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Automotive News & Views Can GM make Cadillac the standard of the world Again?
6098 messages, Last post on Aug 14, 2009 at 4:43 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: sls002 (Jan 15, 2008 8:18 am)   An admirable trait - and frankly, one I try to subscribe to. I didn't mean to suggest that every person who buys an Escalades with 22" chrome wheels is an actual or latent pimp or drug dealer. Again, I was being critical of GM/Cadillac's chrome over substance approach to product design, engineering and marketing which has caused them problems in the past among more sophisticated buyers. As much as I would all like to try to claim open mindedness, I have to confess as a father, if I opened the door to find my daughter's first date wearing his pants around his knees, his body covered with tatoos and piercings, and the most used word in his vocablulary was "whatever", I would probably punt that openmindedness (and something else), no matter what he was driving. Fortunately, I don't think my daughter would ever present me with that dilemma. But are you suggesting you wouldn't care who came to your front door and what elevation relative to their waist their belt buckle was? |
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Replying to: 62vetteefp (Jan 15, 2008 8:51 am) If GM/Cadillac planning/marketing discovers a high margin customer want or need and offers it, that is simply smart business. Notice that Porsche has had very high margin options that don't add any measure of performance, but there are apparently customers that want these things and have the money to pay. Would be interesting if some very high-fashion European non-car designer (clothing?) came up with fancy but tasteful padded tops for BMWs and Porsches as aftermarket. Then, get sports superstars and actors/actresses to buy/drive these and would be on TV and in magazines. This would then be very "in" and fashionable and BMW and Porsche would quickly add these to a high-margin options list. Just imagine, an office manager coming to work and proclaiming to his friends, "I just picked up my Versocki BMW 3 last night". You want to see it at lunch time.
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Replying to: 62vetteefp (Jan 15, 2008 8:51 am)  62' For someone who drives Cadillac's he sure hates them vocally at least !!!  -Rocky
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Replying to: xrunner2 (Jan 15, 2008 9:10 am)  -Rocky |
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Replying to: rockylee (Jan 15, 2008 9:11 am)
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Replying to: 62vetteefp (Jan 15, 2008 9:20 am)  -Rocky |
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Replying to: sls002 (Jan 15, 2008 8:02 am) |
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Replying to: mr215 (Jan 14, 2008 6:03 am) since you are a businessman I'm sure you would agree that the success or failure of Cadillac could be judged by the sales of the Escalade. You are critical of how cadillac developed the Escalade but you have not mentioned sales. The Escalade is still best in class from a sales perspective so I'm not sure how you can say that their strategy was flawed. I dont think removing all the chrome from the escalade and putting 16" wheelcovers on it would have worked out, but that's just my opinion. You also keep mentioning the Escalade has "no substance" but you dont specify why you are saying that. As its been noted here, the truck has style, plenty of power and a great set of features. Its not all looks. the purpose of the Escalade is to attract younger, wealthy customers and to make Cadillac's styling themes stand out in a world of dull looking luxury SUvs. Misson has been accomplished. Your inference that Cadillac has undesirable customers for this vehicle are a little condescending if you ask me. The people who buy the Escalade are probably mostly under 50 and have six figure incomes. That is the type of demographic cadillac wants these days. I think the Escalade is going for a younger buyer and it has the "bling factor." I see nothing wrong with that if the product is profitable for the company. There isn't an SUV out there that goes directly to this segment of the market. All the other luury SUV's Range Rover, ML, X5 aren't as flasy and don't appear to specifically target this group IMO. Here's an interesting article on the 07 model: http://www.jdpower.com/autos/Cadillac/Escalade/2007 an excerpt: Climbing into the new 2007 Cadillac Escalade, I get the feeling that I am seriously underdressed. No gold chains, no diamond stud in my ear. And my raggy jeans definitely would not pass muster on MTV. Ever since the first 'Slade hit the streets, back in 1999, this massive SUV has proven the product of choice among rappers and rock stars. And if the looks we got tooling around San Diego during Caddy's recent preview were any indication, the new '07 model is likely to maintain its image as the king of all bling.
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Replying to: sls002 (Jan 15, 2008 8:02 am) |
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