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Automotive News & Views GM General Model View, Market Share & Profit News 
2415 messages, Last post on Feb 12, 2007 at 4:41 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: louiswei (Jan 18, 2007 4:33 pm) Marketing Caddy as kind of a working man's attainable luxury vehicle is a good idea. You can even do a sideways american tie in to the ads. Cadillacs are the vehicles for self made professionals and business people achieving the american dream of doing things your own way. The successful individual or couple who has worked hard for their money and hot had things handed to them.
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http://www.edmunds.com/insideline/do/News/articleId=119260 Rocky |
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Replying to: british_rover (Jan 18, 2007 5:29 pm) Yes, that describes my great uncle (who sadly has passed on) -- he worked his way up and eventually opened a successful small business. His first Caddy was a 2-year-old 1958 Fleetwood Sixty Special that he purchased from an estate sale. I was a young lad at the time, and it was a real treat to ride in that car, with luxuries we take for granted today, like a/c and power windows and locks. This was the first of several Caddies for him; the ones that followed were bought new.
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Replying to: 210delray (Jan 18, 2007 6:09 pm) Fade in to a slightly grainy shot, obvioulsy shot on old 8MM film, of late 40s early 50s man picking up his first New to him Caddy. He drives up to his relative's house in the Caddy and gives his great nephew a ride in the car showing him all the cool features. He gives the boy a nice gold pocketwatch as they get out of the car Pictures fades to black and now we see a crisp clear modern film. You see another man younger then the great uncle. He is in his late 30's to early 40's. Remember we want to push Caddies down into the lower age groups. He pulls out a very faimilar gold pocket watch and checks the time. A porter pulls up in his brand new Caddy freshly washed and waxed. His salesman comes up to him shakes his hand then asks about the watch. The man who we now know is the boy we saw earlier in the commercial just smiles and says it was a gift from his great uncle. They both get in the car and the salesman starts going over the car as the commercial fades to black. Insert sappy tagline here please. |
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Replying to: british_rover (Jan 18, 2007 6:21 pm) If people here can come up with such brilliant idea it really makes you wonder how messed up are those GM marketing people... 
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Replying to: 1487 (Jan 18, 2007 12:46 pm) Nah what import lovers like is reliability (or at least the reputation there of). In addition some people love gadgets (like you) and others don't care for them (like me). Not all imports lovers buy cars for the same reason. German import lovers like the way the German imports drive. Hyundai buyers like the low price. Honda buyers like reliability with a dash of spottiness. Toyota buyers like reliability, and a dash of Buick. Niassan doesn’t have great realability, so don’t know what their draw is. Luxurty import buyers buy because the car is expensive and forgen(i.e. something not as many can afford like say cadalic). In short there are multiple reasons to go import. I don't want a sun roof (not my thing), leather seats (too hot in the summer) or heated seats (Who want to have a hot backside and a cold front side?). Heck I really don't car about power locks and mirors. It is hard to lure people with options they don't want\can't use. (I.e. Bluetooth, don't have a phone or other item that can use Bluetooth and don't want to bet that a future item is not only compatible with the car, but useful in it as well). Frankly to be honest putting a million options in the car and hoping it will sell because of it seems so old school to me. All I can think about is how much that darned sun roof is going to cost me if it get damaged. When are the heated seats going to break? I don’t care if it was made by Toyota and blessed by the Pope, any option in that car is going to break. Might break in 6 months might break in 12 years but it is gonna break. About the only options I care about are radio with mp3 player and air conditioning. Otherwise nope, nada. In addition I don't think people think Toyota can do no wrong. Everybody makes flops. Some more recently than others and some more extreme than others and some more often than others. They are just darned happy not to have unexpected repair costs. If Toyota burns you, you won't be back and there are lots of folks like that. I on the other hand have had a great experience with my Trecel. It runs like a champ. Never left me stranded in 12 years. Yeah the engine has a defect that causes it to burn oil, but still it didn't do that till 120,000 miles (not a young car and just how long a cheap car is supposed to last?). About the only issues I am getting are now. Very unlike the two fords before it. In addition people like having the option of being able to keep the car for 200,000 miles even if they don't do so. Nothing ticks people off more than having to do an unexpected repair while still paying for the car (ouch!). GM has improved its reliability, but as I want something small (not the domestic's forte) and Toyota did a reasonably good job with my aunt's camery, my uncles corolla, my mom's Camry and latter Avalon and my own trecel. I will look at the Yaris first and then other car makers. It is very hard to convince a satisfied customer to swicth and 3000 bucks isn't a lot of cash when you are talking about a car that you plan to keep 5+ years. Trust me my mom probably spent more than that much repair the two dometics before the Toyotas. The reason why Toyota gains market share is because they tick fewer people off than GM(perhaps having fewer options to break helps. Less reason to have to go back to the dealer). And, they offer compeling product that the dometics don’t seem to have(like the puris). I am sorry, but if people are willing to spend 3,000 more dollars for a Toyota, then perhaps GM has got it’s pricing wrong. If you want hp Toyota is not for you, but if you want something small reliable, fuel efficient then you might want to check them out. |
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Replying to: louiswei (Jan 18, 2007 6:24 pm)
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Replying to: british_rover (Jan 18, 2007 6:21 pm) Sappiness can be positive...some of MBs heritage ads have been very sentimental...but are really some of the classiest car commercials ever.
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Replying to: fintail (Jan 18, 2007 6:31 pm)
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Replying to: lemonhater (Jan 18, 2007 6:26 pm) Toyota recalls 533,000 Trucks |
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