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Can GM make Cadillac the standard of the world Again?

6098 messages,  Last post on Aug 14, 2009 at 4:43 PM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Cadillac Escalade, Cadillac XLR, Cadillac STS, Automotive News


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#1825 of 6098
Re: Life. Liberty. And the Pursuit. [lemko] by Mr_Shiftright HOST
Jan 14, 2007 (9:41 am)
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Replying to: lemko (Jan 14, 2007 9:27 am)

Just imagine what it would have cost if you had German plumbing!
#1826 of 6098
Re: Life. Liberty. And the Pursuit. [lemko] by louiswei
Jan 14, 2007 (9:53 am)
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Replying to: lemko (Jan 14, 2007 9:27 am)

lemko, by the way, have you forgotten to mention that the plumber uses his own money to buy equipments, transportation, and pay for advertisement. Also, he probably doesn't get jobs back to back so in other words he doesn't work 8 hour straight everyday from Monday to Friday like the UAW workers do.
 
So again, let's stick with apples to apples okay?
 
I am interesting to see the comparison between UAW workers' wages and import workers'. Does anyone know where I can find that information?
#1827 of 6098
Re: Let's Look at the Lexus Story [fintail] by imidazol97
Jan 14, 2007 (10:23 am)
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Replying to: fintail (Jan 14, 2007 9:11 am)

I remember a lot of Toyota advertisements for the Lexus from that era. They really did a great job of positioning the public's thinking about the car. Weren't they the ads with marbles rolling along perfectly-sized gaps between boy panels? Weren't they the stacks of glasses stacked on each other while the car rode smoothly?
 
What were the techniques used?
 
GM needs to separate Cadillac from the rest of the company in the public's perception, not just in name of the line of cars.
#1828 of 6098
Re: Let's Look at the Lexus Story [imidazol97] by Mr_Shiftright HOST
Jan 14, 2007 (10:48 am)
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Replying to: imidazol97 (Jan 14, 2007 10:23 am)

Well Toyota separated Lexus with a totally new name.
 
I'm wondering...hmmm...maybe GM should start with an entire new name for their luxury line?
#1829 of 6098
Re: Life. Liberty. And the Pursuit. [lemko] by lemonhater
Jan 14, 2007 (11:15 am)
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Replying to: lemko (Jan 14, 2007 9:24 am)

I don’t think folks have forgotten the horrors of Hyundai. There still are people who don’t trust em. I think people who value reliability above all else go Toyota or Honda. People who want a low price go Hyundai. I think this is what is hurting the domestics the most. They are not perceived as the cheapest or the most reliable.
 
However I think that if Hyundai keeps improving they could give Toyota a run for its money. I think the reason why people are a bit more forgiving on Hyundai is the HUGE warranty and the fact that they seem to have a reputation for not haggling over it.
 
Both the domestics and Toyota have a reputation for giving folks a run around over the warranty.
#1830 of 6098
Re: Life. Liberty. And the Pursuit. [lemonhater] by imidazol97
Jan 14, 2007 (11:19 am)
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Replying to: lemonhater (Jan 14, 2007 11:15 am)

>HUGE warranty
 
The GM warranty is 100,000 miles now.
#1831 of 6098
... by plekto
Jan 14, 2007 (11:21 am)
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Yes I can. Watch out for Hyundai to establish a new luxury brand and undercut Lexus. All Hyundai has to do is to have enough cash (which they are working on right now), seize the right moment and borrow Lexus' strategy. With the LS pushing $65K - $70K range, I see deja vu all over again for Hyundai to undercut Lexus with it own version of the 1990 LS400.
 
You'll note that GM isn't sitting on its heels either. The same comparison could be made between the Lucerne(with the V8 of course) and the Lexus and Infinity models. 80-90% of the same car for a huge wad less.
 
And it's actually selling quite well. So are most Cadillac models(2006 CTSs were sold out in about a month once the 2007s came out) You can still find 2006 Mercury and Lincolns on the lot. The CTS was(and the enw one moreso) wasn't a BMW or Mercedes killer. It was an attempt at making a car simmilar to their current offereings for a lot less money. And GM sold a ton of them - all they could make in fact(virtually zero fleet sales).
 
I think Buick/Cadillac is going to be fine. They are pulling Hyundai's trick and being a major thorn in the competition's side. (and way better in terms of reliability/cost to own) Just a tune-up on a 5 series or E class can run you several months worth of payments, then there's the A/C if it goes out and then the brakes and tires, and...(non-warranty covered items for the most part). Out of warranty the bills are so high that you are always better off buying the extended warranty.(which is a unique situation in the industry)
 
And GM... Chevrolet repair costs for near Lexus quality.
 
P.S. The GM waranty stays in full effect upon transfer. Hyundai chops their in half for the second owner. The 100K warranty on the drivetrain is actually helping sales a lot. 100K waranty on a Cadillac... well, that's the entire loan period and then some. That lowers your costs considerably.
#1832 of 6098
Re: ... [plekto] by Mr_Shiftright HOST
Jan 14, 2007 (11:34 am)
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Replying to: plekto (Jan 14, 2007 11:21 am)

It's way too soon to claim Lexus reliability for the Lucerne. It's a 2006 intro. Even Lexus didn't have Lexus reliability ratings in 1991.
#1833 of 6098
... by plekto
Jan 14, 2007 (11:41 am)
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Note I said "near Lexus quality".
 
85-90% the reliability for a huge chunk of change less, combined with a 100K warranty. That's Hyundai's strategy and it's working very well for GM now.
#1834 of 6098
Re: ... [plekto] by louiswei
Jan 14, 2007 (12:04 pm)
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Replying to: plekto (Jan 14, 2007 11:21 am)

Until Buick makes Lucerne RWD (or at least AWD) and upgrades its interior severely I don't see it challenging any luxury brand models, nevertheless the LS460.
 
However, I see Lucerne as a formidable opponent to models such as Toyota Avalon, Nissan Maxima and Hyundai Azera.

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