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Can GM make Cadillac the standard of the world Again?

6098 messages,  Last post on Aug 14, 2009 at 4:43 PM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Cadillac Escalade, Cadillac XLR, Cadillac STS, Automotive News


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#4414 of 6098
Re: Chrome wheels [mr215] by bumpy
Jan 15, 2008 (12:49 pm)
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Replying to: mr215 (Jan 15, 2008 12:28 pm)

1. Cadillac doesnt use celebrities to advertise the Escalade
2. We have no idea how little or how much advice was taken from celebrities in the design of the Escalde

 
I seem to recall Tiki Barber or someone riding around in an Escalade commercial last year, and there are stories about Cadillac soliciting "celebrity input" when the current Escalade was designed.
#4415 of 6098
Re: Chrome wheels [62vetteefp] by lykourinou
Jan 15, 2008 (1:30 pm)
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Replying to: 62vetteefp (Jan 15, 2008 8:51 am)

An admirable trait - and frankly, one I try to subscribe to. I didn't mean to suggest that every person who buys an Escalades with 22" chrome wheels is an actual or latent pimp or drug dealer
 
don't try to back out now you said what you said....
#4416 of 6098
Re: Can we get back to Cadillac [mr215] by trimaster
Jan 15, 2008 (1:37 pm)
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Replying to: mr215 (Jan 15, 2008 12:25 pm)


I find those comments from JDP to be silly and a little offensive. I shouldnt be surprised since many auto critics seem compelled to make attempts at "ghetto humor" when reviewing the Escalade or any similar vehicle. Its interesting that loud compacts with huge spoilers like the EVO and STI are loved by the automotive press but the Escalade is considered some kind of joke since it supposedly only appeals to young, flashy, "urban" types who wear big jewelry and make money by rapping or playing sports.

 
But it's not just JDP who says it. People right here on this board have said it. All vehicles (and the people who drive them) have some sort of identity.
 
For example: What types of vehicles come to mind when you think of a soccer mom? A 65 year old business executive making 6 figures? The cocky 20 something who just got a HUGE raise at the law firm? A NBA star who just sighned a 10 million dollar contract extension?
 
What the soccer mom drives (or we think she may drive) might be different from the teenager who likes to modify Japanese imports...
  
It appears as thought that's the Escalade's image and based on reports of the chrome being a highlight in their paphlet maybe they are embracing that image?
 
But at the same time, if the vehicle is popular and selling well isn't that the main goal? I haven't heard any reports from Caddy being offended by the "bling" comments. I wonder how they feel about it.
#4417 of 6098
Re: Can we get back to Cadillac [trimaster] by 62vetteefp
Jan 15, 2008 (1:56 pm)
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Replying to: trimaster (Jan 15, 2008 1:37 pm)

I haven't heard any reports from Caddy being offended by the "bling" comments. I wonder how they feel about it.
 
They love it. Cadillac is about show and performance. Always has. Look at the 59 Caddy with the chrome and wings. Lutz specifically calls out the 5 layers if chrome on the new Slade.
#4418 of 6098
Saw by imidazol97
Jan 15, 2008 (2:38 pm)
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a lady driving a new, new CTS on the driveway at the local school campus to pick up a kid after school. Beautiful car.
#4419 of 6098
Saw by imidazol97
Jan 15, 2008 (2:39 pm)
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a lady driving a new, new CTS on the driveway at the local school campus to pick up a kid after school. Beautiful car.
 
Also so Jean Jamison (right name?) of Automotive magazine being interviewed on TV and she was praising the CTS as the great car of the year at the NAIAS. I believe the clip was called Total Access and don't remember where I saw it last night...
#4420 of 6098
Re: Can we get back to Cadillac [62vetteefp] by trimaster
Jan 15, 2008 (7:56 pm)
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Replying to: 62vetteefp (Jan 15, 2008 1:56 pm)


They love it. Cadillac is about show and performance. Always has. Look at the 59 Caddy with the chrome and wings. Lutz specifically calls out the 5 layers if chrome on the new Slade.

 
I didn't know that. Thanks for the info. So why are some people upset about the image when Caddy themselves are promoting it?? I don't get it. Caddy has found a market who likes a certain style of SUV and IMO no one else is trying to reach that market. I think that's pretty clever on their part.
 
They are selling trucks. Isn't that the bottom line?
#4421 of 6098
Re: Can we get back to Cadillac [trimaster] by mr215
Jan 16, 2008 (5:01 am)
Reply

Replying to: trimaster (Jan 15, 2008 7:56 pm)

"I didn't know that. Thanks for the info. So why are some people upset about the image when Caddy themselves are promoting it?? I don't get it. Caddy has found a market who likes a certain style of SUV and IMO no one else is trying to reach that market. I think that's pretty clever on their part.
  
They are selling trucks. Isn't that the bottom line"
 
Let me clarify what I am saying. I don't doubt that Cadillac likes chrome and brightwork on their vehicles. I don't doubt that Cadillac would rather have under 50 people buying their SUV as opposed to over 60 people. What I am saying is that writers and people on this board keep pretending that the Escalade was designed by and ONLY appeals to athletes and rappers. That is BS plain and simple. Just because some people here look down on the vehicle and worship German vehicles they think it's OK to deride the Escalade and the type of people who like the vehicle. That is what I have a problem with. There are only a few hundred professional athletes out there and a few dozen rappers. Who is buying the rest of these Escalades?
#4422 of 6098
CTS coupe wins concept car of the year at NAIAS by 62vetteefp
Jan 16, 2008 (8:50 am)
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Well the CTS coupe won the styling award for the most beautiful concept at the NAIAS which was judged by designers from all the car companies. Great job Cadillac for such a gorgeous vehicle. CTS-V got the best looking production car.
 
Two versions of the popular CTS swept the car awards in the annual EyesOn Design contest, judged by more than 20 designers from BMW, Honda, Harley-Davidson, Toyota Motor Corp., General Motors and Chrysler LLC.
The judges named the 2009 CTS-V – a 550-horsepower sedan that goes on sale later this year – as the best designed production car, and the CTS Coupe was named best-designed concept car.
 
BMW beat out the new Dodge Ram and Ford F-150 pickups as best designed production truck, for the BMW X6, which looks more like a crossover than a truck.
#4423 of 6098
More CTS coupe kudos by 62vetteefp
Jan 16, 2008 (8:54 am)
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But when you go, stop and look at The Detroit News' 2008 Best in Show: the Cadillac CTS coupe concept.
 
In fact, it's so good, Cadillac should move it from concept to reality. Bid it, tool it, build it; this coupe's a winner.
 
Chisled in steel, the Cadillac CTS coupe concept exaggerates the look of the redesigned CTS sedan. It adopts the 2+2 look with a low-lying roof and small greenhouse. The tapered roof cuts back to a rear end with a strong centerline crease.
 
It looks fast, and using Cadillac's 3.6-liter direct injection V-6, it will be fast. And when you're at the auto show, this car looks even better the second time.

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