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Automotive News & Views Can GM make Cadillac the standard of the world Again?
6098 messages, Last post on Aug 14, 2009 at 4:43 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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One of the discussions on this forum should be what does the "standard of the world" mean. In my above post Cadillac and Lincoln both score as close to the top in "standard of the world" for sales, service and maintenance at the dealerships. For Customer retention it has a way to go to be the standard per this quantitative measurement. It measures the percentage of new-vehicle buyers and lessees who replace a vehicle that was previously purchased new with a new vehicle from the same nameplate. The order is Lexus, Toyota, Honda, Chevrolet, Hyundai,Ford and then Cadillac, MB, Subaru, BMW. http://www.jdpower.com/corporate/news/releases/pressrelease.asp?ID=2005249
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Cadillac scores 7th in Initial quality well above industry average but cannot be said to be the "standard of the world". But then again there is not much difference between the top brands. MB/BMW are well below the average. http://www.jdpower.com/corporate/news/releases/pressrelease.asp?ID=2006082 In long term dependibility (3 years) it is Lexus, Mercury, Buick,Cadillac, Toyota and again not a lot of differences between the top players. http://www.jdpower.com/corporate/news/releases/pressrelease.asp?ID=2006133 |
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Automotive Performance, Execution and Layout (APEAL) Study shows that here Cadillac can improve. It is 12th and below the industry leaders of Lexus, MB, BMW and others. Perhaps improving here could make Cadillac more deserving of "standard of the world"? “There are basically two schools of thought among consumers in determining which new-vehicle model to buy,” said Parker. “Many consumers are looking for a painless, trouble-free ownership experience, which, as we find in IQS, is certainly important. However, there is a large group of buyers who are most interested in things like comfort, style and performance. This group is often willing to put up with a few quality snags to get a vehicle they truly feel passionate about. For this group of consumers, there is more to an appealing vehicle than a lack of problems—even a lack of design problems.” http://www.jdpower.com/corporate/news/releases/pressrelease.asp?ID=2006100 |
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JD Powers is meaningless to most actual owners because they don't factor in long-term costs or reliability. They also don't weigh the problems properly, IMO. A door seal isn't a big deal - but a dead alternator at 20K is.
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...is currently dualed with a Toyota/Scion franchise! However, they are planning to build a new stand-alone dealership a few miles away. The current site used to be a stand-alone Cadillac dealership, but the land on which their Toyota franchise stood was bought by developers and the old building demolished. Most Cadillac dealers in the Philadelphia area are stand-alone. However, in small towns upstate, they are combined with other GM marques. One dealership in Carbon County sells the entire GM line-up and even has a factory that builds fire engines! |
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Replying to: 62vetteefp (Jan 21, 2007 9:42 pm) I find it very interesting that having the best dealer experiences don't translate into sales for either Lincoln or Jaguar. However, I can say from personal experience that I don't like the BMW dealer experience nearly as much as I did the Acura experience, but I prefer the BMW ownership experience over owning an Acura. Since I know I'm going to be asked, I'd say that the ownership experience includes the way the car performs, the way the dealer treats me and handles repairs, and the feeling of the quality of the car. Admittedly, I'm probably not representative in this regard. Back in the 70's I owned (and loved) a couple of Alfa Romeo's. While they really weren't any trouble as long as you kept them maintained, there was always a certain terror factor in owning them, caused by the certain knowledge that if you broke down any distance from your mechanic, you might die there before you'd find someone who could work on the car. Despite this, I really enjoyed the cars. They were beautiful, and beautiful to drive. They were a pleasure that made me overlook the problems. I guess the nearest comparable today would be the Mini. A not-so-great quality car that is very popular.
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Replying to: plekto (Jan 21, 2007 11:17 pm)  ) we have one Cadillac_Chevy dealer, one Buick_Pontiac_GMC dealer, one toyota dealer (actually owned by the Chevy dealer), one Ford_Mercury_Lincoln dealer (who owned the Olds_Caddy_GMC dealership, and now ownes the Buick_Pontiac_GMC dealership). J. D. Powers surveys won't say who is really best here, one really has to sample all of them. I really liked my old Buick dealer, when he was a stand alone, but when the Pontiac dealer took over Buick, I was less satisfied. The Olds_Caddy dealer was OK, but not great. The Chevy_Cadillac dealer is better I think. I'm still waiting for them to find a program SRX though.
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Replying to: lokki (Jan 22, 2007 7:11 am) The salesman who is helping me with finding the program SRX used to work for the old Cadillac dealer, and told me that Cadillac was not pleased with their performance as a dealership, so that is why they lost the franchise when they took over the Buick_Pontiac dealer. He says that the Chevy dealer is doing much better in terms of sales, which was the primary problem. |
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Replying to: 62vetteefp (Jan 21, 2007 5:27 pm) |
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To me, a CRITICAL part of any notion of "standard of the world" has to be, must be.....envy.....or use a nicer word...call it desire....aspiration. There's very little of that with Cadillac right now....kids don't have Cadillac posters on their walls and young men starting their first job don't stroll into the parking lot and point to the Cadillac and say "someday, that's the car I'll own when I'm rich". He may start with a Mustang, then a Corvette, or a BMW M3, but will he pause at the top of the mountain as a mature affluent driver, in a Cadillac? Don't think so.
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