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Can GM make Cadillac the standard of the world Again?

6098 messages, Last post on Aug 14, 2009 at 4:43 PM
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Replying to: 62vetteefp (Jan 15, 2008 9:20 am) -Rocky |
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Replying to: sls002 (Jan 15, 2008 8:02 am) |
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Replying to: mr215 (Jan 14, 2008 6:03 am) since you are a businessman I'm sure you would agree that the success or failure of Cadillac could be judged by the sales of the Escalade. You are critical of how cadillac developed the Escalade but you have not mentioned sales. The Escalade is still best in class from a sales perspective so I'm not sure how you can say that their strategy was flawed. I dont think removing all the chrome from the escalade and putting 16" wheelcovers on it would have worked out, but that's just my opinion. You also keep mentioning the Escalade has "no substance" but you dont specify why you are saying that. As its been noted here, the truck has style, plenty of power and a great set of features. Its not all looks. the purpose of the Escalade is to attract younger, wealthy customers and to make Cadillac's styling themes stand out in a world of dull looking luxury SUvs. Misson has been accomplished. Your inference that Cadillac has undesirable customers for this vehicle are a little condescending if you ask me. The people who buy the Escalade are probably mostly under 50 and have six figure incomes. That is the type of demographic cadillac wants these days. I think the Escalade is going for a younger buyer and it has the "bling factor." I see nothing wrong with that if the product is profitable for the company. There isn't an SUV out there that goes directly to this segment of the market. All the other luury SUV's Range Rover, ML, X5 aren't as flasy and don't appear to specifically target this group IMO. Here's an interesting article on the 07 model: http://www.jdpower.com/autos/Cadillac/Escalade/2007 an excerpt: Climbing into the new 2007 Cadillac Escalade, I get the feeling that I am seriously underdressed. No gold chains, no diamond stud in my ear. And my raggy jeans definitely would not pass muster on MTV. Ever since the first 'Slade hit the streets, back in 1999, this massive SUV has proven the product of choice among rappers and rock stars. And if the looks we got tooling around San Diego during Caddy's recent preview were any indication, the new '07 model is likely to maintain its image as the king of all bling.
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Replying to: sls002 (Jan 15, 2008 8:02 am) |
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| ...my new Cadillac DTS Performance is overtly "blingy." I'd say it has a tastefully moderate amount of chrome. Even the grille is body color versus bright metal on the DTS I, II, and III. | |
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Replying to: cooterbfd (Jan 15, 2008 7:35 am) Personally, I think pricing the car lower is a great idea. If the car is priced 20k higher sales would suffer. I don't think they are ready to charge a premium for the car. Anyway, it worked for Lexus so why can't it work for Cadillac. Not to mention everyone can't afford a 5 series. if the CTS is priced lower, they will be able to sell more units, and at the end of the day that's the goal. |
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Replying to: trimaster (Jan 15, 2008 12:06 pm)
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"Yes, Rocky, you got my message right. I am willing to bet if I go over to Stuttgart tomorrow, I will not find anyone on Porsche's engineering or marketing team on the phone to hollywood for ideas. Thank goodness. " 1. Cadillac doesnt use celebrities to advertise the Escalade 2. We have no idea how little or how much advice was taken from celebrities in the design of the Escalde 3. Based on the vehicle's sales a reasonable person would have to say Cadillac made the right decisions 4. Porsches sell based on reputation and performance, not syling or luxury features. For a vehicle like the Escalde styling is very important and thus those who influence trends and style should be consulted. Porshe recycles the same styling over and over again and thus trends are of no concern.
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