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Sedans Mainstream Large Sedans Comparison
6844 messages, Last post on Mar 23, 2009 at 12:32 PM
You are in the Sedans Forum. Your Hosts are pat & karens
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Replying to: captain2 (Sep 08, 2008 6:40 am) You are right on one aspect, lack of saleperson knowledge and proper customer handling could truly hurt the sales of the Genesis, but I don't think it'll spell impending doom. |
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Replying to: allmet33 (Sep 08, 2008 7:50 am) Buick is also dying for the same reason. Those with money buy the Cadillac. Buicks, at least new, are an exercise in futility, especially when a factory certified CTS can be had for under $20K two years used.(ie - cheaper than any new Buick - oops!)
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Replying to: plekto (Sep 08, 2008 10:08 am) |
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Replying to: allmet33 (Sep 08, 2008 7:50 am) I'd also contend to you that it is Hyundai's generally crappy dealerships that has also helped impede the sales of the Azera. A 30k Hyundai is still not generally 'accepted' IMO. It seems that the only thing that Hyundai dealers train their salespeople to talk intelligently about is how 'cheap' something is - something that is going to bother the heck out of me when I'm looking at those 30 or 40k window stickers on the Azera and Genesis. What you ought to be selling qualities inherent in both vehicles. It's like those same ads that Hyundai is flooding the football games with - I'm not really interested that the Genesis for example is $15 or $20k cheaper than a E whatever. I expect the Korean car to be that much cheaper and certainly don't expect anywhere near the same quality out of the Korean car as I get in the German one - what I'm more interested in though - is whether the car is worth the $35 or $40k that they are asking for it. One thing tough- those folks in Ulsan are no dummies - NOT identifying (or tying It too closely) with those 'H' dealers, they at least leave the door open to do with it what they should have done in the first place - the Genesis ONLY dealer.
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Replying to: captain2 (Sep 08, 2008 6:40 am) Captain... that reminded me of a situation I ran into when I was shopping for my Avy back in 2006. There are 2 Toyota dealerships in my town and naturally I went to the one closest to my home. As my wife and I were getting out of the car we were greeted by a very nice, but dumb as a rock, young salesman.. he asked us if he could help us and I said yes, point me in the direction of your Avalons.. he reply was, and I quote " Avalons, who makes them" ( hence my "dumb as a rock comment ) I just thanked him for his time, got back in my car and drove across town to "the other dealer". Now how stupid is that? Roland |
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Replying to: captain2 (Sep 08, 2008 1:26 pm) To some people, this makes a difference, others not. To me it does and will sway a sale all else being equal.
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Replying to: kdshapiro (Sep 09, 2008 4:27 am) My own observations seem to confirm that the Korean car lots must be the 'training' ground for the future 'stars'  of the car world. After all, it takes no talent special knowledge or ability if all you know how to do is sell price- which is about the worst reason to buy anything, IMO.
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Replying to: captain2 (Sep 08, 2008 1:26 pm) As far as the dealer in Ulsan, you have think about where it is and the mind set of those folks they cater too...a $40K car to them is a Toyota Corolla to us, that being said...they won't look at anything less, thus that is why it is Genesis only. Heck, I don't think they even look at anything with FWD to be honest!!! Concerning dealerships focusing on the cheapness of the cars...it's not all dealers that make that mistake. There are plenty that know how to sell a car, it's just unfortunate that there's a lot that don't. I also think that many sales people rely on the fact that more and more folks are coming into the dealership already knowing about the car so they feel less inclined to get to know the product they are selling...and fail. The dealership I go to has a guy that's been a part of Hyundai from the beginning and he knew everything about the Genesis before it even got to the dealership. He was the same way with the Azera, which is why I passed on the '06 Sonata and waited for the Azera to show up. Funny how folks think Hyundai's sales will hurt and yet, the company keeps climbing the charts in terms of automaker standings. I'm beginning to wonder what the ratio of good Hyundai dealerships to bad Hyundai dealerships really is. If my area is an indication, it would be like 5 to 1 (good/bad). With those odds, Hyundai will be successful.
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Replying to: allmet33 (Sep 09, 2008 6:37 am) It's not hard to climb when you're sales are horrible. I think Hyundai, in a way is trying to say the car is worth every penny of the $40K they are asking by putting stuff out there like, pulling more G's cornering & better braking than a BMW 5-Series I don't know if you know it, but the 5 series does not excel in every performance aspect. With the exception of consumer reports, the 550 is the benchmark sedan because overall it's does everything exceptionally. So touting a car stops shorter than the 5 series is not a big deal. Saying it has no fade after 10 hard stops like the 550 would be a big deal. (Genesis showed fade). But then again there is a huge price difference between the two and I would expect exemplary engineering from a $60K car. Saying the Genesis has most of the features of a 550i at 60% of the price is like owning a replica of the Cullinan diamond and believing it's the exact same thing.
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Replying to: kdshapiro (Sep 09, 2008 6:47 am) Actually...poor sales equate to poor product, right? Not to mention the past that Hyundai is overcoming. Their current spot on that chart puts them over many other automakers that are supposedly better. Hmmmmmmmmmmmmmmm... I know the 5-Series doesn't excel in every performance aspect, but the fact that OVERALL...BMW is known for putting out performance based vehicles. The fact that a Hyundai can be compared in ANY way, shape or form speaks volumes for an automaker that couldn't even be compared to a Toyota 10 years ago. You're absolutely right about the brake fade and therein is the difference between paying that $60K price vs. $40K. However, how many situations will come up that brake fade will be an issue? Neither car will be raced by the average daily driver, right? Honestly...a non issue. Who in the world makes 10 hard stops in a row under daily driving situations??? Actually....SAYING the Genesis has most of the features of a 550i at 60% of the price isn't like anything...it's stating a fact. Now if they said that the Genesis performed almost like the 550i at 60% of the price, now your statement would make sense. The biggest thing folks forget is in the end, we're talking about a Hyundai and I think that's what gets everyone all riled up. If Toyota/Honda/Nissan made a car (of the same class) that could hang with the 550i, it would be no big deal. However, none of them do, yet...Hyundai does and it's blasphemous to some. I mean, did everyone think that no other car company could come along and actually make a really good car and give buyers the opportunity to have a car that has what some premium sedans have at a fraction of the price...and be legitimate? This really is just too funny to me. Folks just can't stand the fact that their beloved Japenese and German cars are getting competition from....Korea, of all places!!!
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