Ask the Car People.SM


Ask Dr. Z commercials for DaimlerChrysler - effective? - READ ONLY

46 messages,  Last post on Aug 16, 2006 at 8:58 AM

You are in the Automotive News & Views-Archives Forum.

Messages Page 5 of 5

#37 of 46 Re: Sales for Jan-June, 2006 (US totals) [210delray] by rockylee

Jul 31, 2006 (12:10 pm)

Replying to: 210delray (Jul 31, 2006 10:46 am)
Thank-you for connecting the dots for me.
 
Rocky

#38 of 46 Dr. Z needs to go. by rockylee

Jul 31, 2006 (9:36 pm)

I just saw 1 minute ago Dr. Z bouncing a soccer ball of his head during a Chrysler Caravan commercial.
 
This IMHO, is the dumbest one yet. It is a extreme embarrassment for Chrysler and for the German people.
 
Rocky

#39 of 46 Dr. Z sales by nortsr1

Aug 01, 2006 (2:11 pm)

From checking inventory at a lot of the local Chrysler Dealer websites since July 1st, (on a daily basis)...it sure doesn't look like the Chyslers are moving to good so far. I believe the Employee sale is supposed to end August 5th. The deals were better BEFORE the Employee Price Program went into effect. They lowered the rebate and dealer to mfg. incentive and the deals were definitely better BEFORE the Sale.
  I am anxious to see what the July sales total is compared to last July.

#40 of 46 Re: Dr. Z sales [nortsr1] by rockylee

Aug 01, 2006 (2:46 pm)

Replying to: nortsr1 (Aug 01, 2006 2:11 pm)
July sales to this year for chrysler, are much lower than last July. One of the forums had the numbers posted for the Big 3. July last year they were up. This July they are significantly down.
 
Rocky

#41 of 46 Ask Dr. Z commercials for DaimlerChrysler - effective? by lakerunner4h

Aug 03, 2006 (11:21 am)

My wife and I find these commercials superficial, a bit dopey, and to a great extent an exercise in pandering to the lowest common mental denominator. Dr. Zetsche might consider taking notes for Lee Iacocca -- his commercials (at least the ones from the early 80's) demonstrated that he understood the relevance of his product to the customer.

#42 of 46 I'm sick of... by i_luv_toyota

Aug 07, 2006 (3:25 pm)

Dr. Z. I see his face non-stop around here, at least twice per commercial break, no matter if it's cable or network channels.
 
I can't wait until it's "Auf Wiedersehen" for Dr. Z! His face is causing me nightmares (and headaches)!

#43 of 46 Sad Commentary by habitat1

Aug 14, 2006 (5:20 am)

That Chrysler thinks it's prospective customers are dumb enough to be persuaded that if they put a little more "German" in their advertising, they will feel better about buying American junk.
 
I think there is some danger that the advertising will backfire - and have an additional negative image for Mercedes. I know a number of past Mercedes loyalists who, in spite of company claims to the contrary, strongly believe that Mercedes quality has declined as a direct result of the Chrysler merger and American influence on product design/engineering. Even AMG models are going excessively overboard on horsepower and light on better overall performance engineering (a distinctly American tradition). Anyone that thinks otherwise only need to drive a slushbox C55 (soon to be C63) and 6-speed M3 back to back. One has bragging rights about the most horsepower, the other is a vastly superior performance coupe in every dimension.
 
I find Dr. Z. commercials to be moderately humorous. But I doubt I would if I owned an Mercedes.
 
P.S. For the record, I am absolutely not anti-American. We make the best airplanes (Boeing), heavy equipment (Caterpillar), and locomotives (General Electric) in the world. You don't see them using Dr. Z to add a German accent to their advertising.

#44 of 46 Re: Sad Commentary [habitat1] by fintail

Aug 14, 2006 (9:41 am)

Replying to: habitat1 (Aug 14, 2006 5:20 am)
Like the old joke says....when this "merger of equals" took place, people hoped Chrysler would become more like MB. Instead, MB is more like Chrysler. Funny that MB has embarked on this sometimes obscene horsepower kick after it buys the famous old musclecar maker. Maybe the joke is true.
 
As a MB obsessive, I am very hesitant to go for any products launched after the "merger". Horror stories abound about the ML, the facelift (00+) E class, the 01+ C class, the 00+ S-class, 6cyl SLK, etc etc. I was talking to my mechanic about the C43 vs C32, and he said the older car is much less troublesome.

#45 of 46 Well... by jipster

Aug 15, 2006 (6:47 pm)

....the commercial where the director calls "cut" then scolds Dr.Z("sorry") for not mentioning the heme engine is kind of funny. I guess if you see the things on t.v about 100 times a day they start to grow on you.

#46 of 46 Re: Well... [jipster] by john_324

Aug 16, 2006 (8:58 am)

Replying to: jipster (Aug 15, 2006 6:47 pm)
First few times I saw that ad, I thought the Hemi guy muttered "foreigners..." to Dr. Z instead of "actors". I thought it was a funny way to remind people that Chrysler is still somewhat American...

Messages Page 5 of 5

Advertisement

Browse by Category

Browse by Vehicle
   View All Vehicles

Browse by Board
Browse by Topic
View All Topics

Edmunds Community

Advertisement