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Automotive News & Views Can GM make Cadillac the standard of the world Again?
6098 messages, Last post on Aug 14, 2009 at 4:43 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: 62vetteefp (Nov 12, 2007 10:17 am) The truth of the matter is, you are not going to bring a current BMW or Mercedes owner over to Cadillac. Those people have drunk the Germans kool-aid, and aren't gonna change. Unless their portfolios tank. The people you CAN influence are the ones who are moving up from mass market cars, who maybe cannot afford a Bimmer or Benz, or lux buyers from other brands with less pedigree. Lexus, Audi, Infiniti, Volvo, SAAB(throwing that in for Rocky, even though they don't really belong).
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Replying to: volvomax (Nov 12, 2007 12:14 pm)  As far as Saab, goes they are getting better but would agree their is work that still needs to be done.  I assume by the end of this decade Saab, will be completely overhauled or nearly overhauled. -Rocky
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Replying to: volvomax (Nov 12, 2007 12:14 pm)  ). However, I'll admit that it'll probably be harder for the loyal German owners to switch since they have been under German kool-aid poisoning for a long time. It'll be much easier for the younger buyers with less experience to consider Caddy because they simply have less to compare to. That's why I think the most important thing Caddy needs right now is a successful entry level program that can rival BMW's 3-series. Get them while they are young and dont let go.
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Replying to: rockylee (Nov 12, 2007 12:35 pm) Oh puh-leez. Yes, Cadillac may be more reliable, yes it is certainly cheaper. But, you have ALOT to learn about what motivates,or de-motiavtes car buyers. Esp luxury ones. Lux cars are bough primarily on image and cachet. Cadillac's image is well below the Germans. It just is.
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Replying to: volvomax (Nov 12, 2007 2:34 pm) Well not on the entry-level (CTS) and on the Truck/SUV (Escalade) Still even to this day people will still use the phrase that........ is the "Cadillac" of ..........! -Rocky
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I had my Seville STS at the Cadillac dealer for an oil change this morning. The CTS is RED HOT! They only had one left and it was a demo. They sold out of them over the weekend. The interior of the CTS alone is worth the price of admission. I don't think I've seen that nice an interior in a Cadillac since the early 1960s. It puts the other cars in Cadillac's stable to shame. Once Cadillac works a little of that CTS magic into the rest of the line-up, it's really going to take off! I was eyeing up a leftover black 2007 DTS Performance, but I didn't give in to temptation. |
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Replying to: rockylee (Nov 12, 2007 3:42 pm) I always said that the LS 600hL is the Cadillac of Lexus.
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Replying to: steve_ (Nov 12, 2007 6:06 pm)  But yeah I get what you are saying !!! -Rocky P.S. lemko, you need to take one (CTS) for a drive. Now that would be as tempting as being in a room with Jessica Simpson
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Replying to: sls002 (Nov 12, 2007 11:56 am) OK. |
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Replying to: rockylee (Nov 12, 2007 12:35 pm) |
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