Ask the Car People.SM


What Keeps You Loyal To A Brand?

628 messages,  Last post on Mar 13, 2013 at 9:32 AM

You are in the Automotive News & Views Forum.

What is this discussion about? Car Buying

Messages Page 61 of 63

#598 of 628 Re: why be loyal? [fintail] by steve_ HOST

Nov 16, 2012 (9:03 am)

Replying to: fintail (Nov 16, 2012 8:38 am)
Funny, because I think Subaru lost its way a bit with the bigger, SUVier wagons. Still like the Forester a lot though. Could easily live with an xD too though.

#599 of 628 Re: why be loyal? [steve_] by fintail

Nov 16, 2012 (9:10 am)

Replying to: steve_ (Nov 16, 2012 9:03 am)
Luckily, Subaru still has the Impreza, with genuinely sporty versions. All Scion has for sport is the tC, which is a sports coupe for someone too boring or timid to pursue anything actually interesting or fun.
 
I do like how Scion was aimed at young buyers, but was embraced by the active boomer crowd. Says something about the fun to drive factor, maybe.

#600 of 628 Re: why be loyal? [fintail] by steve_ HOST

Nov 16, 2012 (10:15 am)

Replying to: fintail (Nov 16, 2012 9:10 am)
Either that or us oldsters have seen it all and want something that's practical (hatches and wagons) and don't need to be seen driving a tuner.

#601 of 628 Re: why be loyal? [steve_] by fintail

Nov 16, 2012 (12:25 pm)

Replying to: steve_ (Nov 16, 2012 10:15 am)
Scion does have practicality. Cars that would have been Tercel and Corolla variants before marketing became king.
 
Or maybe the arthritis/aching joints make the low entry of tuned cars hard, and the encroaching senility makes remembering the shift patterns troublesome

#602 of 628 Re: why be loyal? [fintail] by steve_ HOST

Nov 16, 2012 (1:13 pm)

Replying to: fintail (Nov 16, 2012 12:25 pm)
Funny, but I can do child pose all day long but I'd much rather ease into my minivan than fold down into my Outback.

#603 of 628 Re: why be loyal? [steve_] by ateixeira

Nov 16, 2012 (1:56 pm)

Replying to: steve_ (Nov 16, 2012 1:13 pm)
I see Scion as a way for Toyota to hedge their bets. They put all the risky designs in that division, perhaps not to alienate Toyota customers and what they expect from that badge.
 
FR-S owners are mostly stepping in to that dealership for the first time since the Supra and MR2.

#604 of 628 For some reason... by iluvmysephia1

Nov 16, 2012 (2:05 pm)

I would've parted dollars for both a Scion tC or a Scion xA. But no dollars would leave my wallet for a Scion xB. Having said that, I can sort of see the designer's vision on the Nissan Cube, though.

#605 of 628 Re: For some reason... [iluvmysephia1] by ateixeira

Nov 16, 2012 (2:15 pm)

Replying to: iluvmysephia1 (Nov 16, 2012 2:05 pm)
I really liked the original xB.
 
The new one got heavy, inefficient, and added massive blind spots. Plus it lost all its character.
 
The 2nd gen tC also went down hill.
 
FR-S is the only car they have now I'd even bother to test drive.

#606 of 628 Re: For some reason... [ateixeira] by fezo

Nov 16, 2012 (3:38 pm)

Replying to: ateixeira (Nov 16, 2012 2:15 pm)
I agree on the original xB.
 
For some reason I hated the Cube when it came out but it really grew on me. I could dig one.

#607 of 628 brand fickle by steve_ HOST

Nov 17, 2012 (8:00 am)

"Automakers devote billions of dollars to retain current customers and attract new ones. Ideally they want first-time buyers to pick their entry-level vehicles and grow up with the brand, buying ever-bigger and more expensive models over the years. The assumption is it is less costly to retain a loyal customer than convince a buyer to switch to a new automaker, but a growing body of research shows brand loyalty has eroded over the years."
 
Survey: American car buyers aren't loyal to brands (Detroit Free Press)

Messages Page 61 of 63

To POST a message, please Sign In.

Advertisement

Browse by Category

Browse by Vehicle
   View All Vehicles

Browse by Board
Browse by Topic
View All Topics

Edmunds Community

Advertisement