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Automotive News & Views Can GM make Cadillac the standard of the world Again?
6098 messages, Last post on Aug 14, 2009 at 4:43 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: sls002 (Aug 28, 2008 10:50 am) |
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As a rebadged Omega, I didnt expect much from the beginning. Like I said, decent car, but not worthy the premium price and badge. CTS is light years ahead of catera. Btw maybe I'm the only one, but I find the previous gen CTS (after the facelift) better looking than the current one. The new one would look great sans the oversized grille.
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Replying to: m4d_cow (Aug 29, 2008 10:20 pm) btw I love the front grille!
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Replying to: 62vetteefp (Aug 30, 2008 3:52 am) That said the new escalade and the old represent different images, at least to me. Whereas the old one looks classier and still suits older customers, the new one is flashy and suits younger buyers better. just my opinion. 
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Replying to: m4d_cow (Aug 30, 2008 9:58 pm) Well that is good. Cadillac needed to reduce its average age.
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Replying to: 62vetteefp (Aug 31, 2008 9:46 am) I know everyone says that - but that rationale escapes me to some degree. The median age grows older every year. Older folks usually have most of the money...somebody has to build cars for them, because I can tell ya, at 55, I'm not interested in a Chevy anymore, as if I ever were. There is this continual struggle to lower the age of your buyer - and so if you do that successfully, you risk offending the old farts who like your cars, if you're CAdillac. Oldsmobile did it - look at them now, Buick did it, and has never been as strong selling since. Personally, I think they should be careful about abandoning their market, but that's just me.
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Replying to: nvbanker (Aug 31, 2008 3:59 pm) |
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may also change the dynamic...when my grandfather aged, he was an old fuddy duddy...same for my father, no change when he was older... Now we have that baby boomer group aging, where they are not turning into old farts anymore, at least not at the age of 60-65, maybe not even 70-75...having had imports and sports cars like Audi, Porsche, Infiniti, MB, etc, they may not be ready for the Buick Electra 225 like Dad and Grandpa were, so the auto dynamic for the next 20 years may be nothing like the last 50... In other words, I think the last 2 generations, WWi and WWII, looked forward to the rest home at 65...Now, we see 65 as the new 50, and we have choices our predecessors did not, at least not to the extent that we did, so maybe Buick and Caddy had better design powerful youthful cars, as their geezer market will disappear and the next geezer market may not see themselves as geezers until they are 80 or more... Change is in the air...
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Replying to: 62vetteefp (Aug 31, 2008 4:57 pm) You just made my point for me - after Oldsmobile killed off "your father's Oldsmobile, which was GM's best seller after Chevrolet - half of those customers who didn't want an Alero, they wanted a Cutlass, went to Buick and bought a Regal or Century, the other half went to Mercury to replace their Delta 88 with a Grand Marquis. Buick sales skyrocketed when Olds changed. Then, in GM's infinite wisdom decides to kill the Park Avenue, LeSabre, Regal & Century, give us all new models, that are nothing like the olds ones that were selling so well. I know the old ones were horribly dated, but horribly dated geezers loved 'em, and you know what, old folks do die off every year, but, WE MAKE MORE EVERY DAY TOO!!! I am just saying, someone has to build cars for the fogeys - and if GM keeps trying to lower their buyer's age, they may singlehandedly resurrect Lincoln inadvertantly - they've done it before..... |
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Replying to: 62vetteefp (Aug 31, 2008 4:57 pm) Regards, OW |
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