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Automotive News & Views Can GM make Cadillac the standard of the world Again?
6098 messages, Last post on Aug 14, 2009 at 4:43 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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GM got into trouble, and especially Cadillac, because Americans didn't buy their products...so really the distress of the Big 2.5 today is simply the historical result of the most massive consumer boycott in American history during the 1980s....your parents voted with their checkbooks to buy more and more foreign cars because they were better. It's quite possible that brands like Toyota and Honda are riding on brand equity rather than any significant superiority, but that brand equity is worth billions and Cadillac doesn't have it anymore....gave it away to the Germans and the Japanese.,,, much like the British motorcycle industry gave it away to the Japanese in the 1970s. Harley Davidson kept its brand equity through some shrewd marketing and great styling, even though their products are as mediocre as ever. GM didn't try to save Cadillac by being shrewd or clever in either marketing or styling---if anything, GM helped the Japanese and Germans by being so gutless in protecting Cadillac from losing its prestige IMO. The abuse of the Cadillac brand is a black mark in GM history and it was an incredible blunder.
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Replying to: Mr_Shiftright (Apr 06, 2007 9:31 pm)  Rocky
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Replying to: rockylee (Apr 06, 2007 10:18 pm)
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Replying to: bumpy (Apr 07, 2007 3:29 am)  Rocky
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Replying to: rockylee (Apr 07, 2007 3:39 am) My own description of Roger Smith is that he was one of the 20th Century's worst monsters. He belongs in the same category as Hitler, Stalin, Pol Pot, and Idi Amin.
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Replying to: lokki (Apr 06, 2007 12:05 pm) The JD Power 2006 dependability study for the number of problems per vehicle had Lexus #1. Here is a partial list of the top ones with an industry average of 227. 2006 Nameplate Ranking Problems per 100 Vehicles Lexus 136 Mercury 151 Buick 153 Cadillac 163 Toyota 179 Acura 184 Honda 194 Jaguar 210 BMW 212 Infiniti 215 Lincoln 220 Ford 224 Oldsmobile 224
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In all fairness to the times of the ill fated Cimarron, the auto industry was in chaos. CAFE standards were there and a big fines were tacked on all automakers that did not keep to that average in their fleet. A company like Cadillac was not exempt because they only built tuna boats. I think we forget that Toyota and Honda cars were not that great in the 1980s either. Toyota is living on the reliable cars they built during the 1990s and early 21st century. Times are a changing. If these other brands are so much better than Cadillac, why are they not matching the warranty offered by GM. If Lexus is so reliable they should not hesitate to offer 7 years 100k miles without paying a gob of money extra. My local Caddy dealer has low mileage certified Cadillacs with 6 years and 100k miles on the lot for normal dealer TMV prices. I think a used Caddy is the most bang for the luxury buck going. Though I have found you can buy year old LX470 $15 grand under trade-in TMV, here in San Diego. They were so over priced anyway. Neighbor bought a perfect 2006 LX470 with 20k miles for $33,500. Dealer offered less in trade on a new Lexus.
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