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Mercury Milan, Mercury Montego, Mercury Mariner Hybrid
#1 of 308 Will Mercury soon be joining Plymouth and Oldsmobile?
Sep 26, 2006 (9:26 pm)
What do you guys the future of Mercury looks like?
#2 of 308 Re: Will Mercury soon be joining Plymouth and Oldsmobile? [bigo08]
Sep 26, 2006 (11:36 pm)
I guess that appears to be up to the new Boeing CEO
Maybe since he loves Lexus cars so much he will make it a Lexus-ish brand ?
#3 of 308 Re: Will Mercury soon be joining Plymouth and Oldsmobile? [rockylee]
Sep 27, 2006 (10:35 am)
If any thing Lincoln should become the Lexus-ish one
#4 of 308 Re: Will Mercury soon be joining Plymouth and Oldsmobile? [bigo08]
Sep 27, 2006 (10:41 am)
Well some of you guys say Lincoln, is the next Acura.
#5 of 308 Hard to see the downside...
Sep 27, 2006 (10:57 am)
...of killing off Mercury. It has no unique vehicles of its own, it has no dealer network of its own (all Lincoln-Mercury) and frankly, what's the point? Slightly more luxurious Ford vehicles? Does that really merit its own division? Esp. when the generation that still remembers/respects the division's "glory days" is not going to be buying many cars soon...
If anything, Ford could keep the name as an uplevel trim line for certain vehicles...say the Ford Five Hundred "Mercury" edition. Look good on a badge on the rear of the car. And leave the serious luxury to a reinvigorated Lincoln with (mostly) unique vehicles and its own dealerships.
Sep 27, 2006 (11:30 am)
Ford should follow Saturns gameplan and import a bunch of Euro cars for sale here in the states. Heck, bring a few Aussie musclecars to mix things up a bit. There should be ZERO SUV's in the lineup as not to rob sales from the Ford brand.
Anything besides what they are doing now.
#7 of 308 Mercury's sole reason for existence these days...
Sep 27, 2006 (11:44 am)
is as a welfare program for Lincoln dealers.
#8 of 308 Re: . [anythngbutgm]
Sep 27, 2006 (11:52 am)
Bingo. Make Mercury a channel for the foreign Fords that are too expensive to sell as Fords here: The Fiesta, Euro Focus, Mondeo, and Galaxy, plus the Australian Falcon sedan and ute, Fairlane, and Territory. That's a whole division lineup right there.
#9 of 308 Re: Hard to see the downside... [john_324]
Sep 28, 2006 (6:44 am)
"Glory days" for Mercury were the Lead Sled era 1949-51, even us "older" guys can barely remember them.
#10 of 308 Re: Hard to see the downside... [andys120]
Sep 29, 2006 (2:27 pm)
Those were very good days, but so were the 60's and early to mid 70s. The 1966 Cyclone was far prettier than its Ford analog. The 1967 Cougar shared no body panels with the Mustang and had a wonderful look all its own.The 1969 Marauder was a great niche vehicle. The 1970 Montego and Cyclone were pretty hot for the time, and the 1972 Montego (again sharing no panels with the Torino) was a styling coup. The 1970s Capri was a great car for the time, and Ford had nothign like it. Sales at Mercury routinely topped 400,000, 500.000 and even reached more than 700,000 at times.
The 1973s began a downturn when Mercury (and Ford as well) could not integrate 5 mph bumpers into the designs without making them look like battering rams added onto already exaggerated length hoods.
The original Sable reversed that awful trend a bit by giving the Taurus buyer an extra dose of class. Even the Topaz had a different roofline than the Tempo, and thereby looked better.
The 91 GM was so much better looking than the 91 Crown Vic that the CV eventually adopted the GM styling. Since then, Mercurys have been so close to the comparable Ford model (same doors, same roof, same dash)that it really begs the question what in heck have they been thinking? I say kill it. Even Plymouth and Oldsmobile didn't sink this low before bowing out.