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Will Mercury soon be joining Plymouth and Oldsmobile?

267 messages,  Last post on Aug 30, 2008 at 8:18 AM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Mercury Milan, Mercury Montego, Mercury Mariner Hybrid


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#258 of 267
Re: Mercury... [xrunner2] by lemko
Jul 09, 2008 (10:36 am)
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Replying to: xrunner2 (Jul 09, 2008 7:11 am)

Book 'em, Dano!
#259 of 267
Reports of Mercury's Death Greatly Exaggerated by ronsmith38
Jul 24, 2008 (1:03 pm)
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according to news from Ford Motor Co. today.
#260 of 267
Re: Reports of Mercury's Death Greatly Exaggerated [ronsmith38] by gregg_vw
Jul 24, 2008 (1:12 pm)
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Replying to: ronsmith38 (Jul 24, 2008 1:03 pm)

And I for one am very happy to hear I was wrong about this. Always liked Mercurys..up until the last few years.
#261 of 267
So... now what? by bruce6
Jul 24, 2008 (9:09 pm)
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Let us hope the decision to keep Mercury comes with an intent to make it's products at least somewhat unique. Platform-sharing is fine. Identical cars with different grilles and taillights is not.
#262 of 267
Re: So... now what? [bruce6] by savetheland
Jul 26, 2008 (2:39 pm)
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Replying to: bruce6 (Jul 24, 2008 9:09 pm)

According to Kuzak:
 
"Mercury and Lincoln will complement each other. Lincoln will start with midsized sedans and move up from there...Mercury brings a younger, more female customer than the Ford brand.We're focusing (Mercury) very much on small, fuel-efficient products."
 
Ford hopes that Mercury will continue to attract these younger premium car buyers who will then move up to Lincolns as they get older and their families get larger.
 
Going forward, he said, Mercury will continue to offer improved versions of its Mariner crossover, Milan mid-sized sedan and a new as yet unnamed compact. That car will go into production in 2010 and will share a common platform with the new Ford Focus that will also enter production that year. In addition, Mercury will offer hybrid versions of the Mariner and -- starting at the end of this year -- the Milan.
 
Kuzak made no mention of the full-sized Mercury Sable, which no longer appears to be part of the brands future lineup. Instead, he said, Lincoln will pick up where Mercury leaves off, giving Lincoln-Mercury dealers a full product lineup.
 
http://www.detnews.com/apps/pbcs.dll/article?AID=/20080726/AUTO01/807260344/1148-
#263 of 267
Re: So... now what? [savetheland] by georgecavalier
Jul 27, 2008 (4:35 am)
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Replying to: savetheland (Jul 26, 2008 2:39 pm)

I have heard basically the same thing. Here on Inside Line, they said that Mercury will be adding a new small car. I think that is a great idea. With the way gas prices are, people from all walks of life are looking at smaller cars. Not everyone is going to want bare-bones econoboxes so a premium small car is a good thing. I wish GM would get that through their heads and bring over the small Buicks that are selling very well in China. Anyway, for Mercury to pull this off, they will need to make a vehicle that is unique from a Ford. What they don't need is a Tracer that is very much the same as a Focus with a different grille and tail lights.
#264 of 267
Re: So... now what? [georgecavalier] by jeyhoe
Jul 27, 2008 (6:14 am)
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Replying to: georgecavalier (Jul 27, 2008 4:35 am)

Yeah, and what they dont need is to eliminate 50% of their market right out of the box by aiming Mercury at females. Just how stupid is that?
#265 of 267
Re: So... now what? [jeyhoe] by gregg_vw
Jul 28, 2008 (4:45 am)
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Replying to: jeyhoe (Jul 27, 2008 6:14 am)

Pretty stupid. That focus the last few years has done nothing but cost them sales.
#266 of 267
Re: So... now what? [jeyhoe] by xrunner2
Jul 28, 2008 (6:32 am)
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Replying to: jeyhoe (Jul 27, 2008 6:14 am)

Yeah, and what they dont need is to eliminate 50% of their market right out of the box by aiming Mercury at females. Just how stupid is that?
 
They used to run the commercial of a woman driving her male office colleague to a business meeting and meeting their female boss.
 
They also need some commercials showing a tall guy late 20's/30's with about 5-day beard stubble, in jeans and getting into Mercury with his actress-like female companion and he driving to "in" place.
#267 of 267
Having good old Mercury around... by wtd44
Aug 30, 2008 (8:18 am)
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Having a local Mercury dealer keeps me happy with Ford products. I can use the Mercury place for any and all warranty work and other repairs and service I may not want to do myself. Otherwise, I'd have to use the local Ford dealer, and that is very unappealing to me. The broader point is that Lincoln Mercury dealers provide the benefits of "competition" with Ford dealers, thus favoring the customer.

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