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#88 of 137 Re: Here is my ranking [merc1]
Aug 31, 2006 (5:06 am)
How do you think the JCB purchase of Jaguar would work out if indeed it happens?
#89 of 137 Re: Here is my ranking [merc1]
Aug 31, 2006 (11:47 am)
After thinking about it, I really don't think Hyundai will cheapen Jaguar- Ford already did it. Ford has already turned Jag into a mimmic for German brands. I guess through for me keeping it that way is just as big of a sin as making it what way. What I am really afraid of is Hyundai bastardizing the brand- making it look like a German car in order to compete with them and Lexus. I really didn't articulate that well in my last message.
#90 of 137 Re: Here is my ranking [scott1256]
by MrShift@Edmunds HOST
Aug 31, 2006 (4:49 pm)
This reminds me of a (supposedly) true story about the automobile business.
A group of bigwigs in Detroit were invited to Henry Kaiser's announcement that he was going to build a car for postwar (WWII) America. He invited other car company execs and also the press. He announced that the new Kaiser Frazier factory was being capitalized at $40 million dollars to start with (in 1940s money).
A voice rang out from the back of the room: "Give that man ONE CHIP!"
It takes a LOT of money to play in the auto biz successfully; otherwise, you are like the stock trader with a capitalization of $100. Even if you score big you can't score big.
#91 of 137 Re: Here is my ranking [scott1256]
Aug 31, 2006 (9:56 pm)
Not sure, I have to read up on JCB because I know nothing about them.
#92 of 137 Re: Here is my ranking [cdoke]
Aug 31, 2006 (9:59 pm)
What I am really afraid of is Hyundai bastardizing the brand- making it look like a German car in order to compete with them and Lexus. I really didn't articulate that well in my last message.
I think I got that from your last post, I don't think they would though. They would have to see that competing with the Germans and Lexus didn't work under Ford either. They'd be throwing good money after bad on that one. Jaguar has to move upmarket and go exclusive and that means no X-Type and possibly no S-Type either. Both of those classes move very fast and Japan and Germany both of them firmly.
#93 of 137 Re: Here is my ranking [merc1]
Sep 01, 2006 (8:56 am)
You know, I don't know if they will do it. I am afraid that instead of just thinking that Ford's model didnt work, that they will think Jaguar's styling is not a spot on competitior for the Germans, and they will shift it. That is the step Ford never took.
The other thing I didn't mention, as I actually forgot as I went through my post, is that some of the decisions may not be in the hands of the company. Asian coutries tend to have a fairly large involvment with "Pride Industries" if you will. The Japanese and South Korean governments are heavily involved with Toyota and Hyundai respectively. These companies basically receive their marching orders from the government. On a political level the environment snaps back to that Japan / Korea rivalry thing.
All of this is a sort of cursory speculative analysis on my part, but it really does represent something I don't desire to happen.
#94 of 137 Re: Here is my ranking [cdoke]
by MrShift@Edmunds HOST
Sep 01, 2006 (10:28 am)
Bottom line is: It is damn hard to pull a dying make of car out of the fire...it's rarely been done successfully. Look at how much $$$ GM has put into Cadillac, (incredible sums, reallly) and that marque wasn't dead, more like "moribund". Who would spend that kind of cash on Jaguar?
#95 of 137 Re: Here is my ranking [Mr_Shiftright]
Sep 01, 2006 (5:40 pm)
I really don't consider Jaguar to be "dying", sales volume now must be greater than before Ford bought them. I know sales volumes are down lately but in a structural sense yearly sales is a superfluous measure. The problem lays in Ford attempting to turn Jaguar into something which it really has no capacity to be- it really cannot be a German car. Had no structural changes been made to the brand, then perhaps I would agree. Ford needs to live with the fact that Jaguar really cannot be a mass market brand. Ford has put lots of money into Jag, but to the wrong end- so they habitually lose money.
Ford has failed to realize that the demographic of people who drive them is not like German cars either. My experience with Jag drivers is that A) they have dynastic wealth b) they are rather sophisticated, not just educated, but the type of people who can tell you that the highest note in "Der Hölle Rache kocht in meinem Herzen" otherwise known as the Aria of the Queen of the Night from the Magic Flute is an F6 (that being the F in the sixth octave)
#96 of 137 Re: Here is my ranking [cdoke]
Sep 02, 2006 (7:08 am)
I'm not sure about that "dynastic wealth" business. In the USA most "old money" people drive understated vehicles like Volvos or even
domestics. After all Ted Kennedy drove an Olds off that bridge.