Mainstream Large Sedans Comparison

Replying to: allmet33 (Feb 25, 2008 1:50 pm)

One thing I think that's helping it is the comparison that has been done between it and the RX350, and doing a good job of holding it's ground.
 
That's all good and dandy but now the question is:
 
How well is the Veracruz selling compares to the RX350?
 
 

Replies to this message:
• allmet33 (Feb 25, 2008 2:45 pm)

Replying to: louiswei (Feb 25, 2008 2:12 pm)

Considering the RX330 has an established "following" and the Veracruz is a brand new, from the ground up offering...the sales won't compare to the Lexus. However, this wasn't a statement based on comparing sales. My statement was made in reference to folks willing to shell out close to $40K on a Hyundai. With the comparison successfully made to a Lexus vehicle...I think folks are more willing to spend it compared to if the Veracruz not having been compared to the RX350.
 
Funny thing is...the Veracruz really isn't an RX330 competitor. It would actually compete more with the GM Lambda offerings, but the fact it can hold it's own against a Lexus offering is rather impressive for something by Hyundai.

Replying to: allmet33 (Feb 25, 2008 1:41 pm)

Not exactly true, and here's why.
the question is why would anybody be willing to spend that extra $6k when Hyundai already has enough trouble selling the Azera at $26k (or whatever). Don't believe there is a different buyer necessarily for a RWD large sedan - only one for a large sedan that costs X dollars. The Chrysler 300 only does well for its 'unique' styling and the nostalgic value of a 'Hemi', not because it is particularly remarkable as a 'full size' sedan. I don't believe the average buyer of a car in this class cares about FWD or RWD or FTM even knows the difference. You and I, perhaps, but we're anything but 'average'
Also remember we are talking specifically about Hyundai buyers here, where those initial dollars are king - and premiums for things like Avalons (or about anything else) make no sense to them. IMO and as I said earlier, if Hyundai plans to make a success out of the Genesis as a Hyundai, then it needs to wave a fond adieu to the Azera.

Replies to this message:
• joe97 (Feb 25, 2008 3:16 pm)
  • captain2 (Feb 25, 2008 10:27 am)
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• allmet33 (Feb 26, 2008 6:17 am)
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Replying to: captain2 (Feb 25, 2008 3:07 pm)

I don't think Hyundai is having trouble selling the Azera; Hyundai USA hasn't been aggressively marketing the Azera (there have been marketing just not enough IMO). When few knows the existence of something, it's different than people skipping such product.
 
And just to cover what you may respond, yeah yeah we don't see much Avalon marketing - the Avalon is an established model, the Azera is a brand new model unknown to the market.
 
There is a good article from Chicago Tribune out recently reviewing the Azera, and they pointed out. A lot of industry people have said Azera is arguably one of the best kept secrets in the market, and I'd agree

Replies to this message:
• captain2 (Feb 25, 2008 10:27 am)
  • joe97 (Feb 25, 2008 5:28 pm)
    • tjc78 (Feb 25, 2008 5:42 pm)

Replying to: joe97 (Feb 25, 2008 3:16 pm)

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• joe97 (Feb 25, 2008 5:28 pm)
  • tjc78 (Feb 25, 2008 5:42 pm)

Replying to: joe97 (Feb 25, 2008 1:58 pm)

Replying to: captain2 (Feb 25, 2008 10:27 am)

They don't have to.
 
That is very true. Toyota stops advertising and it can still sell their cars by the lots More reasons makers such as Hyundai has to be even more aggressive, to convince their products are up to snuff, and the general public gives a chance in the first place.
 
This is good news, from today's Auto News, it ranks Hyundai just behind Toyota and Lexus nameplates (so #3?) in 2007 loyalty and sales conquest data ratings compiled by JD Power. This would suggest good satisfaction ratings, and ability to retain customers, among others. We'll have to check out the details when they are released.

Replies to this message:
• tjc78 (Feb 25, 2008 5:42 pm)

Replying to: joe97 (Feb 25, 2008 5:28 pm)

Replying to: allmet33 (Feb 25, 2008 2:07 pm)

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• gamleged (Feb 25, 2008 8:35 pm)
• tjc78 (Feb 26, 2008 4:26 am)
• allmet33 (Feb 26, 2008 6:23 am)
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Replying to: thegraduate (Feb 25, 2008 7:04 pm)

I like this title better! Reminds me of the back seat privacy curtains I recently saw in a Bachman as it was being dealer prepped...