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Sedans Mainstream Large Sedans Comparison
6844 messages, Last post on Mar 23, 2009 at 12:32 PM
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Replying to: captain2 (Mar 20, 2008 11:58 am) Having them as options, at least, give choices, especially for vehicles sold in the 30s, which isn't cheap for the masses. |
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Replying to: allmet33 (Mar 20, 2008 12:08 pm) This is brief plan on the Genesis from Hyundai USA, in terms of marketing and advertising: We’re going to have a long presell to get people familiar with the idea. We’ll start with some invitation-only rides, where people can drive the car not just at an event, but for up to a week. We will put the car in the hands of opinion leaders, like politicians, journalists and other VIPs. At the same time, we’ll have ride-and-drive events for consumers. In the spring you will start to see teasers, like theater spots, and the print will begin. We’re aligning ourselves with Concours d’Elegance [a national tour that presents luxury autos at high-end venues] as a backdrop to a ride-and-drive event. But we’ll also begin to align ourselves with some new brands, which we are figuring out right now. We are going to align ourselves with golf in places that we haven’t been before, and some premium restaurants as well. This is going to be the biggest Hyundai campaign ever, and it’s going to go pretty hard. We’ll still have some of the same kind of platforms, of course. The Genesis will have a strong Internet campaign [Hyundaigenesis.com launched earlier this month]. And we’ll broaden our TV buys, including Monday Night Football [on ESPN] and Fox NFL football. We will continue to do our NBA stuff.
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Replying to: joe97 (Mar 20, 2008 1:05 pm)
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Replying to: allmet33 (Mar 20, 2008 1:10 pm)
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Replying to: joe97 (Mar 20, 2008 1:18 pm) 
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Replying to: allmet33 (Mar 20, 2008 1:23 pm)
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Replying to: captain2 (Mar 20, 2008 1:26 pm)
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Replying to: allmet33 (Mar 20, 2008 1:28 pm)
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Replying to: captain2 (Mar 20, 2008 1:59 pm)  It would only make sense Hyundai takes this time to prep the launch, especially since they have a lot of areas planned (see a few posts earlier for some of the details). I think we can all agree there is a lot riding on the arrival of the Genesis, much more than that Pontiac. Hyundai almost has to come out perfect and there is little room for botching its biggest launch to date... By the way, those superbowl ads take on more meaning than just some marketing of a new car but that is for another topic altogether...
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Replying to: allmet33 (Mar 20, 2008 1:23 pm)  I will see if I can poke some more details on the arrival. Regardless, don't be surprised if some dealers receive their shipments earlier than others (that actually is the case on most other vehicles as well). Also, similar to Nissan's GT-R, certain Hyundai US dealers will not receive the Genesis sedan.
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