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Can GM make Cadillac the standard of the world Again?

6098 messages, Last post on Aug 14, 2009 at 4:43 PM
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The V-8 engine, long a symbol of power for American car companies, is sputtering. At the Detroit auto show this week, Detroit's Big Three are promoting smaller engines and alternative-fuel vehicles, eliminating the V-8 from many models and relegating it to niche status. Ford Motor, which first popularized the V-8 in the 1930s, will start using a turbocharged 6-cylinder in many vehicles, including the next generation of its Explorer sport utility vehicle. The company has named its new engine technology EcoBoost, a nod to consumers' concern for the environment. ''It's pretty clear that the V-8 is on its way out of the mainstream,'' said Ford's chairman, William Clay Ford Jr. General Motors recently canceled a $300 million program to develop a new V-8, citing new fuel-economy standards that require a 40 percent improvement in overall gas mileage by 2020. ''That cancellation was a direct result of the 35-mile-per-gallon legislation,'' Robert A. Lutz, GM's vice chairman, said Tuesday. Even the famed Hemi V-8 from Chrysler will be quieted at stoplights when it is paired this year with hybrid technology in some big SUV's. Car companies, in a sense, are catching up with shifting consumer tastes: sales of V-8 engines in the United States have dropped 24 percent since 2004, according to the auto research firm R. L. Polk & Company. The V-8 will still be a staple in pickups and large SUV's, and Detroit continues to flex its muscle-car muscle with some other models. General Motors, for example, unveiled this week a limited-edition 620-horsepower Corvette ZR1 – the fastest and most powerful Chevrolet ever – and a high-performance Cadillac, the CTS-V, offering 550 horsepower. Ford executives said they had at times wrestled with the decision to give up V-8s in some models, including a new sedan from the Lincoln luxury division, because they worried about customer reaction. ''I worked on the Lincoln Continental program 20 years ago, and people were vehement that it had to have a V-8,'' said Mark Fields, Ford's president for the Americas. ''But now people don't really care if the performance is there.'' Some Asian automakers, notably Honda of Japan, have stayed out of the V-8 market entirely. Toyota offers V-8s in its full-size pickups and SUV's, but it has dominated the midsize car market with less powerful engines. ''The era of indulgence is over,'' said John A. Casesa, managing partner at the Casesa Shapiro Group, an investment firm in New York. ''When oil goes to $100 a barrel, the romance of a V-8 under the hood diminishes pretty quickly.'' Chrysler is bucking the trend somewhat. The company is updating its Hemi engine and achieving better fuel economy by marrying the current edition to a hybrid system in its full-size Dodge Durango and Chrysler Aspen SUV's. But the automaker, which was bought last year by the private equity firm Cerberus Capital Management, is developing a new line of V-6 engines that would be an alternative to the V-8s in popular models like the Jeep Grand Cherokee SUV. ''There's a new group of young customers that may not appreciate or care what the Hemi does,'' said the Chrysler vice chairman, James E. Press. |
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Replying to: mr215 (Jan 16, 2008 5:01 am) I agree 100%. Here in my area the people who drive the CTS look VERY similar to the people who drive the Escalade: Middle aged men and women. Every now and then I'll see a person who fits the rapper and athlete stereotype, but the vast majority of the time they do not. I'm sure the region plays a big part on who drives certain vehicles also. |
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Replying to: mr215 (Jan 16, 2008 5:01 am) For the CTS, it is a more even distribution, I see people in their 30s, and some in their 60s or maybe even more. |
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Replying to: 62vetteefp (Jan 16, 2008 8:50 am) -Rocky |
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Replying to: mr215 (Jan 16, 2008 5:01 am) Apparently my step-sister and her husband. They just took delivery of their new 8 passenger Escalade ESV. Seems she gave birth to quadruplets three months ago and combined with their three year old son, they have a lot of kids to haul around (no fertility drugs for those of you scoring at home!). Although they are an African-american family, her husband supports his ESV payments through a more pedestrian life vocation than a blinged out rapper....he's the junior partner in his father's OB/GYN practice.
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Replying to: sevenfeet0 (Jan 16, 2008 12:29 pm) The ESV, will work great !!!! -Rocky |
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Replying to: 62vetteefp (Jan 15, 2008 1:56 pm) go to GM's corporate site watch the unveiling of the Escalade Jack Miller I believe who is GM's general manager says and I quote "There is added bling to the new Escalade." Besides there is nothing to be offended about, if you read expert reviews on similar full sized SUV's they say that consumers tend to by Escalade for the commanding pressence set off by the plethora of chrome. |
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Replying to: sevenfeet0 (Jan 16, 2008 12:29 pm) cant be! No record deal? No diamond chains? What normal person with a job would buy an Escalde instead of a Q7? |
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Tony expounds wonderment on the beauty of the CTS, expecially the rear end and sail panels. Talks about the CTS Coupe, which will be built, convertible, stations wagon and diesel. Jeanne Jennings (Automobile) talks about her love of the BMW 1 series($36K base!!). Then discusses how great the GM vehicles are including the CTS coupe and CTS-V and SR1. Jim Hall (ex-AutoPacifica) says the the CTS coupe is astonishing. Says it was the most succesful car, from a styling point, of any car at NAIAS. Even Wolfgang Puck was there and he loved the Escalade. I guess that answers this question: "There are only a few hundred professional athletes out there and a few dozen rappers. Who is buying the rest of these Escalades?" Jason Vines (ex Chrysler) says CTS Coupe was stunning and GM won the NAIAS show. Wagoner doing great and the best press conference ever. http://www.autolinedetroit.tv/ The New Frontier |
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Replying to: 62vetteefp (Jan 21, 2008 7:04 pm) What this means is that the CTS is a much bigger car than the entry level BMW used to be, and perhaps should be. I do hope that Cadillac is not planning to bump the CTS price range up by $15 to 25,000 over the next 5 years. I recall what GM did to the G-body pricing (the Buick Park Avenue in particular, but the DeVille too).
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