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Will Mercury soon be joining Plymouth and Oldsmobile? - READ ONLY

308 messages,  Last post on Feb 26, 2011 at 6:29 AM

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What is this discussion about? Mercury Milan, Mercury Montego, Mercury Mariner Hybrid

Messages Page 28 of 31

#269 of 308 Re: Mercury... [hpmctorque] by berri

Jan 19, 2010 (12:08 pm)

Replying to: hpmctorque (Jan 18, 2010 7:46 am)
One of the keys for Mercury is to move Lincoln further up market. If it stays "near luxury" it clouds the case for having Mercury. This is what GM is trying to do with Buick and Cadillac.

#270 of 308 Re: Mercury... [berri] by hpmctorque

Jan 19, 2010 (2:27 pm)

Replying to: berri (Jan 19, 2010 12:08 pm)
I agree with you, especially if Ford keeps Mercury. Even if it does, though, Lincoln could continue to offer its MKZ, since Mercedes, BMW and Lexus offer their respective near-luxury C-Class, 3-Series and ES350. To your point, Lincoln could then add one or more upscale models to its lineup.

#271 of 308 R.I.P Mercury> by andys120

Jan 24, 2010 (4:41 pm)

I've just returned from the winter car auctions in Scottsdale. General Motors, Ford and Lincoln were all present, exhibiting their current wares and offering test rides. Conspicuous by their absence were Chrysler Corporation and Mercury Division.
I did not see a single new Mercury, not even the Milan which sells pretty well in Arid-zona.
 
As I was looking at the new Taurus it occurred to me that there doesn't seem to be a
new Sable version even though it's big enough to serve as a replacement for the Grand Marquis.
 
It looks like Ford Motor Co. is going to let Merc die for lack of new product.

#272 of 308 Wow by bigo08

Jan 26, 2010 (3:43 am)

I started this thing like over 3 years ago...

#273 of 308 Re: Wow [bigo08] by andys120

Jan 27, 2010 (9:18 pm)

Replying to: bigo08 (Jan 26, 2010 3:43 am)
I started this thing like over 3 years ago...
 
talk about a slow death.

#274 of 308 cutting loose by Stever@Edmunds HOST

May 28, 2010 (9:17 pm)

Report: Wings to Fall Off Ford's Mercury Division (AutoObserver)
 

#276 of 308 Ford Puts 70-Year-Old Mercury to Sleep! by MrShift@Edmunds HOST

May 28, 2010 (6:48 am)

And so Mercury will join the other casualties of the new century:
 
READ ALL ABOUT IT
 

 
Will anybody on the highway notice?
 
Good idea or not?

#277 of 308 Its about time by xrunner2

May 28, 2010 (8:09 am)

Ford can be like Honda and Toyota. Honda/Acura, Toyota/Lexus. Not sure why Toyota plugs along with Scion brand.
 
The article mentions an old movie having James Dean driving a Mercury and Five-0 tv series using big Mercury. Recall that Clint Eastwood movie "Thunderbolt and Lightfoot" had bad guys driving a Mercury.
 
Except for James Dean customized Mercury, which copies can still be seen at hot rod, old car shows in the summer, there has never been a notable Mercury car.
 
Unless there are still Mercury "only" dealerships, there is absolutely no reason for Ford to offer Mercury. It is only diverting vital resources at Ford Corp that could otherwise be used to improve and refine the gold-plated brand of Ford, and rebuild the past fine image of Lincoln.

#278 of 308 I'm sad to see Mercury go... by andre1969

May 28, 2010 (8:42 am)

but I think it's probably the best decision, from a business standpoint. The brand has been languishing for years now, and it's time to put it out of its misery. I think Mercury made sense at one time when it was a step-up car between a Ford and a Lincoln. But for several decades now, there has been very little to distinguish a Mercury from the Ford it was badge-engineered from.
 
I wonder though, if the Lincoln dealers are going to make it on reduced volume. I read elsewhere that Ford wants them to either merge with local Ford dealers, or close down entirely.

Messages Page 28 of 31

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