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Sedans Mainstream Large Sedans Comparison
6844 messages, Last post on Mar 23, 2009 at 12:32 PM
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In the current issue of MT, a 'first look' at the Genesis - not an actual road test, but in it a few comments from a Hyundai exec. talking about its anticipated competitors (supposedly the 300/Avalon/Maxima in lieu of those 'premium' brand models we have discussed here) This I'll bite on, although it will not have the 'traditional' Hyundai price advantage over those specific cars. The question is: If the Genesis is supposed to steal away Avalon/Maxima customers (which is more logical) then WHY the Azera - a car more directly comparable that does have that Korean price hook? Sure sounds like the Azera is about to become an orphan - for those who do shop the Hyundai brand, wouldn't the Azera be a far cheaper alternative to Hyundai's own Genesis otherwise?
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Replying to: captain2 (Feb 25, 2008 1:46 am)
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Replying to: tjc78 (Feb 25, 2008 7:06 am)
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Replying to: captain2 (Feb 25, 2008 7:17 am) 
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Replying to: captain2 (Feb 25, 2008 7:17 am) "if you consider also the likely 'market' for the Genesis" I contend the only market for the Genesis is current Av/Az/300/Max/Lucerne etc. You may also get a few CamCord drivers as well looking for a bigger vehicle. I know where you are coming from on the pricing advantage it does shrink when comparing the Genesis to say Avalon, however it may prove to be "more car" for equal money.
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Replying to: tjc78 (Feb 25, 2008 2:42 am) Does any 'Hyundai' model sell well, without also being the 'cheapest'? A real 'enthusiast' might consider paying 'more' for a RWD because all else equal it will likely be a 'better' car from strictly a dynamic point of view. Most buyers, however, I contend, are only buying size, price, and brand perception/resale - probably in that order- and don't give a darn about things like FWD/RWD or vehicle dynamics.
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Replying to: tjc78 (Feb 25, 2008 2:42 am) How do you go about comparing the Genesis to the Avalon or Max when it'll have about the same power (in 3.8 V-6 form), but with RWD be a better driving car than either the Av or Max. The Lucerne in V-8 form won't contend with the Genesis in any form, heck...it's a weak competitor for the Azera. When you weight the option of spending say $33K for a FWD Avalon vs. a RWD Genesis, even though they may be comparably equipped...I hate to say it, I think the FWD Avalon will win out. Now...compare a fully loaded V-8 Genesis to the 300C/Charger R/T or the G8...the Genesis will give you a laundry list of amenities that you won't get in the other 3 mentioned and fully loaded, the G8 will probably be the least expensive option. The Genesis will fall between the G8 and the 300C/Charger R/T.
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Replying to: allmet33 (Feb 25, 2008 8:09 am)  objective evaluation, allmet - but not an answer to why Hyundai should or should not even continue making the Azera. Think of a large sedan buyer on a Saturday afternoon touring a Hyundai dealer - that buyer is likely very price sensative (otherwise he wouldn't be there in the first place) and he has a choice between a loaded to the gills Azera for lets say $26k, and a 3.8 Genesis for maybe $32 or $33k - is he really going to pay that extra $6k for the RWD? My contention is probably not - so therefore Hyundai is probably cutting its own throat by even having the Azera there as an option. I believe that the Hyundai marketing mavens might also be understanding this. Now if it were called something else and it was bought somewhere else - perhaps he might spend that 6 grand (or potentially even more) .
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Replying to: allmet33 (Feb 25, 2008 8:09 am) That remains to be seen. Handling at the limits yes Genesis will win. However, ride quality, NVH etc is tough to beat in the Avalon. Too soon to make any of those claims. "Now...compare a fully loaded V-8 Genesis to the 300C/Charger R/T or the G8.." I don't think they compare in any way other than being RWD. Well, maybe the 300 but the Charger and G8 are more performance oriented than the Genesis will be. Yes the Genesis will be a straight line performer, but I will bet anything that it will be knocked for being "floaty". The masses like a smooth ride and Hyundai will not stray from that.
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