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Automotive News & Views Can GM make Cadillac the standard of the world Again?
6098 messages, Last post on Aug 14, 2009 at 4:43 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: lemko (Apr 06, 2007 7:52 pm) ______________________________ You mean the diminutive 1986-era Seville as it was a four-door. The Eldorado was a coupe. The CTS is exponentially nicer than either. I get a magazine from the Cadillac-LaSalle club and an article showed a beautiful red CTS finished in Passion Red. The car is too small for me, but it would make an awesome ride for my girlfriend.
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Replying to: mediapusher (Apr 06, 2007 7:58 pm)
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Replying to: lemko (Apr 06, 2007 8:10 pm)  ________________________________ Replying to: mediapusher (Apr 06, 2007 8:58 pm) I think Cadillac is wasting it's time with the 2007 CTS. They should bring the 2008 out early. I don't have a problem with the current car, but - wow - the 2008 is so much nicer! |
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Replying to: lemko (Apr 06, 2007 8:10 pm)  Rocky |
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GM got into trouble, and especially Cadillac, because Americans didn't buy their products...so really the distress of the Big 2.5 today is simply the historical result of the most massive consumer boycott in American history during the 1980s....your parents voted with their checkbooks to buy more and more foreign cars because they were better. It's quite possible that brands like Toyota and Honda are riding on brand equity rather than any significant superiority, but that brand equity is worth billions and Cadillac doesn't have it anymore....gave it away to the Germans and the Japanese.,,, much like the British motorcycle industry gave it away to the Japanese in the 1970s. Harley Davidson kept its brand equity through some shrewd marketing and great styling, even though their products are as mediocre as ever. GM didn't try to save Cadillac by being shrewd or clever in either marketing or styling---if anything, GM helped the Japanese and Germans by being so gutless in protecting Cadillac from losing its prestige IMO. The abuse of the Cadillac brand is a black mark in GM history and it was an incredible blunder.
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Replying to: Mr_Shiftright (Apr 06, 2007 9:31 pm)  Rocky
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Replying to: rockylee (Apr 06, 2007 10:18 pm)
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Replying to: bumpy (Apr 07, 2007 3:29 am)  Rocky
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