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Is Cadillac's Image Dying and Does Anyone Care?

6186 messages,  Last post on Mar 26, 2013 at 6:19 PM

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What is this discussion about? Cadillac Escalade, Cadillac XLR, Cadillac STS, Automotive News

    

Messages Page 109 of 620

#1073 of 6186 Re: Cadillac Automotive News analysis. [sls002] by 62vetteefp

Jan 03, 2007 (12:29 pm)

Replying to: sls002 (Jan 03, 2007 8:54 am)
I think that a CTS wagon would take sales away from the SRX, especially if the CTS has AWD. However, a CTS wagon could be the new SRX.
 
i think the SRX will be short lived. For 2007 they have redone the interior but not the exterior which will give it legs for a few more years. I read somewhere that Cadillac will get a CUV based on Theta. This will, to me, look about like the BMW X5. This would not look like a station wagon which would sell in Europe. Gives Cadillac two good looking SUV type vehicles.
 
So:
CTS sedan, coupe, wagon, convt?
Theta CUV
DTS (large sedan)
STS (not so large sedan)
XLR
Escalade
 
Stay away from S class price point but build a big sedan. (DTS)

#1074 of 6186 Re: Cadillac Commercial [trimaster] by fintail

Jan 03, 2007 (12:34 pm)

Replying to: trimaster (Jan 03, 2007 9:33 am)
Yeah that is a good ad, possibly the best GM ad of recent times.
 
Of course, the heritage theme has been used by MB for at least the past decade.

#1075 of 6186 Re: Cadillac Automotive News analysis. [sls002] by aldw

Jan 03, 2007 (12:51 pm)

Replying to: sls002 (Jan 03, 2007 8:54 am)
A Zeta-derived Sigma-heavy platform would be needed to have the size necessary for a S-class fighter or greater.

#1076 of 6186 Re: Cadillac Automotive News analysis. [gsemike] by lemko

Jan 03, 2007 (1:23 pm)

Replying to: gsemike (Jan 03, 2007 11:24 am)
I most wholeheartedly agree. I was pretty disappointed with the interior on the new STS, especially the lower-end V-6 models. I'd have to go all the way to a top-flight V-8 STS or even an STS-V before I'd be happy with the interior. If they gave the low-end STS as nice an interior as the high-end car, but keep the price the same, I'd show some interest. They should then make the high-end car even more desirable with no compromises in fit and finish and materials.

#1077 of 6186 Re: Cadillac...and others [sls002] by merc1

Jan 03, 2007 (3:05 pm)

Replying to: sls002 (Jan 03, 2007 8:45 am)
170hp doesn't compare to 227hp.
 
FWD doesn't compare to RWD in a luxury roadster with a 60K plus pricetag.
 
I honestly don't see what you're going on about. This is like arguing about which room a fire started in when the entire house has burned to the ground!
 
The Allante didn't compare and by the time it got the right engine, the 500SL was on the market and the Allante still didn't have a prayer.
 
It is about the most matterless debate going.
 
M

#1078 of 6186 Re: Cadillac Automotive News analysis. [lemko] by rockylee

Jan 03, 2007 (3:16 pm)

Replying to: lemko (Jan 03, 2007 1:23 pm)
Lemko,
 
My pal so you are disappointed with the current STS interior ? The design is beautiful but I agree the material execution could of been much better. I want the Cadillac SLS interior to come to our market ASAP. I think it would be in the best interest of GM, to build a 400 hp. Northstar V8 SLS/STS hybrid as the next car and keep the top trim model fully loaded under $60K. $63RWD-$66K/AWD for the current one is just way to much dough IMHO. What made my 02' like yours so successful of a car was we could as middle class americans could stretch our pocket books far enough to afford one brand new.
 
IMHO The next STS/SLS fully loaded models should look like this:
 
RWD-V8 Northstar-6-speed automatic "loaded w/ every option" $54-56K
 
AWD-$56-58K-->Pearl Diamond White Paint $1K=$57,000-$59,000
 
That is where the next STS needs to be if they want to sell in high volumes like the last generation (98-04) did.
 
Rocky

#1079 of 6186 Re: Cadillac Automotive News analysis. [gsemike] by trimaster

Jan 03, 2007 (3:23 pm)

Replying to: gsemike (Jan 03, 2007 11:24 am)
Yeah, that's true, they didn't buy it. That's why I was thinking the other factors are just as important at that point as well. If they're priced higher, they must also have the other variables in place to justify that price...
 
Lexus had a great strategy, but they also had luck & good timing on their side. When they came out, Mercedes & BMW were at their low in quality. People were fed up wanted a viable alternative. The LS400 was it, AND thousands of dollars cheaper to boot.
 
Cadillac won't get that lucky because that window of oppotunity has closed. Their best bet is to price their cars slightly lower than the other upper tier cars in their segment, but at the same time have them just as good.
 
Since they don't have anything to compete with the LS, S, A8 & BMW, they have to focus on the lower levels & go from there.
 
But then again, to get that prestige, they HAVE to have a car at the upper levels. Kind of hard to have prestige if you don't have cars that people of higher income brackets won't even give your brand the time of day.
 
Talk about a tough assignment...

#1080 of 6186 Re: Cadillac Automotive News analysis. [trimaster] by merc1

Jan 03, 2007 (3:28 pm)

Replying to: trimaster (Jan 03, 2007 3:23 pm)
Lexus had a great strategy, but they also had luck & good timing on their side. When they came out, Mercedes & BMW were at their low in quality. People were fed up wanted a viable alternative. The LS400 was it, AND thousands of dollars cheaper to boot.
 
Not entirely correct. Mercedes was tops in quality in 1990. They were actually #1 on the JDP surveys then. It wasn't quality that opened the door for Lexus is was the price of a S-Class at the time. The LS400 had a base price of 35K and went to about 41K with options. The base price of a 190E was around 32K, which made the LS400 look like the raging bargain it was. BMW was in somewhat worse shape. They didn't have a V8 in 1990, Mercedes had several.
 
M

#1081 of 6186 Re: Cadillac Automotive News analysis. [rockylee] by xrunner2

Jan 03, 2007 (3:37 pm)

Replying to: rockylee (Jan 03, 2007 3:16 pm)
AWD-$56-58K-->Pearl Diamond White Paint $1K=$57,000-$59,000
 
Would it have an available option of burgundy padded top?

#1082 of 6186 Re: Cadillac Automotive News analysis. [xrunner2] by rockylee

Jan 03, 2007 (3:40 pm)

Replying to: xrunner2 (Jan 03, 2007 3:37 pm)
We don't need no smart azz's
 
Rocky

Messages Page 109 of 620

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