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#1 of 628 What Keeps You Loyal To A Brand?
by PFFlyer@Edmunds HOST
Oct 13, 2006 (7:27 am)
Not arguing brand vs brand here, but just the types of things that make you keep buying the same brand and not switching. (If that's what you do)
We've been buying Datsun/Nissan since 1979, mainly because the cars haven't done anything to us to make us look hard elsewhere. I suppose that falls under reliability.
Maybe it's more along the lines of direction of styling or some other factors.
What keeps you brand loyal?
Oct 13, 2006 (7:34 am)
Based on brands I have owned in the past:
- Brands that tune more towards light and nimble (Honda/Acura, Mazda) or solid, hefty and built like tanks (MB)
- Offering a range of manual gearboxes
- Proven, high resale values (Honda/Acura, Benz)
- Past positive ownership
I'll look past the lack of incentives and higher MSRP if all of the criteria above are met.
#3 of 628 Re: What Keeps You Loyal To A Brand? [pf_flyer]
Oct 13, 2006 (7:39 am)
I was going to post the holy grail of posts on that other discussion, one that would change the world for the better, one that would have had people discussing it for eons. but since you closed it down so quickly I guess I won't.
Anyway, I have never been much of a "brand loyalty" type person. I buy what I like if the price is right. All all the new car purchases I have had I never bought two of the same make. With the exception of one car that I replaced with the same model after someone made a left turn in front of me when I only had the car less than two years. Other than that I have brand hopped.
That being said I currently have a 2000 Elantra as a daily drive. I have had the best experience with it and I do like what Hyundais been doing since then, that may keep me in their fold for the next car. But hopefully my next car purchase won't be for another 3+ years so who knows what will happen by then.
Oct 13, 2006 (7:43 am)
And a solid safety record, as I experienced first hand a couple of years ago when I got rear ended on the highway in our Acura MDX. Guy in a Taurus hit us at full speed (probably 60mph), actually pushed our SUV off the road from the impact. The fact that we walked away without so much as a bruise sold us on safety being a top priority. Honda's solid reputation for safety and the industry first safety ratings on the window stickers really means something to us.
Oct 13, 2006 (7:47 am)
Exterior and interior quality, styling, safety, subjective driving feel, low frequency of breakdown (not maintenance, which I have conditioned myself to deal with).
Of course, I don't know how much brand loyalty means when one doesn't see the point of buying brand new to begin with.
Oct 13, 2006 (8:05 am)
we closed down several popular threads so we could open up a thread about brand loyalty that every survey says is almost extinct in the year 2006?
Uh huh, OK....
#7 of 628 Re: . [fintail]
Oct 13, 2006 (8:07 am)
i think you can be brand loyal and never buy a new car. Means the same thing, in my book.
As far as my loyalty ... I don't think I have any. Up until recently, when I leased my Accord, I had never owned 2 vehicles from the same brand. (unless you count the 2 cherokees that were never more than parts cars and never driven on the road.)
As snake said, I look for the best car at the best price at the time. I also like trying different things, so 2 from the same brand would probably have to be very different.
I'd LIKE to own another volvo, but the horrible resale value has kept me away from new ones. Maybe I'll have another used one someday.
What I look for is I think a combination of things that have been posted here already ... good reliability, good fun, good power, manual transmission, good value, and a good bit of luxury/technology. Good gas mileage is becoming more and more important to me, too.
#8 of 628 Re: What Keeps You Loyal To A Brand? [pf_flyer]
Oct 13, 2006 (8:09 am)
Really not much of anything. For me every new car purchase starts off from scratch by identifying my wants/needs and going on from there. Companies change over time as do I. Right now there are brands I don't consider at all either because of poor personal experience or road test info from the car mags. Times change. 30 years ago I wouldn't have taken an Audi for free. I have an A4 now that has been very nice. Most likely I will look elsewhere in a few months when I send it packing. Really good cars I just keep for a long time
#9 of 628 Brand Loyalty
Oct 13, 2006 (8:25 am)
It's easier to define why people leave. A bad ownership experience, which could be due to a lack of reliability, poor service, poor resale values, or poor longevity.
I've had a bad experience with Ford (and Ford Credit), and so did my father, so I doubt I'll be back.
Mazdas have been mixed for us. Our 626 was problematic but my Miata is perfect.
Our Subarus have been great, so now there are 5 in my family. It sure helps when you see a pattern of reliable cars in the family. It would probably put Subaru at the top of the list, though any vehicles we shop would still have to meet other criteria.
#10 of 628 Several Things...
Oct 13, 2006 (8:27 am)
...keep me loyal to a brand. First of all, if I've had a good track record with a certain make, I'll stick with it such as Buick. My first two cars were Buicks - a 1968 Special Deluxe and a 1979 Park Avenue. Both were excellent cars. I currently own a 1988 Park Avenue and my girlfriend has a 2005 LaCrosse. Both are excellent, attractive, reliable cars that deliver phenomenal fuel economy and in comfort.
Styling also has a lot to do with it. I have always loved the look of Cadillacs. As far as I'm concerned, Cadillacs have always had the best styling of any car in the past or present. I have always desired to own a Cadillac since I was very young and have been fortunate to achieve that goal. Turns out, it wasn't in vain as Cadillac delivers on that promise. I am currently on my 4th Cadillac and am looking forward to a 5th.