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Hybrid Vehicles Toyota Prius What to expect from the next model year Prius
311 messages, Last post on Apr 26, 2009 at 5:43 AM
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Replying to: dodgeman07 (Jan 18, 2009 11:43 am)  $24000 - $26000 and certainly not at $29000. The very-frugal or just-starting-out buyers don't want to or can't spend $25K for any vehicle. So til now they've opted NOT to buy the Prius at all. This is the group that will embrace the Insight II. The current buyers of the Prius are an entirely different demographic with entirely different expectations. They expect to pay $25000 - $35000 or more for their vehicles and they are capable of doing that. Others like me are not interested in a compact vehicle at any price or fuel saving. The two will be cross-shopped but the differences will be clear shortly. Those who will naturally gravitate toward the Insigt II will do so and those want something more will gravitate toward the Prius. The Insight II is somewhat under the current Gen Prius but significantly behind the Gen 3 Prius. But since this is such a huge market there is room for both easily. As you note though the pricing differences in this current economy are significantly in Honda's favor. If everybody gets religion and damn the amenities then the Insight will shine even brighter. But then there's 2,3 and 5 yrs from now. Honda is limited by its technology ( for now ) to smaller more basic vehicles. It can't really scale it's IMA up to midsized vehicles very well. At some point in the near future the market will stabilize and return to a form of normalcy.
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Replying to: kdhspyder (Jan 18, 2009 12:02 pm) There are also buyers who need the extra rear legroom of the Prius or want some other feature only the Prius offers, e.g. its electronic gagetry. And they are willing to pay for it. They won't cross-shop the Insight. They may cross-shop the Camry Hybrid and Fusion Hybrid, if they can live with a sedan. As for the "huge market"... it isn't that huge. It was just over 300,000 vehicles for 2008, with the first half of 2008 being excellent for hybrids, with super-high gas prices and the economy not yet fully tanked. Now in 2009, the economy is really in the dumpster and gas prices remain low. Prius was over half of the hybrid market in 2008. Honda is shooting for 100,000 Insight sales per year. That's a lot of sales to absorb in a terrible market. I think many of those sales will be taken away from the Prius.
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Replying to: kdhspyder (Jan 18, 2009 12:02 pm) I agree with this statement but many use Hybrids as their 2nd car. Myself? The Insight is too small for me being a single owner of one vehicle. I would consider a Prius but can't justify $26-28K for the gain over a non-hybrid at $20-$22K. My brother-in-law however, planned to buy an '09 Prius and now is having second thoughts. The price advantage of the Insight is too great to ignore. With similar equipment levels we're talking about over $6K. That's a lot of money to all but the wealthiest people out there. Time will tell but Toyota is not nearly as well positioned with their product mix as they were just one year ago. They will fill that gap by 2011 with an entry level hydrid and a much improved Yaris. They are too good a company not to give the market what it wants. P.S. I believe we'll see a lot of HS250h's on the road by 2011 if they can keep under $35K loaded. |
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Replying to: backy (Jan 18, 2009 12:53 pm) Canadian view of the Insight II Apparently from background ingo provided by Honda the Insight II is specifically targetting the younger demographic which might otherwise buy a conventional vehicle in the $15000 - $20000 range. |
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Replying to: kdhspyder (Jan 18, 2009 7:29 pm) Maybe what is needed is a Prius vs. Insight discussion. |
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Replying to: kdhspyder (Jan 18, 2009 7:29 pm) Indeed, Honda has radically reduced the quality of materials in the new Insight. The interior cloth trim - seats, doors, etc. - is incredibly thin, the flimsiest such cloth seen in a Honda since an early '90s Civic. Ditto the roof liner, which gives new meaning to the term "rat's fur." The interior's plastics are not much better. Though the dashboard is reminiscent of the Civic's futuristic gauge display, its plastic surround is not nearly of such high quality.
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Replying to: gagrice (Jan 19, 2009 5:35 am) Think of which vehicles today have a $17000 MSRP, the Aveo, the Yaris, the Fit and the Versa. These are all a class below the Cobalt, Focus, Corolla, Civic and Sentra in content, materials, performance, smoothness and quietness.
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Replying to: kdhspyder (Jan 19, 2009 7:12 am) |
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Replying to: kdhspyder (Jan 19, 2009 7:12 am) That is where Toyota will be 2 notches above the Insight. The Insight EX w/navi for $23K could hardly be considered "de-contented" as far as options go and the performance will be similar also. NVH and interior materials are a different story. Honda smells a victory here and will get with many buyers who aren't that picky (read under 30). Those willing to pay for refinement will stick with the Prius because it's clearly a lot more car - you just have to be willing to pay for it. |
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Nikkei today reporting that Toyota is going to keep the Gen 2 ( for how long ) and decontent it in order to lower the price to compete with the Insight. The new Gen 3 then will launch as planned with prices in the $25000 - $35000 range. Interesting but it makes sense in Toyota's marketing scheme. Today the Corolla covers the backside of the Camry and the Yaris covers the backside of the Corolla. Thus the Camry doesn't have to be discounted to fight every new player trying to buy into the market. The Gen 2 Prius if it kept in production for this weirdo year of 2009 would protect the backside of the Gen 3 being priced from $20000 - $25000. The gentlemanliness of the hybrid market is breaking down with the vehicle makers going after one another now... Insight vs Prius vs HCH...FFH vs TCH... Vue 2-Mode vs HH and FEH. |
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