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Automotive News & Views Can Chrysler Turn It Around in Bankruptcy?
464 messages, Last post on Oct 02, 2009 at 2:05 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
oh yes, Chrysler has to do a catch up...... 
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Replying to: grbeck (Sep 19, 2008 6:08 am) 1. rebadge an Altima. 2. develop a new RWD platform (a shrunken version of the one the 300 rides on) for the Chrysler Group midsize cars. I would say (1) ensures the car continues to be an unprofitable part of the lineup, although it will probably generate a few more retail sales than the current models. But a rental fave it will remain. (2) is interesting, but this company doesn't have the time and probably doesn't have the money to take it all the way to fruition. Despite the disparaging remarks above concerning the readiness of Chinese cars to come to the U.S. market, I would say it will be two years or less before the first ones arrive, and Cerberus would do well to make agreements to make sales and manufacturing deals with them (and more with the Italians too) to use the existing plants and dealer network. Let the brand names they now have slowly fade away, or pick one and really push it, wholely abandoning the other two. Or sell Jeep, THEN push one brand and abandon the other. Seems to me Dodge is basically a damaged brand, permanently ruined by poor quality and its rental car reputation. They could probably make more gross profits from just really pushing a shortened lineup of near-lux cars and crossovers (maybe the van too) through the Chrysler name than trying to keep both brands going. The Dodges they have already developed, like the Ram, can be sold to Nissan and rebadged.
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Replying to: nippononly (Sep 22, 2008 11:52 am) Hate to disagree with you but I don't see anything that suggests the cars from China will be ready in a year or two. More importantly, I don't see Cerebus owning Chrysler for very long. LIke another poster mentioned, I don't think Cerebus understood what they were getting. The cupboard was bare after Daimler was done with them. Nissan is an established company with two decent small cars, Versa and Sentra. Folks would be more receptive to buying a re-badged Nissan than a car form China. |
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...comes news that Chrysler is in talks with Lotus to mass-produce a car very similar to Tesla's ($100K) electric sports car, which is based on the Elise??!! http://www.autonews.com/apps/pbcs.dll/article?AID=/20080923/ANA02/809239991/1186- /emailblast02&refsect=emailblast02 Frank Klegon, Chrysler executive vice president of product development, told Automotive News this morning that the sports car -- called the Dodge EV -- would go from 0 to 60 mph in under five seconds. That automaker also is considering production of Chrysler Town & Country and Jeep Wrangler electric vehicles. The company wants to put one of the three electric vehicles on the market by the end of 2010. Chrysler apparently figures 50% of all cars on the road will be electric by 2020. I say pshaw to that notion and the idea that Chrysler will beat GM to market with an electric car (and van, and Jeep), even as GM struggles to remain on target for late 2010 with the Volt, which has a smaller electric-only range. Will Chrysler still be in business in 2010?
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Replying to: nippononly (Sep 23, 2008 8:39 am) 
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Replying to: mickeyrom (Sep 23, 2008 11:26 am)
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Replying to: fezo (Sep 24, 2008 12:05 pm)
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Replying to: nippononly (Sep 24, 2008 12:10 pm) |
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Yeah, this has me very puzzled too. You'd think that if Cerberus wanted to invest additional money into Chrysler it would be used to ride out this difficult period, until new product can be introduced. It could also be invested in product, which is one area where Chrysler currently falls short. The devil must surely be in the details on this one, because on the surface it defies logic.
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I heard that Cerberus is against the gov't bailout of the domestic automakers. Evidently, they have enough cash reserves to ride it out, where Ford and GM don't. At least, according to my roommate, who works for a company that's ultimately affiliated with them, somehow. He works for a restaurant named Smokey Bones, but somehow qualifies for employee pricing on any new Chrysler product.
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