Ask the Car People.SM


What Keeps You Loyal To A Brand?

628 messages,  Last post on Mar 13, 2013 at 9:32 AM

You are in the Automotive News & Views Forum.

What is this discussion about? Car Buying

Messages Page 62 of 63

#608 of 628 Re: why be loyal? [steve_] by berri

Nov 17, 2012 (9:26 am)

Replying to: steve_ (Nov 16, 2012 1:13 pm)
We're getting old buddy! I actually ended up with a Toyota Sienna rental last week and you know what, I have to admit I liked it. Very quiet and comfortable and it didn't drive all that badly in the mountains either.

#609 of 628 Re: brand fickle [steve_] by berri

Nov 17, 2012 (9:28 am)

Replying to: steve_ (Nov 17, 2012 8:00 am)
I wonder if the long product life and frequently somewhat generic styling are leading to the lack of brand loyalty? Many of the parts are from the same vendors and there just isn't all that much excitement in the business any more.

#610 of 628 Re: why be loyal? [steve_] by fintail

Nov 17, 2012 (9:30 am)

Replying to: steve_ (Nov 16, 2012 1:13 pm)
Go ahead and fold down into a Freeze/Breeze for awhile and see how it feels. I bet the ride is less than plush, too.
 
Most car buyers aren't car enthusiasts, so of course loyalty is not a common thing. Just as people aren't loyal to toaster or microwave brands.

#611 of 628 Re: why be loyal? [fintail] by berri

Nov 17, 2012 (11:41 am)

Replying to: fintail (Nov 17, 2012 9:30 am)
The "A" word - Appliance!

#612 of 628 Re: why be loyal? [berri] by steve_ HOST

Nov 17, 2012 (3:46 pm)

Replying to: berri (Nov 17, 2012 11:41 am)
You guys are onto an interesting variation; the loyalty here is to wagons and minivans. Not excited about sedans nor SUVs. I use our toaster oven about 20 to 1 over the toaster.

#613 of 628 Re: why be loyal? [steve_] by bpizzuti

Nov 17, 2012 (4:13 pm)

Replying to: steve_ (Nov 17, 2012 3:46 pm)
Sedans are common as dirt, as are SUVs. Wagons, hatches, minivans, not everyone does those.

#614 of 628 Re: why be loyal? [berri] by ateixeira

Nov 19, 2012 (9:33 am)

Replying to: berri (Nov 17, 2012 9:26 am)
ended up with a Toyota Sienna rental last week and you know what, I have to admit I liked it
 
Ours has 56k miles and it's been a work horse. Pile in 8 folks and you still have room for some bags. Smooth and quiet ride is great for covering the miles, too.
 
Steering has less feedback than a Wii-mote but the kids don't get car sick like they do in rental E series vans with live axles.
 
The power/efficiency balance is remarkable for something its size. It somehow manages to be both quick and fuel efficient.
 
For most families, a much better choice than a big hulking SUV.

#615 of 628 Automotive monogamy isn't what it used to be by steve_ HOST

Jan 22, 2013 (9:00 pm)

"Reasons for staying loyal can vary. For buyers across the vehicle and price spectrum, the top attributes that inspire a purchase include fuel economy, reliability and pricing, according to consumer research firm J.D. Power and Associates. In the luxury segment, though, the top three criteria include performance, quality of workmanship and exterior styling.
 
For car makers, it costs far less to sell to a satisfied repeat customer than it does to win one away from a rival brand.
 
The most basic weapons in the automotive loyalty wars are the cash "loyalty" discounts that car makers offer at various times."
 
How Auto Makers Keep You Coming Back (Wall St. Journal)

#616 of 628 Re: Automotive monogamy isn't what it used to be [steve_] by ateixeira

Jan 23, 2013 (9:47 am)

Replying to: steve_ (Jan 22, 2013 9:00 pm)
Mazda is offering loyalty cash that makes the cost of a Mazda3 SkyActiv very, very tempting for me.
 
Bargain hunters, Mr. Dominique says, should look to brands that have high resale values—an indicator of good quality and attractive design—but haven't yet built a strong loyalty base. Makes in that category include Hyundai, Audi, Kia, Volkswagen and Mazda
 
That news doesn't hurt, either. Funny thing is the Golf TDI and Elantra GT with that cool panoramic moonroof would also be on my short list. Those plus the Focus hatch.

#617 of 628 Re: Automotive monogamy isn't what it used to be [steve_] by lemko

Jan 23, 2013 (12:34 pm)

Replying to: steve_ (Jan 22, 2013 9:00 pm)
24 Happy Years with my 1989 Cadillac Brougham keeps me loyal to Cadillac!

Messages Page 62 of 63

To POST a message, please Sign In.

Advertisement

Browse by Category

Browse by Vehicle
   View All Vehicles

Browse by Board
Browse by Topic
View All Topics

Edmunds Community

Advertisement