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Can GM make Cadillac the standard of the world Again?

6098 messages,  Last post on Aug 14, 2009 at 4:43 PM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Cadillac Escalade, Cadillac XLR, Cadillac STS, Automotive News


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#4238 of 6098
Re: Can we get back to Cadillac [habitat1] by fintail
Jan 04, 2008 (12:35 pm)
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Replying to: habitat1 (Jan 04, 2008 12:09 pm)

And I will respectfully suggest right back to you that you simma down a little .
 
A quick google finds numbers pretty much on the nose of what I had in my head
 
The world is going to become a dangerous place for crony capitalists as these trends continue and the chasms widen.
#4239 of 6098
Re: Can we get back to Cadillac [fintail] by 62vetteefp
Jan 04, 2008 (12:43 pm)
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Replying to: fintail (Jan 04, 2008 12:35 pm)

Wow, I guess we are up there with our 401's. Thank my father for me starting to put away at least 5% starting back when I was 22!!!!!!!! Too bad we do not have access to it yet. Of course that data is 10 years old so I am sure the top has gotten smaller and the amount higher.
#4240 of 6098
Re: Ultra V8 axed [louiswei] by imidazol97
Jan 04, 2008 (12:52 pm)
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Replying to: louiswei (Jan 04, 2008 11:33 am)

>buyers wouldn't be caught dead in a car with V6 (FI or not) or an OHV V8
 
Then I hope they get a hearse that's a BMW, Mercedes, Toyota L then; most around here are Cadillacs.
#4241 of 6098
Can we get back to Cadillac by steve_ HOST
Jan 04, 2008 (12:55 pm)
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Truer words were never spoken.
 
I liked all the respect though.
#4242 of 6098
Re: Can we get back to Cadillac [steve_] by mr215
Jan 04, 2008 (1:01 pm)
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Replying to: steve_ (Jan 04, 2008 12:55 pm)

sure. Cadillac has stagnated a little bit in sales but overall they are on the right track and in 10 years they will likely have a more youthful image than Lexus and MB. Lexus is where Buick used to be and Cadillac is wisely not attempting to go head to head with Lexus and is doing their own thing. The primary reason Lexus has trounced Cadillac in sales for the last 4-5 years or whatever is that the RX outsells the SRX by a huge margin. If the new Caddy CRX is more successful than the SRX (and how can it not be?) I think Cadillac will be in a great position to close the sales gap with Lexus. Plus, Lexus owners will start dying off after a while and they will be in the same situation Buick and Cadillac were in several years ago. I read that 70% of Lexus owners are retired. That isnt good for the long term health of the brand. THese sales records are great but we should remind Lexus execs than Olds used to sell over a million cars a year 20 short years ago.
#4243 of 6098
Re: Can we get back to Cadillac [mr215] by louiswei
Jan 04, 2008 (1:48 pm)
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Replying to: mr215 (Jan 04, 2008 1:01 pm)

You may want to try again...
 
Average buyer age:
 
Buick - 60.8
Cadillac - 53.4
Lexus - 49.4
 
Source: USA Today
 
Now let's look at buyers' age profile for both Lexus and Cadillac's entry level models:
 
Lexus IS
Ages 16-35: 41%
Ages 36-55: 43%
Ages 56+: 17%
 
Cadillac CTS
Ages 16-35: 34%
Ages 36-55: 54%
Ages 56+: 12%
#4244 of 6098
Re: Can we get back to Cadillac [louiswei] by 62vetteefp
Jan 04, 2008 (2:32 pm)
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Replying to: louiswei (Jan 04, 2008 1:48 pm)

If we take a look at the ES which is arguably the vehicle most buyers will compare the CTS to and is the volume vehicle at Lexus we can see where the old retired image is coming from.
 
Cadillac CTS
Ages 16-35: 34%
Ages 36-55: 54%
Ages 56+: 12%
 
Lexus ES
Ages 16-35: 8%
Ages 36-55: 38%
Ages 56+: 54%
 
Lexus IS
Ages 16-35: 41%
Ages 36-55: 43%
Ages 56+: 17%
#4245 of 6098
Re: Can we get back to Cadillac [62vetteefp] by louiswei
Jan 04, 2008 (2:44 pm)
Reply

Replying to: 62vetteefp (Jan 04, 2008 2:32 pm)

True, but too bad that even with the ES and LS Lexus still managed to have an average buyer age lower than Cadillac.
#4246 of 6098
Re: Can we get back to Cadillac [louiswei] by 62vetteefp
Jan 04, 2008 (2:54 pm)
Reply

Replying to: louiswei (Jan 04, 2008 2:44 pm)

Took a look at the other Caddy's numbers. STS has 73% and DTS even higher 91% over 56.
 
But then I looked at the LS and it is 65% over 56 which is comparable to the STS. Guess money is in the hands of the boomers.
 
I think though that the point is still that the Lexus buyers are aging and the average is going up year by year. Where did you get the manufacturer average age numbers?

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