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Automotive News & Views Can GM make Cadillac the standard of the world Again?
6098 messages, Last post on Aug 14, 2009 at 4:43 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: gagrice (Apr 07, 2007 7:15 am) Long warranties are a marketing tool--the worse your car, or the worse your market position, the longer your warranty should be....why would you extend a warranty on a product that performs well? Makes no financial sense. Look who historically pushed the concept of the long warranty----Hyundai, Chrysler and Mitsubishi---- 'nuff said.
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Replying to: poncho167 (Apr 07, 2007 7:02 am) |
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Replying to: Mr_Shiftright (Apr 07, 2007 9:05 am) Then the question is if it is such a good car and doesn't need a longer warranty why try to sell extended warranties at the time of sale? I see a longer warranty as a willingness to stand behind a car. people don't stand behind something like that if they know its no good.
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Replying to: Mr_Shiftright (Apr 07, 2007 9:05 am)
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Replying to: gagrice (Apr 07, 2007 7:15 am)  Rocky |
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Replying to: snakeweasel (Apr 07, 2007 10:17 am)  Rocky
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Replying to: imidazol97 (Apr 07, 2007 8:22 am)
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Replying to: gagrice (Apr 07, 2007 10:38 am) I'd buy an extended warranty if I had a Mercedes, too, but I didn't when I bought the Toyota---the odds are against needing it IMO. I'm playing the odds in other words. On the other hand, any company offering genuine factory extended warranties right out the door at no cost to the consumer is like a developer of condos saying: "This used to be a bad neighborhood, but now we're offering 24 hour police protection". GM and Cadillac need to extend the warranty for marketing purposes. It's meant to restore buyer confidence in the product. And it does work! I'm not saying the consumer SHOULDN'T have confidence in a GM product, I'm just saying they don't have it now and they need encouragement. Smart move. I'd do it too if I were CEO of GM, and if the company could afford it. Time will tell. If the product still isn't any good, extended warranties will bust GM. Not the first time this has happened to a company.
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Replying to: gagrice (Apr 07, 2007 10:38 am) Rocky |
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