Ask the Car People.SM


Is Cadillac's Image Dying and Does Anyone Care?

6189 messages,  Last post on Jun 14, 2013 at 7:47 AM

You are in the Automotive News & Views Forum.

What is this discussion about? Cadillac Escalade, Cadillac XLR, Cadillac STS, Automotive News

    

Messages Page 352 of 619

#3510 of 6189 Re: If Cadillac wants to be the standard of the world... [62vetteefp] by sls002

Sep 17, 2007 (8:49 am)

Replying to: 62vetteefp (Sep 17, 2007 8:32 am)
Certainly the DTS is Cadillac's biggest sedan. However, the Lincoln Towncar is bigger, if bigger is important. If baddddd is important, then the Escalade is something to consider. I think for the old set, Cadillac is an icon, and the deVille (dts) is iconic. Devilles were best sellers for Cadillac from the late 50's through the 90's. CTS sales are nearly on a par with DTS now and the 2008 CTS may take over.

#3511 of 6189 Cadillac plan by 62vetteefp

Sep 17, 2007 (9:27 am)

The head of Cadillac says the DTS and STS sedans will be replaced by one premium-luxury sedan. Cadillac also will look seriously at an entry-level vehicle priced around $28,000.
 
The premium-luxury segment was booming five years ago when Cadillac introduced the DTS and STS. But since then, the segment has shrunk and so have DTS and STS sales.
 
Through August, Cadillac sold 33,368 DTS sedans, down 13.9 percent compared with the year-ago period. The STS accounted for 13,156 sales, down 24.7 percent from a year earlier.
 
“So arguably, we don't need two entries there anymore, given the shrinkage of that segment,” Jim Taylor, Cadillac's general manager, said last week in an interview here with Automotive News.
 
Taylor said that neither car is going away per se but, rather, one car will combine the best attributes of both and eventually fill that segment. He did not give a time frame.
 
Cadillac is also primed for an entry-level vehicle.
 
“Can we use (a) vehicle at $28,000 to $32,000 that would address a whole other customer group that would be under the CTS? Absolutely,” Taylor said.
 
GM's president of North America, Troy Clarke, has said GM would like to offer a vehicle under the CTS, something that Taylor initially had resisted. Taylor said his hesitation was due to concerns that Cadillac was not yet a strong enough premium luxury brand to risk offering a vehicle on the low end.
 
Cadillac's cachet is strong enough now for an entry vehicle, provided there's balance at the top with a high-priced ultraluxury vehicle. Taylor said the idea of a flagship sedan for Cadillac is still alive.

#3512 of 6189 Re: Cadillac plan [62vetteefp] by bumpy

Sep 17, 2007 (9:54 am)

Replying to: 62vetteefp (Sep 17, 2007 9:27 am)
Can we use (a) vehicle at $28,000 to $32,000 that would address a whole other customer group that would be under the CTS? Absolutely,”
 
"Hello, Buick? Yeah, Cadillac just appropriated your customer base. I'll make the funeral arrangements."

#3513 of 6189 Below the CTS? by nvbanker

Sep 17, 2007 (1:24 pm)

GM's president of North America, Troy Clarke, has said GM would like to offer a vehicle under the CTS, something that Taylor initially had resisted.
 
Maybe for Europe - but America loves BIG cars. I doubt the Smart ForTwo is going to be a big splash, Mercedes is giving up on the A class and the B for America, and BMW isn't sending us any 1ers....I notice.

#3514 of 6189 Re: Below the CTS? [nvbanker] by british_rover

Sep 17, 2007 (1:36 pm)

Replying to: nvbanker (Sep 17, 2007 1:24 pm)
The 1 series is coming out next year as a coupe only initially then a cab. Other versions may or may not follow.
 
The CTS is a fairly big sedan and I wouldn't mind a slightly smaller RWD coupe/sedan from caddy with a hi-po V6 option.

#3515 of 6189 Re: Below the CTS? [nvbanker] by louiswei

Sep 17, 2007 (1:38 pm)

Replying to: nvbanker (Sep 17, 2007 1:24 pm)
CTS will become a 5-series fighter more and more with every iteration. As matter of fact the new CTS is more comparable to the 5-series in size than it's to the 3-series. With the CTS going up market Caddy needs another sedans to fill the void. The BLS will be a great candidate if it's RWD. Too bad that it was based on the 9-3 platform.
 
Rumor has it that Cadillac will replace the STS and DTS with a single model. I would expect to see that becomes Cadillac's flagship and 7-series/S-class/LS fighter.

#3516 of 6189 Cadillac's future by sevenfeet0

Sep 17, 2007 (2:08 pm)

In a visit to my Cadillac dealer today, the owner's son did say at the recent dealer's meeting the question (and joke) was regarding the CTS, "Did we just kill the STS?" The answer of course is yes. Once the CTS gets the new next-gen Northstar V8 in about a year or two, there won't be any need to keep the STS around. At that point, the CTS will be the 5 series competitor it should be with a choice of 2 V6 engines, a V8 and high performance V-series V8. There is a wagon version of the CTS being worked on, primarily for export markets but the US should get it too. A coupe has always been in the rumor bin...hopefully we'll see that next year.
 
After that, Caddy will need a new smaller entry level vehicle for the US and to replace the existing Saab-derived B-series car available in Europe now. And a new larger flagship sedan should replace the STS and DTS on the top end.
 
But apparently the concept car we should expect to see at next year's North American Auto Show will be a new Caddy crossover. Since an SRX replacement is still up in the air according to the rumor mill, I expect that vehicle will be a smaller B-series crossover. It should be interesting and will be a glimpse into what a B-series car will look like.

#3517 of 6189 Re: Below the CTS? [louiswei] by british_rover

Sep 17, 2007 (2:13 pm)

Replying to: louiswei (Sep 17, 2007 1:38 pm)
The upcoming 9-3 is getting AWD.
 
An AWD entry level caddy with a torque hi-po V6 would be alright. I would prefer a RWD model though with AWD optional.

#3518 of 6189 Re: Cadillac plan [bumpy] by rockylee

Sep 17, 2007 (6:55 pm)

Replying to: bumpy (Sep 17, 2007 9:54 am)
"Hello, Buick? Yeah, Cadillac just appropriated your customer base. I'll make the funeral arrangements."
 
Well somebody wanting thirty something thousand dollar entry/lux large sedan like a buick isn't going to be shopping for a Acura TSX size Cadillac.
 
-Rocky

#3519 of 6189 Re: Cadillac plan [rockylee] by bumpy

Sep 17, 2007 (7:25 pm)

Replying to: rockylee (Sep 17, 2007 6:55 pm)
True. They're either shopping for caskets or waiting for the RWD Impala.

Messages Page 352 of 619

To POST a message, please Sign In.

Advertisement

Browse by Category

Browse by Vehicle
   View All Vehicles

Browse by Board
Browse by Topic
View All Topics

Edmunds Community

Advertisement