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How Should Ford Promote the Freestyle?

22 messages,  Last post on Sep 01, 2007 at 8:25 AM

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What is this discussion about? Ford Freestyle, Car Buying, SUV

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#18 of 22 advertise by bobw3 Dec 04, 2006 (11:12 am)
How about a commercial showing 7 adults getting out of their giant SUVs/Minivans in a parking lot, walking over to a Freestyle and start throwing their small suitcases/duffle bags behind the third row, all getting into the Freestyle and driving off for a weekend trip and panning inside to show how 7 adults can sit comfortably. That would really show it's versatility and roominess, especially sitting beside the huge SUVs. Replies to this message: steve_ (Dec 04, 2006 12:35 pm)
#19 of 22 Re: advertise [bobw3] by steve_ HOST Dec 04, 2006 (12:35 pm)
Replying to: bobw3 (Dec 04, 2006 11:12 am) That's a pretty good idea - if you make the commercial yourself and upload it to CarSpace you could win a $250 Best Buy Gift Card in time for the holidays. I have a minivan you can use as a prop.   Check the CarSpace landing page for the contest link.
#20 of 22 Re: Ford Should Promote the Freestyle, but How? [steve_] by jbrooks544 Mar 22, 2007 (6:54 am)
Replying to: steve_ (Jul 29, 2006 10:29 pm) How about just quickly ticking off all the obvious plusses for the car, then ending it with a funny line about how it isn't a mini van. Do you know how many guys would buy this car if it were able to tell their wives that it did everything that a mini van did, without having to drive a minivan?   It does everything you use your SUV for, but better and with better MPG. It does everything you use your minivan for, well... without having to be seen driving a mini van.
#21 of 22 Promote the Freestyle's virtues - by mmccloskey Mar 22, 2007 (10:58 am)
Greetings:   If Ford is going to the trouble of restyling/renaming/updating the FS, then they should promote it's virtues. Namely it's roomy and versatile interior, outstanding safety, more powerful engine w/6-speed auto, and price advantage over similar vehicles. I would imagine (and hope) the price increase for the 2008 Taurus X would not be more than 3-4% over the 2007's. I recently drove a 2007 Edge SEL+ just to sample the new engine and transmission. I didn't really care for the Edge, but the drivetrain (engine & transmission) were a huge improvement over the current 3.0 and CVT in the 2005-2007 Freestyle. I really like my 2005 FS Limited, but may jump in on a 2008 Taurus X if the price increase is reasonable.   Now if Ford totally ignores the 2008 'X' (namely no advertising or promotion of the vehicle) then I will look elsewhere.   Regards -   M. J. McCloskey
#22 of 22 To Ford the Freestyle doesn't even exist by jwgasner Sep 01, 2007 (8:25 am)
Go http://www.fordvehicles.com/flex/build/ and go to the summary page where you can tell Ford about your existing vehicle. Choose Ford - no Freestyle.... An you wonder why Ford can't market this vehicle. The Flex looks like something from an Safari - not something I find unique or eye catching to say the least.

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