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Automotive News & Views Can GM make Cadillac the standard of the world Again?
6098 messages, Last post on Aug 14, 2009 at 4:43 PM
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Replying to: Mr_Shiftright (Jan 22, 2007 8:28 am) Now, older people (over 30) may start thinking Cadillac at some point, but kids? In the early sixties, the Chrysler 300 letter series (the G actually) did catch my eye, as did the 63 Buick Riviera, however, my first car was a 69 Pontiac GTO.
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| The Zeppelin clip in the ads was getting a bit long in the tooth, but I don't think anyone who would recognize a clip from The Stone Roses is in the market for a Caddy. | |
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Replying to: sls002 (Jan 22, 2007 8:40 am) Cadillac-engined cars raced at Lemans and were used in hot rods ( a common transplant was the "Studellac") Magazines showed lush Cadillac ads with gorgeous women in gowns marching down marble stairways to their Cadillac (door held open by a man in a tux, of course). She wore lots of jewels and furs and the car was airbrushed in a way that it also glimmered and vibrated the smell of money. It was quite impressive. I don't think a modern manufacturer, even Rolls or Maybach or whoever, could get away with that kind of media blitz anymore. But at the time, every American always knew what the most expensive car in the world was (or thought they knew) and what rich people drove---a Cadillac of course. It was a no brainer then to ask a kid that question. Sure the kid wanted a '55 Chevy or Ford but he knew what kidn of car a celebrity, a star athlete or a brain surgeon would drive.
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Replying to: Mr_Shiftright (Jan 22, 2007 8:28 am) It certainly appears to me that many young people do idolize the Cadillac SUVs because of the exposure in the music world. It's Cadillac's job to get the other vehicles in their line to again be something that those early buyers look to for later purchases when they no longer want an Escalade (Tahoe, GMC Denali, I may have names wrong). The current lines need to have more appeal and identification pushed onto the public opinion by advertising, placement, etc. Maybe this is regional but this is my observation and conclusion.
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Replying to: imidazol97 (Jan 22, 2007 8:59 am)
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Replying to: Mr_Shiftright (Jan 22, 2007 8:28 am) Are you kidding? When I was a kid, I had plenty of pictures of Cadillacs, Mercedes-Benzes, and Rolls-Royces on the walls. Heck, when I was 12, I had a t-shirt with a 1977 Coupe DeVille on it. When I was 24 and got a huge promotion at work, I immediately proceeded to the Cadillac dealer and bought a new Brougham!
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Replying to: lemko (Jan 22, 2007 9:47 am)
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Replying to: fintail (Jan 22, 2007 9:49 am) |
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Replying to: lemko (Jan 22, 2007 10:01 am) I had a poster for the new 1990 SL showing the SL through its generations...but those cars were liked by younger people. I have a large (maybe 4' x 2.5') poster from the MB museum in Stuttgart that shows every MB passenger car, race car, and truck from the beginning through the W110 fintail. I suspect it was made for the MB 75th anniversary stuff in 1961. Got it at a thrift store for 50 cents. |
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Replying to: fintail (Jan 22, 2007 10:07 am)
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