Last post on Mar 13, 2013 at 9:32 AM
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#606 of 628 Re: For some reason... [ateixeira]
Nov 16, 2012 (3:38 pm)
I agree on the original xB.
For some reason I hated the Cube when it came out but it really grew on me. I could dig one.
#607 of 628 brand fickle
by steve_ HOST
Nov 17, 2012 (8:00 am)
"Automakers devote billions of dollars to retain current customers and attract new ones. Ideally they want first-time buyers to pick their entry-level vehicles and grow up with the brand, buying ever-bigger and more expensive models over the years. The assumption is it is less costly to retain a loyal customer than convince a buyer to switch to a new automaker, but a growing body of research shows brand loyalty has eroded over the years."
Survey: American car buyers aren't loyal to brands (Detroit Free Press)
#608 of 628 Re: why be loyal? [steve_]
Nov 17, 2012 (9:26 am)
We're getting old buddy! I actually ended up with a Toyota Sienna rental last week and you know what, I have to admit I liked it. Very quiet and comfortable and it didn't drive all that badly in the mountains either.
#609 of 628 Re: brand fickle [steve_]
Nov 17, 2012 (9:28 am)
I wonder if the long product life and frequently somewhat generic styling are leading to the lack of brand loyalty? Many of the parts are from the same vendors and there just isn't all that much excitement in the business any more.
#610 of 628 Re: why be loyal? [steve_]
Nov 17, 2012 (9:30 am)
Go ahead and fold down into a Freeze/Breeze for awhile and see how it feels. I bet the ride is less than plush, too.
Most car buyers aren't car enthusiasts, so of course loyalty is not a common thing. Just as people aren't loyal to toaster or microwave brands.
#611 of 628 Re: why be loyal? [fintail]
Nov 17, 2012 (11:41 am)
The "A" word - Appliance!
#612 of 628 Re: why be loyal? [berri]
by steve_ HOST
Nov 17, 2012 (3:46 pm)
You guys are onto an interesting variation; the loyalty here is to wagons and minivans. Not excited about sedans nor SUVs. I use our toaster oven about 20 to 1 over the toaster.
#613 of 628 Re: why be loyal? [steve_]
Nov 17, 2012 (4:13 pm)
Sedans are common as dirt, as are SUVs. Wagons, hatches, minivans, not everyone does those.
#614 of 628 Re: why be loyal? [berri]
Nov 19, 2012 (9:33 am)
ended up with a Toyota Sienna rental last week and you know what, I have to admit I liked it
Ours has 56k miles and it's been a work horse. Pile in 8 folks and you still have room for some bags. Smooth and quiet ride is great for covering the miles, too.
Steering has less feedback than a Wii-mote but the kids don't get car sick like they do in rental E series vans with live axles.
The power/efficiency balance is remarkable for something its size. It somehow manages to be both quick and fuel efficient.
For most families, a much better choice than a big hulking SUV.
#615 of 628 Automotive monogamy isn't what it used to be
by steve_ HOST
Jan 22, 2013 (9:00 pm)
"Reasons for staying loyal can vary. For buyers across the vehicle and price spectrum, the top attributes that inspire a purchase include fuel economy, reliability and pricing, according to consumer research firm J.D. Power and Associates. In the luxury segment, though, the top three criteria include performance, quality of workmanship and exterior styling.
For car makers, it costs far less to sell to a satisfied repeat customer than it does to win one away from a rival brand.
The most basic weapons in the automotive loyalty wars are the cash "loyalty" discounts that car makers offer at various times."
How Auto Makers Keep You Coming Back (Wall St. Journal)