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#1 of 137 Hyundai wants to buy Jaguar
Aug 09, 2006 (8:01 am)
The Guardian (London) is reporting that Hyundai wants to buy Jaguar.
Hyundai sees Jaguar as a quick way to enter the premium vehicle market. Ford is exploring the sale of Jaguar and Hyundai has the money for a deal.
"Jaguar...owned by Hyundai of Korea? The...seismic shift in the British carmaking landscape could be just around the corner"
http://observer.guardian.co.uk/business/story/0,,1837984,00.html?gusrc=rss&feed=- - - 24
#2 of 137 Good for Ford...
Aug 09, 2006 (8:26 am)
...bad for Jaguar. I don't think Hyundai would steer Jaguar correctly. Style is Jaguar's defining trait (or at least should be) and I don't see anything exciting style-wise coming from Korea. They're more about value and features for the dollar.
#3 of 137 Re: Hyundai wants to buy Jaguar [scott1256]
Aug 09, 2006 (8:42 am)
"JAGDAI" How prophetic?
#4 of 137 Great for Ford
Aug 09, 2006 (10:56 am)
Jaguars do not share any componentry with the rest of Ford, meaning you have to recover all r&d costs from sales of Jaguar.
The new aluminum frame Jaguars are as good as they have ever been. But somewhere along the way, the brand has lost all of its afficianados.
Hyundai ownership is not going to change that.
#5 of 137 on the plus side
Aug 09, 2006 (11:37 am)
How much worse could it be?
#6 of 137 Re: Great for Ford [logic1]
Aug 09, 2006 (11:56 am)
Isn't the DEW98 platform sourced from Ford? It was my understanding that it is what underpinned the S-type and was lengthed and stiffened for the XJ...
#7 of 137 Re: Great for Ford [anythngbutgm]
Aug 09, 2006 (12:01 pm)
Yes, and the X-type shared with the Euro Focus.
My understanding is both are on the way out, and both played a big part in bringing Jaguar's esteem down further than it had been.
The large sedans, coupe and convertible that truly mean Jaguar to the world share nothing with the rest of Ford.
Ford did a great job with these cars. But they cannot amortize that work anywhere else.
Aug 09, 2006 (12:14 pm)
Good for Ford in a financial sense, but I would still rather see Ford stick it out and rebuild the brand like they are (very slowly) doing with LR. I mean, look at Lincoln! It is an empty shell of its former self and IMO needs WAY more help than Jag. Lincoln has two products, the Navigator (IMO superior to the Escalade in ways) and the Zephyr, a rebadged but respectable Fusion knockoff (But still a Fusion). The Mark X is no less of a failure than the Blackwood and the Town car is going on 10 years old and resides in the depreciating hell that is fleet sales...
At least Jag has a smidge of identity. Take away the X-type and Jag still maintains a sense of style and flair not found in your typical Ford vehicle. I don't know, maybe I am completely wrong in this but I think if anything, Ford needs to drop Lincoln and even Mercury, pool that money to come up with a killer RWD/AWD ONLY lineup that rivals the best from Germany and heres an idea :
Merge the Jag dealers with Land Rover and voila you've got one hell of a lineup! I think it would be much more successful than what is happening at Merc/Lin at the moment.
On a side note, LLN was reporting a possible inclusion of Land Rover to sweeten the deal for the potential buyer of Jaguar. Not sure if that was for real though.
#9 of 137 The Jaguar X-Type...
Aug 09, 2006 (12:30 pm)
...shared a platform with Ford's Mondeo (Ford's Accord-size car in Europe). The European Focus shares a platform with the Mazda3 and Volvo V40 and S40.
A fair amount of engineering expertise and components has been shared among Jaguar, Land Rover and Aston-Martin, from what I've read.
#10 of 137 Re: Jaguar today [logic1]
Aug 09, 2006 (2:53 pm)
The new aluminum frame Jaguars are as good as they have ever been. But somewhere....the brand lost its afficianados
That is so true. The new cars are great: Jaguar XJ sedans and the XK lines still have the premium image.
Is there only so much room in the premium field? Jag is very English and offers a real alternative.
Hyundai can't do worse with Jaguar than Ford. Asian companies have a lot of respect for tradition and heritage which may help.