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Will Mercury soon be joining Plymouth and Oldsmobile?

267 messages, Last post on Aug 30, 2008 at 8:18 AM
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Replying to: xrunner2 (Jul 09, 2008 7:11 am) |
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according to news from Ford Motor Co. today.
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Replying to: ronsmith38 (Jul 24, 2008 1:03 pm) |
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Let us hope the decision to keep Mercury comes with an intent to make it's products at least somewhat unique. Platform-sharing is fine. Identical cars with different grilles and taillights is not.
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Replying to: bruce6 (Jul 24, 2008 9:09 pm) "Mercury and Lincoln will complement each other. Lincoln will start with midsized sedans and move up from there...Mercury brings a younger, more female customer than the Ford brand.We're focusing (Mercury) very much on small, fuel-efficient products." Ford hopes that Mercury will continue to attract these younger premium car buyers who will then move up to Lincolns as they get older and their families get larger. Going forward, he said, Mercury will continue to offer improved versions of its Mariner crossover, Milan mid-sized sedan and a new as yet unnamed compact. That car will go into production in 2010 and will share a common platform with the new Ford Focus that will also enter production that year. In addition, Mercury will offer hybrid versions of the Mariner and -- starting at the end of this year -- the Milan. Kuzak made no mention of the full-sized Mercury Sable, which no longer appears to be part of the brands future lineup. Instead, he said, Lincoln will pick up where Mercury leaves off, giving Lincoln-Mercury dealers a full product lineup. http://www.detnews.com/apps/pbcs.dll/article?AID=/20080726/AUTO01/807260344/1148- |
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Replying to: savetheland (Jul 26, 2008 2:39 pm)
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Replying to: georgecavalier (Jul 27, 2008 4:35 am)
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Replying to: jeyhoe (Jul 27, 2008 6:14 am) |
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Replying to: jeyhoe (Jul 27, 2008 6:14 am) They used to run the commercial of a woman driving her male office colleague to a business meeting and meeting their female boss. They also need some commercials showing a tall guy late 20's/30's with about 5-day beard stubble, in jeans and getting into Mercury with his actress-like female companion and he driving to "in" place. |
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| Having a local Mercury dealer keeps me happy with Ford products. I can use the Mercury place for any and all warranty work and other repairs and service I may not want to do myself. Otherwise, I'd have to use the local Ford dealer, and that is very unappealing to me. The broader point is that Lincoln Mercury dealers provide the benefits of "competition" with Ford dealers, thus favoring the customer. | |
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