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2009 Mazda6

2118 messages, Last post on Nov 25, 2009 at 9:10 PM
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Replying to: socal2006 (Apr 28, 2008 4:42 pm) perhaps if the market shifts toward a greater acceptance of hatches, mazda will be in a position to easily bring over the other body styles since they have the done most of the engineering for the hatch/wagon which is available in other markets. I still have hope that Mazda will reconsider. |
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Replying to: zzzoom6 (Apr 28, 2008 9:14 pm)
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Replying to: zzzoom6 (Apr 28, 2008 9:14 pm) Now if the hatch were the same price, not noisier, had as much rear seat head room as the sedan, did not have a wing, and did not have a cheap black plastic filler piece for the side windows, I'd probably have chosen that over the sedan for the sake of the extra utility. However,I don't think most Americans would choose a hatch, in any case. This is because they seem to think that even a vehicle as small as the Honda CR-V has more utility than a vehicle like the Mazda6 5-door (or even the Mazda6 wagon). For this reason the Mazda CX-7 has essentially replaced the Mazda6 wagon. This is why there also is not a Fusion wagon, instead there is the Edge. |
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Replying to: qddave (Apr 29, 2008 4:38 am) I understand why Mazda does not offer these choices in the US, just like I understand why they would not bother with a manual for the V6 in the US. While I may think Americans are foolish for wanting a 260 HP V6 in a 3000 pound FWD sedan, Mazda is merely producing what the evidence shows Americans are willing to pay for.
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Replying to: jeffyscott (Apr 29, 2008 4:54 am) This is a message to Mazda: "If you build it, they will come..." |
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Replying to: zzzoom6 (Apr 28, 2008 9:14 pm) What other cars even come close, in the same price range? Maybe this is a good topic for it's own thread.
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Replying to: exit123 (Apr 29, 2008 7:46 am) I sell Mazdas in Canada and folks here have much more European driving tastes. The hatch and wagon sold decently here, but not in the US. Don't blame Mazda, blame the American consumer obsessed with giant vehicles with 9000 HP.
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Replying to: groovypippin (Apr 29, 2008 9:27 am) Seriously, the hatchback has nothing to do with power. The fact is that hatchbacks were popular in the '80s but were generally found only on less expensive models that, quite frankly were not so good looking. Thus, the general impression is that they are noisy, unrefined and ugly, or quirky in the case of Saab. That's why the Mazda 3 hatchback sold well, because buyers in that price range do not expect a super quiet ride and are more interested in utility/bang for the buck. Once you move into the higher priced Mazda6 buyers expectations go up. The other problem is that Mazda was never a large enough maker, volume wise, to change the perception in a big way. If they would market a Mazda 6 5-door as aggressively as they are marketing the CX-7 and 9 then it might sell a lot better. Also, despite the real-world benefits of FWD, it seems like AWD is a big marketing factor now. Perhaps a hatchback or wagon with AWD could be marketed better as an SUV replacement. But as someone else pointed out that might eat into CX-7 sales even though the 6 is significantly longer than the CX-7. With us Americans its not so much what we like but what we're told we should like. If you market something well, we'll buy it. If you make something great but don't market it, we'll ignore it. Its stupid, but simple, hence the KISS acronym.
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Replying to: docrw (Apr 29, 2008 10:33 am) CX-7 is 184 inches long the Mazda6 is 187 inches (wagon was 188). I think it is pretty clear that this is the designated replacement of the Mazda6 wagon and 5-door. As a company that is in business to make money it would not make a lot of sense to spend all kinds of advertising money in an attempt to convince Americans to buy a hatch or conventional wagon, when they can, instead, simply say "hey look at our cross-over".
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Replying to: docrw (Apr 29, 2008 10:33 am) |
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