Edmunds.com | Inside Line | Auto Observer Your Account | Help | Directory
You are here:
![[F]](http://a332.g.akamai.net/f/332/936/12h/www.edmunds.com/media/townhall/webxicons/site.gif){kind=small}
Forums
Automotive News & Views Can GM make Cadillac the standard of the world Again?
6098 messages, Last post on Aug 14, 2009 at 4:43 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
|
Replying to: plekto (Jan 14, 2007 11:21 am) However, I see Lucerne as a formidable opponent to models such as Toyota Avalon, Nissan Maxima and Hyundai Azera.
|
|
|
Replying to: imidazol97 (Jan 14, 2007 10:23 am) That's an area where GM sorely needs work - marketing and promotion.
|
|
|
Replying to: fintail (Jan 14, 2007 12:09 pm) Really? Silverado's "This is our country" seems pretty good to me...
|
|
|
Replying to: louiswei (Jan 14, 2007 12:15 pm) |
|
|
Replying to: louiswei (Jan 14, 2007 12:04 pm) However, I see Lucerne as a formidable opponent to models such as Toyota Avalon, Nissan Maxima and Hyundai Azera. You hit the sweet spot here - exactly right.... |
|
|
|
|
The marketing in the commercials and overall advertising needs to be improved from my viewpoint. The precision of hitting an exact unfulfilled market point with both product and with advertising (image) is difficult. The concept from some is that GM needs to have something to directly compete with a certain automobile that they themselves think is great from another company. But GM needs to do what was successful for the 3 imports in the 80s and 90s: fill a niche that's not being satisfied and make an image. GM will never make someone happy who expects them to compete with the ABC company's sporty driver, high maintenance racemobile; but GM can make a car to slice off a part of that market that's not filled with people total enamoured of that particular car. That's what Lexus did. I.e., build a Civic price and demographic competitor but don't try to be a Civic because you'll never make that Civic-preferring customer happy. But then you have to keep the sales you do make happy and advertising for image needs to make them feel they're owning a quality product. The Cadillac (and Buick) part needs to be Lexused in image. How many people believe Lexus is a Toyota? Question: Is Kia still connected to GM?
|
|
|
Replying to: imidazol97 (Jan 14, 2007 1:01 pm) Kia is under Hyundai group and Daewoo is part of GM. I don't know if Kia was ever owned by GM but you could have mistaken Kia with Daewoo. BTW, Daewoo just took the number 2 selling spot in Korea from Kia last year (2006). |
|
|
Replying to: imidazol97 (Jan 14, 2007 1:01 pm) I agree with that, and the idea has a lot of merit. With the right planning it should still possible to create your own market or niche out of existing consumers, as Lexus did. The product just has to be right. I bet a lot of Lexus drivers have no clue about the Toyota connection...that's proof of the marketing success. |
|
|
|
|
Replying to: fintail (Jan 14, 2007 2:02 pm) That is my point exactly. GM probably has spent nearly as much in advertising but hasn't been as effective as some other cars because of past image tainting in 80s and 90s and lack of willingness to cut the umbilical. I still cringe when I recall the "My father's Oldsmobile" sequence of ads trying to get newer buyers who had been weaned into the Civic, Accord, Corolla, Camry, etc., cars out of those cars into an Oldsmobile. Why were the wine glasses stacked in a pile on a Lexus hood so effective and the ball bearing rolling down a body panel crease so effective with the intended market? Why didn't GM pick a theme that would be equivalent for GM.
|
|
|
Replying to: imidazol97 (Jan 14, 2007 2:39 pm) Marketing is important no doubt but without a decent product to back it up it's pretty much worthless. |
|
You are here:
Forums
Automotive News & Views Can GM make Cadillac the standard of the world Again?
New? Join Now!
Forum Tools
Search Forums
Browse by Vehicle
2010 Cadillac Escalade
2009 Cadillac XLR
2010 Cadillac STS
Browse by Board
Browse by Topic
Today's Chats
