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What Keeps You Loyal To A Brand?

628 messages,  Last post on Mar 13, 2013 at 9:32 AM

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Messages Page 63 of 63

#620 of 628 Re: Brands like Buick see big gains [steve_] by fintail

Mar 12, 2013 (11:04 am)

Replying to: steve_ (Mar 12, 2013 7:31 am)
I wonder if conquest offers help, too - not to mention so many brands offering subsidized leases.

#621 of 628 Re: Brands like Buick see big gains [fintail] by steve_ HOST

Mar 12, 2013 (12:15 pm)

Replying to: fintail (Mar 12, 2013 11:04 am)
Dunno, but my guess is that the great lease deals do more than the hood money (seems like that's rarely more than $500).

#622 of 628 Re: Brands like Buick see big gains [steve_] by michaell

Mar 12, 2013 (12:21 pm)

Replying to: steve_ (Mar 12, 2013 12:15 pm)
Dunno, but my guess is that the great lease deals do more than the hood money (seems like that's rarely more than $500).
 
Yesterday, I received an email from the dealer where we bought my wife's Mazda CX-7 a couple years ago.
 
$500 rebate and $1000 in "customer loyalty" cash on a purchase of a Mazda 3. That's in addition to 0% financing for 60 months.

#623 of 628 Re: Brands like Buick see big gains [michaell] by steve_ HOST

Mar 12, 2013 (12:28 pm)

Replying to: michaell (Mar 12, 2013 12:21 pm)
$1,000 starts to get my attention. And they say it's cheaper to retain a customer than "conquest" one.

#624 of 628 Re: Brands like Buick see big gains [steve_] by ateixeira

Mar 12, 2013 (1:55 pm)

Replying to: steve_ (Mar 12, 2013 12:28 pm)
Mazda3 SkyActiv price quotes I got were hard to believe. They definitely pushed the best deals.

#625 of 628 Re: Brands like Buick see big gains [ateixeira] by steve_ HOST

Mar 12, 2013 (3:51 pm)

Replying to: ateixeira (Mar 12, 2013 1:55 pm)
US sales are down for Mazda overall, right?

#626 of 628 Re: Brands like Buick see big gains [steve_] by ateixeira

Mar 12, 2013 (4:48 pm)

Replying to: steve_ (Mar 12, 2013 3:51 pm)
Haven't looked, but supply > demand means the consumer gets a deal.

#627 of 628 Re: Automotive monogamy isn't what it used to be [steve_] by karhill1

Mar 13, 2013 (5:22 am)

Replying to: steve_ (Jan 22, 2013 9:00 pm)
I find the loyalty discounts at odds with a manufacturer working to attract new customers. If, for example, I visit a Mazda dealer and they tell me I will have to pay $1,000 more than the person in the next booth simply because I am not a repeat customer there is no way I am buying a Mazda.
 
That actually happened a couple of years ago. As the dealer would not budge, I left and bought a Honda and have since bought three more Hondas. I suppose I could have found a Mazda dealer who would have taken care of me but Mazda had its best chance to win me as a customer and they did not.

#628 of 628 Re: Automotive monogamy isn't what it used to be [karhill1] by ateixeira

Mar 13, 2013 (9:32 am)

Replying to: karhill1 (Mar 13, 2013 5:22 am)
Alternately, some offer conquest rebates and that makes you want to be disloyal.

Messages Page 63 of 63

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