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Automotive News & Views Can GM make Cadillac the standard of the world Again?
6098 messages, Last post on Aug 14, 2009 at 4:43 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
Cadillac has to be recognized as coming a long, long way in the last 10 years. They offer products that do compete with Lexus and BMW/Mercedes ect.. The leaders in Cadillac need to stay on course with new products to entice people to visit showrooms. Thier image is getting better year after year to be on par with best luxo sedans from Europe and Asia. Give credit where cedit is well earned. Great work Cadillac!
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Replying to: xrunner2 (Jan 15, 2007 10:03 am) But really now I don't think a buyer unschooled in the history of cars would pick up on it, whereas a ten year old kid could spot a 1938 Mercedes in a heartbeat. I'd bet $20 bucks on a random test. And since we are talking about a sort of gut-level subliminal identification between past and present, I'm not sure that Cadillac has enough genetic material from the past in its modern cars to inspire instant brand equity and historical respect in new buyers. Call it the "heritage factor" if you will, vague as that sounds. I do see in modern Cadillacs that charming kind of bombast in the grillework that I sort of likee in most of the older American cars--so yeah, there is genetic material in that sense--to a glorious past of American 'big iron" in general IMO. If Cadillac wanted real genetic material, it would have to bring back those big boob bumpers and tail fins, and you know, those days might be over for automotive stylists. When I think of the Golden 50s for Cadillac, i'm seeing pictures of like Marilyn Monroe and Dwight Eisenhower waving from huge chromey cars that looked like they were ready to conquer outer space. Parked next to the average American or foreign sedan, Cadillacs positively overwhelmed them visually.
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Replying to: Mr_Shiftright (Jan 15, 2007 9:19 am) IMO all of the Euro lux players understand it. MB is fantastic about evolving a model over decades. Reorganizing the lineup every 10 years confuses the non-loyalist consumer. MB is so evolutionary that back in 1994 when the model name conventions changed (ie 500SEL vs S500), some people were upset. It also helps in the heritage ideal, which is important for MB and BMW loyalists. |
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Replying to: xrunner2 (Jan 15, 2007 10:03 am) I don't see it.     I do see it here.  
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Replying to: bumpy (Jan 15, 2007 10:55 am) Ooops wait forgot about the third brake light. The only common element I see is the milk crate front grill and that is stretching it. |
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Replying to: bumpy (Jan 15, 2007 10:55 am) |
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Replying to: bumpy (Jan 15, 2007 11:29 am) I don't get that one, either. 
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Replying to: Mr_Shiftright (Jan 15, 2007 11:51 am) 
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Replying to: british_rover (Jan 15, 2007 12:13 pm) Here's 60 years of genetic material, and to me at least it's pretty obvious:  1948 Benz  1958 Benz  1968 Benz  1988 Benz  A Benz Today
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