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Automotive News & Views Will Mercury soon be joining Plymouth and Oldsmobile?
267 messages, Last post on Aug 30, 2008 at 8:18 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: gregg_vw (Dec 02, 2006 4:10 pm) It is a stretch to say though that Montegos sales have collapsed. You can say the same about 500. It has nothing to do with Mercury as a marque. Just compare (from Autosite.com): Make Model YTD 2006 YTD 2005 Ford Five Hundred 62,028 75,146 Mercury Montego 16,244 18,438 YTD 2006 Montego sales make 25% of Ford 500 – slightly more that in 2005 and proportion is the same for Fusion and Milan or Sable and Taurus. Mercury does exactly what was intended – adds 25% more sales to Fords bottom line. People who would never consider buying Ford may still opt for Mercury. Making Mercury more unique will do exactly what you all suggest to avoid - squandering resources on not so important projects. Unique Mercurys never sold well btw.
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Replying to: savetheland (Dec 04, 2006 12:18 am) But then Ford sells more Mustang coupes (not the most practical or popular body style) than they do Fusions. And you and I can disagree about unique Mercurys. I am not old enough to have partaken of the early 50's lead sled Mercurys, but they did not share any body part with the Fords of the era. Later, they began sharing bodies, but at least Mercurys had longer wheelbases, often different rooflines, many different body panels, and better interiors. And they sold far better than they do now. There is no reason that Mercury could not be re-made into having a relationship to Ford as Chrysler does to Dodge, or Pontiac does to Chevy (or Hyundai to Kia for that matter). If GM, which was in big financial trouble, can differentiate their shared platform cars among divisions, I think Ford could also attract a unique crowd to Mercury if the product was there. If they cannot think larger than two tone interiors and a waterfall grill, Mercury will always be 25% of Ford or less. It is lack of will and lack of imagination that Mercury has been relegated these past few years to less than also run status. |
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Ford doesn't know how to manage a brand if it cam ewith instructions. Instead of wasting time buying import crap like Volva's and Mazda's they should have built Mercury up to be the import killer it should have been. Instead, they drag it down to where a Chevy Aveo is a more solid car than some glorified Ford POS. Mecury is an easy slaughter for the American Revolution... Right behind Toyota. 
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Replying to: gmrules1 (Jan 07, 2007 8:08 pm) Rocky
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Replying to: rockylee (Jan 07, 2007 8:10 pm) Take care and good night. Catch you tomorrow. 
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Replying to: gmrules1 (Jan 07, 2007 8:13 pm) Rocky |
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Replying to: gregg_vw (Dec 02, 2006 4:10 pm) Which class it is exactly that Mitsu is at the head of, gregg? Because where I live, Mitsu doesn't exist anymore...can't give 'em away.
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Replying to: nvbanker (Jan 11, 2007 1:45 pm)
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Replying to: gregg_vw (Jan 25, 2007 10:10 am)
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Replying to: nvbanker (Jan 28, 2007 8:40 am) Something I've wondered...did the Evo Lancers have any halo effect for the regular Lancer Sedans? I don't expect to see a lot of Evos, but I'm a little surprised at how few "regular" Lancers I see. Maybe it's just my area, but...
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