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Automotive News & Views Can GM make Cadillac the standard of the world Again?
6098 messages, Last post on Aug 14, 2009 at 4:43 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Truer words were never spoken. I liked all the respect though. 
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Replying to: steve_ (Jan 04, 2008 12:55 pm)
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Replying to: mr215 (Jan 04, 2008 1:01 pm) Average buyer age: Buick - 60.8 Cadillac - 53.4 Lexus - 49.4 Source: USA Today Now let's look at buyers' age profile for both Lexus and Cadillac's entry level models: Lexus IS Ages 16-35: 41% Ages 36-55: 43% Ages 56+: 17% Cadillac CTS Ages 16-35: 34% Ages 36-55: 54% Ages 56+: 12% |
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Replying to: louiswei (Jan 04, 2008 1:48 pm) Cadillac CTS Ages 16-35: 34% Ages 36-55: 54% Ages 56+: 12% Lexus ES Ages 16-35: 8% Ages 36-55: 38% Ages 56+: 54% Lexus IS Ages 16-35: 41% Ages 36-55: 43% Ages 56+: 17%
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Replying to: 62vetteefp (Jan 04, 2008 2:32 pm)
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Replying to: louiswei (Jan 04, 2008 2:44 pm) But then I looked at the LS and it is 65% over 56 which is comparable to the STS. Guess money is in the hands of the boomers. I think though that the point is still that the Lexus buyers are aging and the average is going up year by year. Where did you get the manufacturer average age numbers? |
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Check the CTS graphs again - 12% is the 16 to 35 54% is the over 56 group - this is an old man's car |
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Replying to: sls002 (Jan 04, 2008 3:11 pm) Man, before I though Caddy was doing well with the new CTS for attracting young buyers. Now it doesn't look good at all.
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Replying to: louiswei (Jan 04, 2008 3:25 pm) Most of the owners now of CTS's in this part of the Midwest are younger than they used to be. And they impress me as quietly very afluent. That says to me they buy another car again in a few short years. That says opportunity for repeat sale of Cadillac product to their demographic based on age. It's up to Caddy to have it. The older buyers of Cadillacs tended to keep their cars long, in my observation, before trading them. Many bought early CTS's. But the younger, independent-minded owners I see are a good sign. Understand when I say "younger," I don't mean average of 35; it's more like 45 but there are 30-somethings in there. |
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