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Automotive News & Views Can GM make Cadillac the standard of the world Again?
6098 messages, Last post on Aug 14, 2009 at 4:43 PM
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Replying to: lykourinou (Jan 13, 2008 9:17 am) I see, they consulted the customers, not the venders. Some would say, that's not much of a difference.  I guess I'm just not into Hollywood style and my subconscious biases are coming through. But that enlightening bit of info you provided says it all when it comes to my criticism of GM/Cadillac in the past: image without substance. Could you ever imagine BMW or Porsche boasting that they consulted with actors and actresses on the design or their cars? What's next, Hallmark Cards consulting Jamie Lynn Spears on what appeals to 16 year old Hollywood moms? Nevertheless, good luck in pre-med. I'm trying to encourage my 9 year old daughter to consider a career in vascular surgery. 
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Replying to: habitat1 (Jan 13, 2008 9:43 am) You better stop. Your lack of knowledge on how the industry works is coming out. All the OEM's consult their customers in research. In fact one of the european companies was at a clinic in Atlanta the same time we were. We show our vehicles at various steps in the development process and confirm that the direction they are taking will satisfy the intended customers. BUT if you are saying that BMW would never boast about their research I stand corrected. |
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http://www.motorauthority.com/cars/general-motors/cadillacs-550nm-v6-diesel-powe- rhouse/ General Motors will add a new high-output diesel engine to its Cadillac lineup, which will appear in the 2009 model-year CTS sedan. The state-of-the-art engine was unveiled today at the Geneva Motor Show and features new injection and combustion technology for low emissions and high performance. Displacing just 2.9L, the clean V6 engine develops 250hp (184kW) and a massive 550Nm (406 lb.-ft.) from as low as 2000rpm thanks to an electronically controlled variable geometry turbocharger. The engine is being aimed at European markets where economical diesels are popular in the competitive luxury segment.
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Replying to: 62vetteefp (Jan 13, 2008 1:20 pm)
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Replying to: 62vetteefp (Jan 13, 2008 12:38 pm)  Well he might be on to something as you didn't see anyone recently try to copy the Bangle butt !!!  Yuck !!! -Rocky |
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Replying to: bumpy (Jan 13, 2008 5:25 pm) Only is we could see 300+ hp and 500+ lbs of tq from that diesel !!!  -Rocky |
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Replying to: bumpy (Jan 13, 2008 5:25 pm) 
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Replying to: 62vetteefp (Jan 13, 2008 12:38 pm) I was commenting specifically upon the proclaimed choice of "hollywood" as the target market by Cadillac for the Escalade. I'm sure I'm not the first person, nor will I be the last, to comment that the 22" chrome wheels, bling in your face look also just happens to appeal to drug dealers and pimps. Apparantly it's less of a coincidence that a marketing strategy by Cadillac. I've offered up that I will attempt to be more open minded in at least test driving Cadillac when it comes to my next car purchase. But I'd be willing to bet that for every Kevin Federline driving an Escalade there are a few dozen successful professionsals that don't want to have anything to do with a brand that emphasizes "chrome couture" as it's biggest selling point and considers hollywood to be the target customer. I suspect that BMW's and Porsche's market research targets a slightly more sophisticated buyer that values driving dynamics and engineering substance over "bling". That's not to say that a enterprising pimp can't load up a Cayenne GTS or X5 with 22" chrome wheels and neon lighted running boards. It's just that Cadillac markets directly at them and makes it much easier. There is a saying in business - you get the customer (or not) that you deserve.
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Replying to: habitat1 (Jan 13, 2008 5:45 am) Chrome is an American thing. Its not a hip hop generation thing, its not a rapper thing. You criticize Cadillac for using chrome as if cadillac isnt an American institution. If you want German car I suggest you get one, but dont expect Cadillac to not do things just because MB and BMW dont do them. If Cadillac were German then I wouldnt expect them to offer 22" chrome wheels on the Escalade. if you've ever seen an escalade with the 18s you know it looks ridiculous.
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Replying to: habitat1 (Jan 14, 2008 12:28 am) I'm sure I'm not the first person to note that 22" "blinged" out chrome wheels appeal to white suburbanites who belong to country clubs. I'n my part of the country white people drive Escaldes as well. Maybe that's not universal however. Sounds like you see an awful lot of drug dealers piloting luxury SUVs in your area. For the record, Range Rovers and S550s appeal to the same people who like the Escalade. |
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