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Can GM make Cadillac the standard of the world Again?

6098 messages,  Last post on Aug 14, 2009 at 4:43 PM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Cadillac Escalade, Cadillac XLR, Cadillac STS, Automotive News


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#5348 of 6098
Re: Huh? [m4d_cow] by nvbanker
Aug 28, 2008 (10:34 am)
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Replying to: m4d_cow (Aug 27, 2008 9:37 pm)

The Catera had a reputation for being the Caddy that stalls, as well as zigs.....the CTS is a vast improvement. Some may have liked them, but they were not world class by any means.
#5349 of 6098
The Catera by sls002
Aug 28, 2008 (10:50 am)
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was Cadillac's quick and dirty solution to the Lincoln LS. The lack of a V8 suggests that Cadillac was thinking 3-series too. The CTS is the longer term, better thought out, sports sedan. The Escalade was also the quick and dirty solution to the Lincoln Navagator. The Escalade has not been replaced with something more Cadillac like though.
#5350 of 6098
Re: The Catera [sls002] by nvbanker
Aug 29, 2008 (1:22 pm)
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Replying to: sls002 (Aug 28, 2008 10:50 am)

Ah yes - the days when Lincoln was great, in the lead, and stirring it up out there. Not so any longer!!
#5351 of 6098
Indeed by m4d_cow
Aug 29, 2008 (10:20 pm)
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As a rebadged Omega, I didnt expect much from the beginning. Like I said, decent car, but not worthy the premium price and badge.
CTS is light years ahead of catera.
 
Btw maybe I'm the only one, but I find the previous gen CTS (after the facelift) better looking than the current one. The new one would look great sans the oversized grille.
#5352 of 6098
Re: Indeed [m4d_cow] by 62vetteefp
Aug 30, 2008 (3:52 am)
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Replying to: m4d_cow (Aug 29, 2008 10:20 pm)

I am sure you are not the only one. Once you get into specialty vehicles (low volume, high price) yoiu start getting inot polarizing styling. Some will love it but others hate it. On a high volume vehicle you want to be as non offensive as possible to make sure enough people like it to get your sales numbers. If you only need to sell 50,000 vehicles you need to make sure your styling is so compelling to the 50,000 buyers they gotta have it.
 
btw I love the front grille!
#5353 of 6098
Re: Indeed [62vetteefp] by m4d_cow
Aug 30, 2008 (9:58 pm)
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Replying to: 62vetteefp (Aug 30, 2008 3:52 am)

Wow, we sure stand on different side of the fence on that. On the contrary I like the grille on the Escalade, looks pretty good.
That said the new escalade and the old represent different images, at least to me. Whereas the old one looks classier and still suits older customers, the new one is flashy and suits younger buyers better. just my opinion.
#5354 of 6098
Re: Indeed [m4d_cow] by 62vetteefp
Aug 31, 2008 (9:46 am)
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Replying to: m4d_cow (Aug 30, 2008 9:58 pm)

the new one is flashy and suits younger buyers better
 
Well that is good. Cadillac needed to reduce its average age.
#5355 of 6098
Re: Indeed [62vetteefp] by nvbanker
Aug 31, 2008 (3:59 pm)
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Replying to: 62vetteefp (Aug 31, 2008 9:46 am)

Well that is good. Cadillac needed to reduce its average age.
 
I know everyone says that - but that rationale escapes me to some degree. The median age grows older every year. Older folks usually have most of the money...somebody has to build cars for them, because I can tell ya, at 55, I'm not interested in a Chevy anymore, as if I ever were. There is this continual struggle to lower the age of your buyer - and so if you do that successfully, you risk offending the old farts who like your cars, if you're CAdillac. Oldsmobile did it - look at them now, Buick did it, and has never been as strong selling since. Personally, I think they should be careful about abandoning their market, but that's just me.
#5356 of 6098
Re: Indeed [nvbanker] by 62vetteefp
Aug 31, 2008 (4:57 pm)
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Replying to: nvbanker (Aug 31, 2008 3:59 pm)

I agree pretty much with what you say. However one big reason Buick went down in sales is because they did not at least keep their age group. They aged with their buyers and the buyers died off. You can only raise your median age until they do not drive anymore. I mean an average age of 80 just is not a very big market. Recent changes will hopefully be relevent to a younger market (median age of 50 perhaps).
#5357 of 6098
Something else by marsha7
Aug 31, 2008 (6:31 pm)
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may also change the dynamic...when my grandfather aged, he was an old fuddy duddy...same for my father, no change when he was older...
 
Now we have that baby boomer group aging, where they are not turning into old farts anymore, at least not at the age of 60-65, maybe not even 70-75...having had imports and sports cars like Audi, Porsche, Infiniti, MB, etc, they may not be ready for the Buick Electra 225 like Dad and Grandpa were, so the auto dynamic for the next 20 years may be nothing like the last 50...
 
In other words, I think the last 2 generations, WWi and WWII, looked forward to the rest home at 65...Now, we see 65 as the new 50, and we have choices our predecessors did not, at least not to the extent that we did, so maybe Buick and Caddy had better design powerful youthful cars, as their geezer market will disappear and the next geezer market may not see themselves as geezers until they are 80 or more...
 
Change is in the air...

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