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Jul 18, 2011 (11:39 am)
"Kelly says Korean car maker Hyundai took over the top spot on its brand-loyalty list for the second quarter, moving ahead of Honda and Toyota, two mainstays at the top of the list.
The change could indicate Hyundai is finally leaving behind the upstart status it has been unable to completely shake since arriving in the U.S. in the mid-1980s."
Hyundai Tops Toyota, Honda in Loyalty Study (Wall St. Journal)
The "loyalty" may just be a reflection of gas prices:
Hyundai MPG Focus Nets U.S. Sales Boost (AutoObserver)
"Hyundai said last week that it's selling more U.S. vehicles that get at least 40 miles per gallon highway than the rest of the auto industry combined, indicating that the South Korean automaker is using its emphasis on fuel economy to overcome past questions of reliability and close the gap with better known imports such as Toyota and Honda."
And the earthquake and recalls before that haven't helped Japanese automakers.
"It remains to be seen if Toyota’s brand has fully shaken the safety-recall catastrophe of 2010. Significant new products will remain spare except for Camry. Even the newly expanded Prius lineup, starved out of production by parts shortages for most of the second quarter, may find a less-than-fevered reception among American consumers as gas prices level off. Honda still must find ways to regenerate enthusiasm for its brand in a market where many rivals now equal its quality and functionality. Nissan has fared best of the three in recovering from the disaster and was able to report an 11-percent increase in June sales while its two big rivals declined."
12 Factors To Watch In Industry's Second Half
#587 of 628 Re: dusting off a topic [steve_]
Jul 18, 2011 (11:37 am)
Sign of the times, perhaps, but let's remember the Japanese brands had a serious handicap on the supply side for all cars from the quake-affected island.
#588 of 628 Emotion is the reason!
Sep 01, 2011 (10:28 pm)
Only thing that keeps people loyal to a brand is emotion... Which is bad for business I really could care less about the brand of car as long as im getting a reliable car that looks good. People get way to emotionally attached and the car companies love it im sure. If I could just tell those emotionally attached people one thing it would be the car companies don't care about you all they want is whats in your wallet! = )
Oct 28, 2011 (8:21 am)
"Just because Pontiac customers can't buy a G8 anymore doesn’t mean they're leaving the GM umbrella. Nearly 40 percent of Pontiac owners who traded in for a new car in 2011 opted for another GM vehicle."
Pontiac Owners Remain Loyal to GM, Edmunds.com Study Says (Inside Line)
#590 of 628 Re: Choosing the bowtie [steve_]
Oct 28, 2011 (8:57 am)
They did well compared to other GM brands, sure, but Honda and Ford retain 62% loyalty, per JD Power, so I still wouldn't call that good overall.
GM loses fewer Pontiac customers compared to other brands, that's how I'd say it. The majority still bail.
#591 of 628 Re: Choosing the bowtie [steve_]
Oct 28, 2011 (10:01 am)
Nearly 40 percent of Pontiac owners who traded in for a new car in 2011 opted for another GM vehicle."
That's because Hertz, Avis, et al buy Malibus and Impalas now, instead of Grand Prixes, Bonnevilles, G6'es, and G5's.
#592 of 628 Re: Choosing the bowtie [andre1969]
Oct 28, 2011 (10:03 am)
The study actually said GM.
So the rental agencies must be buying Chrysler 200s and Fusions.
Nov 03, 2011 (6:52 pm)
"But one thing that has been highlighted by all of Chevrolet’s new-product successes is the glaring reality that General Motors hasn’t been able to develop a modern brand presence for Chevy to match its vehicles. In his 18 months as GM’s chief marketing officer, Joel Ewanick has been trying gamely to shape a historically iconic American brand into an even more effective modern marquee in North America that also, for the first time, would resonate as a global brand as well."
Chevrolet Hoping Brand Catches Up With Products (AutoObserver)
Nov 15, 2012 (12:12 pm)
"Send in the clones. The virtually identical 2013 Scion FR-S and Subaru BRZ make a mockery of the idea that a brand's identity matters.
The BRZ and FR-S take badge engineering -- the notion that you can put two brand logos on a single vehicle and convince people they're unique and different -- to depths not seen since General Motors decimated the value of its Pontiac brand with identi-cars like the Pontiac G5, which was a barely disguised Chevrolet Cobalt."
Scion FR-S, Subaru BRZ are almost identical (Detroit Free Press)