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Can GM make Cadillac the standard of the world Again?

6098 messages,  Last post on Aug 14, 2009 at 4:43 PM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Cadillac Escalade, Cadillac XLR, Cadillac STS, Automotive News


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#4403 of 6098
Re: Chrome wheels [62vetteefp] by rockylee
Jan 15, 2008 (9:35 am)
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Replying to: 62vetteefp (Jan 15, 2008 9:20 am)

Well I personally love DUBS !!!!
 
-Rocky
#4404 of 6098
Re: CTS-V [sls002] by cooterbfd
Jan 15, 2008 (11:01 am)
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Replying to: sls002 (Jan 15, 2008 8:02 am)

It's funny you mention that, as I just glanced at that article today before I posted, but was also speaking of the Car&Driver article that compared those 2 and the 330i(?) as well. I just find it not necessarily a fair judgement when comparing those cars as the CTS is bigger and while from an everyday living that may have it's advantages, it also "suffers" from being "too heavy" compared to the 3 series, yet also "suffers" from not having more advanced equiptment compared to the 5 series even though it is $20k cheaper. What would be interesting is to see how the CTS-V would compare to an M5. While I assume there would be a similar price gap, would the price difference between the V and reg. CTS allow for an active suspension that would close the tech. gap between the V and M5.
#4406 of 6098
Re: Can we get back to Cadillac [mr215] by trimaster
Jan 15, 2008 (12:06 pm)
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Replying to: mr215 (Jan 14, 2008 6:03 am)


since you are a businessman I'm sure you would agree that the success or failure of Cadillac could be judged by the sales of the Escalade. You are critical of how cadillac developed the Escalade but you have not mentioned sales. The Escalade is still best in class from a sales perspective so I'm not sure how you can say that their strategy was flawed. I dont think removing all the chrome from the escalade and putting 16" wheelcovers on it would have worked out, but that's just my opinion. You also keep mentioning the Escalade has "no substance" but you dont specify why you are saying that. As its been noted here, the truck has style, plenty of power and a great set of features. Its not all looks.
  
the purpose of the Escalade is to attract younger, wealthy customers and to make Cadillac's styling themes stand out in a world of dull looking luxury SUvs. Misson has been accomplished. Your inference that Cadillac has undesirable customers for this vehicle are a little condescending if you ask me. The people who buy the Escalade are probably mostly under 50 and have six figure incomes. That is the type of demographic cadillac wants these days.

 
I think the Escalade is going for a younger buyer and it has the "bling factor." I see nothing wrong with that if the product is profitable for the company. There isn't an SUV out there that goes directly to this segment of the market. All the other luury SUV's Range Rover, ML, X5 aren't as flasy and don't appear to specifically target this group IMO.
 
Here's an interesting article on the 07 model:
 
http://www.jdpower.com/autos/Cadillac/Escalade/2007
 
an excerpt:
 
Climbing into the new 2007 Cadillac Escalade, I get the feeling that I am seriously underdressed. No gold chains, no diamond stud in my ear. And my raggy jeans definitely would not pass muster on MTV.
 
Ever since the first 'Slade hit the streets, back in 1999, this massive SUV has proven the product of choice among rappers and rock stars. And if the looks we got tooling around San Diego during Caddy's recent preview were any indication, the new '07 model is likely to maintain its image as the king of all bling.
#4407 of 6098
Re: CTS-V [sls002] by mr215
Jan 15, 2008 (12:10 pm)
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Replying to: sls002 (Jan 15, 2008 8:02 am)

years back R&T compared the CTS to other midsize luxury cars, including 5 series, and it came in first place. The 5 series doesnt have an active suspension standard so it is possible to compare similar CTS and 5 series models. Based on price and style I would say the CTS would do pretty well.
#4408 of 6098
I don't believe... by lemko
Jan 15, 2008 (12:12 pm)
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...my new Cadillac DTS Performance is overtly "blingy." I'd say it has a tastefully moderate amount of chrome. Even the grille is body color versus bright metal on the DTS I, II, and III.
#4409 of 6098
Re: CTS-V [cooterbfd] by trimaster
Jan 15, 2008 (12:21 pm)
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Replying to: cooterbfd (Jan 15, 2008 7:35 am)

Only problem is, because it's $20k LESS, nobody wants to compare it to the M5 or the reg. CTS to the 5 Series. They INSIST on comparing it to the 3 and M3 because of the price, and subsequently, it ends up falling short because it's too heavy, and that's not fair. If BMW is so great, then come out w/ a 5 Series for the same price as a CTS or a G35!!!
 
Personally, I think pricing the car lower is a great idea. If the car is priced 20k higher sales would suffer. I don't think they are ready to charge a premium for the car. Anyway, it worked for Lexus so why can't it work for Cadillac. Not to mention everyone can't afford a 5 series. if the CTS is priced lower, they will be able to sell more units, and at the end of the day that's the goal.
#4411 of 6098
Re: Can we get back to Cadillac [trimaster] by mr215
Jan 15, 2008 (12:25 pm)
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Replying to: trimaster (Jan 15, 2008 12:06 pm)

I find those comments from JDP to be silly and a little offensive. I shouldnt be surprised since many auto critics seem compelled to make attempts at "ghetto humor" when reviewing the Escalade or any similar vehicle. Its interesting that loud compacts with huge spoilers like the EVO and STI are loved by the automotive press but the Escalade is considered some kind of joke since it supposedly only appeals to young, flashy, "urban" types who wear big jewelry and make money by rapping or playing sports.
#4412 of 6098
Re: Chrome wheels [spiritinthesky] by mr215
Jan 15, 2008 (12:28 pm)
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"Yes, Rocky, you got my message right. I am willing to bet if I go over to Stuttgart tomorrow, I will not find anyone on Porsche's engineering or marketing team on the phone to hollywood for ideas. Thank goodness. "
 
1. Cadillac doesnt use celebrities to advertise the Escalade
2. We have no idea how little or how much advice was taken from celebrities in the design of the Escalde
3. Based on the vehicle's sales a reasonable person would have to say Cadillac made the right decisions
4. Porsches sell based on reputation and performance, not syling or luxury features. For a vehicle like the Escalde styling is very important and thus those who influence trends and style should be consulted. Porshe recycles the same styling over and over again and thus trends are of no concern.

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