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What Keeps You Loyal To A Brand?

628 messages,  Last post on Mar 13, 2013 at 9:32 AM

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What is this discussion about? Car Buying

Messages Page 63 of 64

#614 of 628 Re: why be loyal? [berri] by ateixeira

Nov 19, 2012 (9:33 am)

Replying to: berri (Nov 17, 2012 9:26 am)
ended up with a Toyota Sienna rental last week and you know what, I have to admit I liked it
 
Ours has 56k miles and it's been a work horse. Pile in 8 folks and you still have room for some bags. Smooth and quiet ride is great for covering the miles, too.
 
Steering has less feedback than a Wii-mote but the kids don't get car sick like they do in rental E series vans with live axles.
 
The power/efficiency balance is remarkable for something its size. It somehow manages to be both quick and fuel efficient.
 
For most families, a much better choice than a big hulking SUV.

#615 of 628 Automotive monogamy isn't what it used to be by steve_ HOST

Jan 22, 2013 (9:00 pm)

"Reasons for staying loyal can vary. For buyers across the vehicle and price spectrum, the top attributes that inspire a purchase include fuel economy, reliability and pricing, according to consumer research firm J.D. Power and Associates. In the luxury segment, though, the top three criteria include performance, quality of workmanship and exterior styling.
 
For car makers, it costs far less to sell to a satisfied repeat customer than it does to win one away from a rival brand.
 
The most basic weapons in the automotive loyalty wars are the cash "loyalty" discounts that car makers offer at various times."
 
How Auto Makers Keep You Coming Back (Wall St. Journal)

#616 of 628 Re: Automotive monogamy isn't what it used to be [steve_] by ateixeira

Jan 23, 2013 (9:47 am)

Replying to: steve_ (Jan 22, 2013 9:00 pm)
Mazda is offering loyalty cash that makes the cost of a Mazda3 SkyActiv very, very tempting for me.
 
Bargain hunters, Mr. Dominique says, should look to brands that have high resale values—an indicator of good quality and attractive design—but haven't yet built a strong loyalty base. Makes in that category include Hyundai, Audi, Kia, Volkswagen and Mazda
 
That news doesn't hurt, either. Funny thing is the Golf TDI and Elantra GT with that cool panoramic moonroof would also be on my short list. Those plus the Focus hatch.

#617 of 628 Re: Automotive monogamy isn't what it used to be [steve_] by lemko

Jan 23, 2013 (12:34 pm)

Replying to: steve_ (Jan 22, 2013 9:00 pm)
24 Happy Years with my 1989 Cadillac Brougham keeps me loyal to Cadillac!

#618 of 628 Brands like Buick see big gains by steve_ HOST

Mar 12, 2013 (7:31 am)

"Vehicle quality has improved significantly across the board, so that's another thing. … People in some instances are more open to migrating to a brand they may have not considered before because quality has improved, and as new models have launched, portfolios have expanded."
 
Auto buyers trading in loyalty for lure of new models (Detroit News)

#619 of 628 Re: Brands like Buick see big gains [steve_] by ateixeira

Mar 12, 2013 (8:37 am)

Replying to: steve_ (Mar 12, 2013 7:31 am)
Classic case of "build it and they will come".

#620 of 628 Re: Brands like Buick see big gains [steve_] by fintail

Mar 12, 2013 (11:04 am)

Replying to: steve_ (Mar 12, 2013 7:31 am)
I wonder if conquest offers help, too - not to mention so many brands offering subsidized leases.

#621 of 628 Re: Brands like Buick see big gains [fintail] by steve_ HOST

Mar 12, 2013 (12:15 pm)

Replying to: fintail (Mar 12, 2013 11:04 am)
Dunno, but my guess is that the great lease deals do more than the hood money (seems like that's rarely more than $500).

#622 of 628 Re: Brands like Buick see big gains [steve_] by michaell

Mar 12, 2013 (12:21 pm)

Replying to: steve_ (Mar 12, 2013 12:15 pm)
Dunno, but my guess is that the great lease deals do more than the hood money (seems like that's rarely more than $500).
 
Yesterday, I received an email from the dealer where we bought my wife's Mazda CX-7 a couple years ago.
 
$500 rebate and $1000 in "customer loyalty" cash on a purchase of a Mazda 3. That's in addition to 0% financing for 60 months.

#623 of 628 Re: Brands like Buick see big gains [michaell] by steve_ HOST

Mar 12, 2013 (12:28 pm)

Replying to: michaell (Mar 12, 2013 12:21 pm)
$1,000 starts to get my attention. And they say it's cheaper to retain a customer than "conquest" one.

Messages Page 63 of 64

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