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#588 of 628 Emotion is the reason!
Sep 01, 2011 (10:28 pm)
Only thing that keeps people loyal to a brand is emotion... Which is bad for business I really could care less about the brand of car as long as im getting a reliable car that looks good. People get way to emotionally attached and the car companies love it im sure. If I could just tell those emotionally attached people one thing it would be the car companies don't care about you all they want is whats in your wallet! = )
Oct 28, 2011 (8:21 am)
"Just because Pontiac customers can't buy a G8 anymore doesnít mean they're leaving the GM umbrella. Nearly 40 percent of Pontiac owners who traded in for a new car in 2011 opted for another GM vehicle."
Pontiac Owners Remain Loyal to GM, Edmunds.com Study Says (Inside Line)
#590 of 628 Re: Choosing the bowtie [steve_]
Oct 28, 2011 (8:57 am)
They did well compared to other GM brands, sure, but Honda and Ford retain 62% loyalty, per JD Power, so I still wouldn't call that good overall.
GM loses fewer Pontiac customers compared to other brands, that's how I'd say it. The majority still bail.
#591 of 628 Re: Choosing the bowtie [steve_]
Oct 28, 2011 (10:01 am)
Nearly 40 percent of Pontiac owners who traded in for a new car in 2011 opted for another GM vehicle."
That's because Hertz, Avis, et al buy Malibus and Impalas now, instead of Grand Prixes, Bonnevilles, G6'es, and G5's.
#592 of 628 Re: Choosing the bowtie [andre1969]
Oct 28, 2011 (10:03 am)
The study actually said GM.
So the rental agencies must be buying Chrysler 200s and Fusions.
Nov 03, 2011 (6:52 pm)
"But one thing that has been highlighted by all of Chevroletís new-product successes is the glaring reality that General Motors hasnít been able to develop a modern brand presence for Chevy to match its vehicles. In his 18 months as GMís chief marketing officer, Joel Ewanick has been trying gamely to shape a historically iconic American brand into an even more effective modern marquee in North America that also, for the first time, would resonate as a global brand as well."
Chevrolet Hoping Brand Catches Up With Products (AutoObserver)
Nov 15, 2012 (12:12 pm)
"Send in the clones. The virtually identical 2013 Scion FR-S and Subaru BRZ make a mockery of the idea that a brand's identity matters.
The BRZ and FR-S take badge engineering -- the notion that you can put two brand logos on a single vehicle and convince people they're unique and different -- to depths not seen since General Motors decimated the value of its Pontiac brand with identi-cars like the Pontiac G5, which was a barely disguised Chevrolet Cobalt."
Scion FR-S, Subaru BRZ are almost identical (Detroit Free Press)
#595 of 628 Re: why be loyal? [steve_]
Nov 16, 2012 (7:04 am)
Some brands have more equity to a potential buyer than others, even if they aren't technically "loyal". In my case, the Subaru brand is a lot more appealing than Scion.
#596 of 628 Re: why be loyal? [fintail]
by Stever@Edmunds HOST
Nov 16, 2012 (7:26 am)
It's a bit easier for me to get to a Scion dealer but there's not a huge difference. Limited experience but the Scion dealer in Boise seemed much less slimy than the Subaru dealer when I went for quotes. New building too.
#597 of 628 Re: why be loyal? [steve_]
Nov 16, 2012 (7:38 am)
I just don't like the marketing-driven existence of Scion, nor the rest of their lineup, which previously has been plain old beige with a dash of faux-hip. At least Subaru has been something different, and has some history of a few cars for enthusiasts.