- #4239 of 6098
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Re: Can we get back to Cadillac [fintail]
by 62vetteefp
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Jan 04, 2008 (12:43 pm)
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Replying to: fintail (Jan 04, 2008 12:35 pm)
Wow, I guess we are up there with our 401's. Thank my father for me starting to put away at least 5% starting back when I was 22!!!!!!!! Too bad we do not have access to it yet. Of course that data is 10 years old so I am sure the top has gotten smaller and the amount higher.
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- #4240 of 6098
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Re: Ultra V8 axed [louiswei]
by imidazol97
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Jan 04, 2008 (12:52 pm)
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Replying to: louiswei (Jan 04, 2008 11:33 am)
>buyers wouldn't be caught dead in a car with V6 (FI or not) or an OHV V8
Then I hope they get a hearse that's a BMW, Mercedes, Toyota L then; most around here are Cadillacs.
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- #4241 of 6098
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Can we get back to Cadillac
by steve_ HOST
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Jan 04, 2008 (12:55 pm)
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Truer words were never spoken.
I liked all the respect though.
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- #4242 of 6098
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Re: Can we get back to Cadillac [steve_]
by mr215
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Jan 04, 2008 (1:01 pm)
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Replying to: steve_ (Jan 04, 2008 12:55 pm)
sure. Cadillac has stagnated a little bit in sales but overall they are on the right track and in 10 years they will likely have a more youthful image than Lexus and MB. Lexus is where Buick used to be and Cadillac is wisely not attempting to go head to head with Lexus and is doing their own thing. The primary reason Lexus has trounced Cadillac in sales for the last 4-5 years or whatever is that the RX outsells the SRX by a huge margin. If the new Caddy CRX is more successful than the SRX (and how can it not be?) I think Cadillac will be in a great position to close the sales gap with Lexus. Plus, Lexus owners will start dying off after a while and they will be in the same situation Buick and Cadillac were in several years ago. I read that 70% of Lexus owners are retired. That isnt good for the long term health of the brand. THese sales records are great but we should remind Lexus execs than Olds used to sell over a million cars a year 20 short years ago.
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- #4243 of 6098
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Re: Can we get back to Cadillac [mr215]
by louiswei
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Jan 04, 2008 (1:48 pm)
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Replying to: mr215 (Jan 04, 2008 1:01 pm)
You may want to try again...
Average buyer age:
Buick - 60.8
Cadillac - 53.4
Lexus - 49.4
Source: USA Today
Now let's look at buyers' age profile for both Lexus and Cadillac's entry level models:
Lexus IS
Ages 16-35: 41%
Ages 36-55: 43%
Ages 56+: 17%
Cadillac CTS
Ages 16-35: 34%
Ages 36-55: 54%
Ages 56+: 12%
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- #4244 of 6098
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Re: Can we get back to Cadillac [louiswei]
by 62vetteefp
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Jan 04, 2008 (2:32 pm)
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Replying to: louiswei (Jan 04, 2008 1:48 pm)
If we take a look at the ES which is arguably the vehicle most buyers will compare the CTS to and is the volume vehicle at Lexus we can see where the old retired image is coming from.
Cadillac CTS
Ages 16-35: 34%
Ages 36-55: 54%
Ages 56+: 12%
Lexus ES
Ages 16-35: 8%
Ages 36-55: 38%
Ages 56+: 54%
Lexus IS
Ages 16-35: 41%
Ages 36-55: 43%
Ages 56+: 17%
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- #4245 of 6098
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Re: Can we get back to Cadillac [62vetteefp]
by louiswei
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Jan 04, 2008 (2:44 pm)
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Replying to: 62vetteefp (Jan 04, 2008 2:32 pm)
True, but too bad that even with the ES and LS Lexus still managed to have an average buyer age lower than Cadillac.
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- #4246 of 6098
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Re: Can we get back to Cadillac [louiswei]
by 62vetteefp
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Jan 04, 2008 (2:54 pm)
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Replying to: louiswei (Jan 04, 2008 2:44 pm)
Took a look at the other Caddy's numbers. STS has 73% and DTS even higher 91% over 56.
But then I looked at the LS and it is 65% over 56 which is comparable to the STS. Guess money is in the hands of the boomers.
I think though that the point is still that the Lexus buyers are aging and the average is going up year by year. Where did you get the manufacturer average age numbers?
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- #4248 of 6098
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can't read graphs
by sls002
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Jan 04, 2008 (3:11 pm)
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Check the CTS graphs again - 12% is the 16 to 35
54% is the over 56 group - this is an old man's car
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