. #1 they were hugely rental fleet and 2nd we were giving the retail Centurys away. You could actually get a Century with a base price of $19,995 and with incentives under $17k, The new LaCrosse on the other hand starts at around $26k and you lose a lot of the market when you increase the price almost $8k. Yes someone will want to meet the needs of the older market but you cannot do what Buick was doing. Every year the average buick buyer age went up one year and volumes went down. You just cannot allow that to continue. And as someone else said the new older people (me included) are not so restricted on what they buy. Not many (new older folls) want the Park Avenue type of vehicle. Anyway Buick is not trying not to significantly drop their median age, just want to get back to an age with some volume and keep it from increasing 1 year every year. I do agree they should have kept their old names on the replacement models but I do say they have to keep the average from rising.
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Replying to: 62vetteefp (Sep 01, 2008 4:15 am) I keep going back to what works and received significant development under the same name that became an iconic brand. Discontinued was the cost cutting mantra over the past few decades. What was lost along Madison Avenue over the years is quite apparent in Detroit today. Regards, OW
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Replying to: circlew (Sep 01, 2008 5:15 am) |
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I especially like some of those newer names of, say, the last 2 or 3 years...Accord, Civic, Camry, Corolla, to name a few...   ...names that were not even around in the 80s and 90s... 
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Replying to: circlew (Sep 01, 2008 5:15 am) Keeping the names Camry, Accord, Civic, Corolla, etc. and simply improving the car seems to work for Hondota. Or is it Toyonda?  EDIT: Marsha, Marsha, Marsha. I posted before reading your clairvoyant (as you read my mind before I even read here and posted) post! |
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The constant name changes is killing me. The term G6-8 BLS, STS, sounds too technical and less emotional, not to mention having no long term reputation at all.
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Replying to: m4d_cow (Sep 01, 2008 10:20 pm) Nice marketing plan on the way to the basement over the years, don't you think? Regards, OW
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Replying to: circlew (Sep 02, 2008 3:40 am) |
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