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What Keeps You Loyal To A Brand?
628 messages, Last post on Mar 13, 2013 at 9:32 AM
You are in the Automotive News & Views Forum.What is this discussion about? Car Buying
#626 of 628 Re: Brands like Buick see big gains [steve_] by ateixeira
Mar 12, 2013 (4:48 pm)
Replying to: steve_ (Mar 12, 2013 3:51 pm)
Haven't looked, but supply > demand means the consumer gets a deal.
#627 of 628 Re: Automotive monogamy isn't what it used to be [steve_] by karhill1
Mar 13, 2013 (5:22 am)
Replying to: steve_ (Jan 22, 2013 9:00 pm)
I find the loyalty discounts at odds with a manufacturer working to attract new customers. If, for example, I visit a Mazda dealer and they tell me I will have to pay $1,000 more than the person in the next booth simply because I am not a repeat customer there is no way I am buying a Mazda. That actually happened a couple of years ago. As the dealer would not budge, I left and bought a Honda and have since bought three more Hondas. I suppose I could have found a Mazda dealer who would have taken care of me but Mazda had its best chance to win me as a customer and they did not.
- ateixeira (Mar 13, 2013 9:32 am)
Replies to this message:
#628 of 628 Re: Automotive monogamy isn't what it used to be [karhill1] by ateixeira
Mar 13, 2013 (9:32 am)
Replying to: karhill1 (Mar 13, 2013 5:22 am)
Alternately, some offer conquest rebates and that makes you want to be disloyal.
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