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Automotive News & Views Can GM make Cadillac the standard of the world Again?
6098 messages, Last post on Aug 14, 2009 at 4:43 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
| ...I had a dream last night that I bought a new DTS in White Diamond. It looked a lot like the car I test drove earlier this summer. It was pretty realistic as I was transferring my stuff from my current car to the new one. I wonder if this is an omen? To be brutally honest, the only way I'd be doing this now is if my Seville STS was stolen or destroyed in an accident. I like being free of car payments. | |
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Replying to: rockylee (Sep 16, 2007 5:50 pm) The DTS has a bose centerpoint surround sound (perhaps more advanced than 5.1?). |
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Replying to: 62vetteefp (Sep 17, 2007 4:27 am)
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Replying to: 62vetteefp (Sep 17, 2007 4:26 am) What I see in the DTS is a dead end product line, that will soon be replaced with a RWD sedan. The DTS is a nice FWD sedan, but the Lucerne is basically the same thing for less money.
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In the sixties the deVille was the big seller, and was clearly the mid-priced sedan. The top of the line were the Fleetwood models including the Eldorado (which was really not always a Fleetwood model. In the late 90's the Seville was the last of what were the Fleetwood models, but the DeVille seem to be on a par with the Seville (at least in the DHS trim). When the STS became the luxury sport sedan with a very wide price range, the DTS was sort of in the middle of the STS price range. The two cars are completely different models for different customers. I am not sure where Cadillac is going with the next generation of DTS/STS. There is talk of putting them both on the same RWD platform, with perhaps a short wheelbase model being the sport sedan, and a longer wheelbase model a luxury sedan. An even longer model could become something like the old Fleetwood sixty special, but that is my thought. Right now the CTS is clearly the low end Cadillac. The rest are more mid-priced Cadillacs. A high end Cadillac really does not exist. |
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Replying to: sls002 (Sep 17, 2007 7:02 am) That may be true but the old guys driving caddy's think the DTS is the one for them. Not some SUV/Station Wagon thingy or the small looking STS. Big is baddddd. (of course they would never think of bad in that definition)
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Replying to: 62vetteefp (Sep 17, 2007 7:32 am) |
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The head of Cadillac says the DTS and STS sedans will be replaced by one premium-luxury sedan. Cadillac also will look seriously at an entry-level vehicle priced around $28,000. The premium-luxury segment was booming five years ago when Cadillac introduced the DTS and STS. But since then, the segment has shrunk and so have DTS and STS sales. Through August, Cadillac sold 33,368 DTS sedans, down 13.9 percent compared with the year-ago period. The STS accounted for 13,156 sales, down 24.7 percent from a year earlier. “So arguably, we don't need two entries there anymore, given the shrinkage of that segment,” Jim Taylor, Cadillac's general manager, said last week in an interview here with Automotive News. Taylor said that neither car is going away per se but, rather, one car will combine the best attributes of both and eventually fill that segment. He did not give a time frame. Cadillac is also primed for an entry-level vehicle. “Can we use (a) vehicle at $28,000 to $32,000 that would address a whole other customer group that would be under the CTS? Absolutely,” Taylor said. GM's president of North America, Troy Clarke, has said GM would like to offer a vehicle under the CTS, something that Taylor initially had resisted. Taylor said his hesitation was due to concerns that Cadillac was not yet a strong enough premium luxury brand to risk offering a vehicle on the low end. Cadillac's cachet is strong enough now for an entry vehicle, provided there's balance at the top with a high-priced ultraluxury vehicle. Taylor said the idea of a flagship sedan for Cadillac is still alive.
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Replying to: 62vetteefp (Sep 17, 2007 8:27 am) "Hello, Buick? Yeah, Cadillac just appropriated your customer base. I'll make the funeral arrangements." |
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GM's president of North America, Troy Clarke, has said GM would like to offer a vehicle under the CTS, something that Taylor initially had resisted. Maybe for Europe - but America loves BIG cars. I doubt the Smart ForTwo is going to be a big splash, Mercedes is giving up on the A class and the B for America, and BMW isn't sending us any 1ers....I notice.
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