Sign In Join 



Fit Buyers: Do you fit the Fit demographic?

97 messages,  Last post on Apr 09, 2009 at 5:40 PM

You are in the Honda Fit Forum. Your Host is pf_flyer

What is this discussion about? Honda Fit, Honda Fit Hybrid, Hatchback


Messages Page 1 of 10
1
2
3
4
5
6
7
...
10
Prev
Next
Last
Go To Msg #
Search This Discussion

#1 of 97
Fit Buyers: Do you fit the Fit demographic? by Sylvia STAFF
Jul 11, 2006 (4:03 pm)
Reply
story
#2 of 97
Fit Buyers: Do you FIT the Demographic? by chuck12
May 18, 2006 (6:54 am)
Reply
I know Honda was targeting Students and Empty Nesters as the main buyers for the Fit but I think they underestimated its broad appeal.
 
Here are my 3 questions:
 
What is your age? (I am 42)
What is your marital status? (Married, 2 kids, all fit fine)
What were the main reasons you bought a Fit? (Fuel Efficiency, Fun Driving, Honda Reliability.)
 
What's your story?
#3 of 97
Re: Fit Buyers: Do you FIT the Demographic? [chuck12] by mtngal
May 18, 2006 (11:22 am)
Reply

Replying to: chuck12 (May 18, 2006 6:54 am)

Guess I more or less fit the empty nester category.
 
Over 50
Married, no kids
Reasons - fuel efficiency and because my elderly mother can't climb into either of our Wranglers.
#4 of 97
Re: Fit Buyers: Do you FIT the Demographic? [chuck12] by jrlnc
May 18, 2006 (2:26 pm)
Reply

Replying to: chuck12 (May 18, 2006 6:54 am)

My profile:
 
Age: 49
Status: Single, no kids
Reasons for buying: Fuel Economy, safety, cargo space, and comfort/ride quality
#5 of 97
Re: Fit Buyers: Do you FIT the Demographic? [chuck12] by vcarreras
May 19, 2006 (6:21 am)
Reply

Replying to: chuck12 (May 18, 2006 6:54 am)

Empty Nesters:
 
Age: 61
Married: 34 years 2 grown sons.
Reason: Cute, fuel efficient (sold 05 Ody for FIT), Fun (a blast to drive) and yes, Honda reliability. PLENTY of cargo space.
 
Purchased 4/19/2006 One month old today..
 
Storm Silver FIT Sport AT, now has 3275 miles. Averaging 34.5mpg. No problems. I've ordered full nose mask, floor mats, cargo cover, cargo tray, cargo net, splash guards and rear bumper applique. Should arrive the 24th. Also will soon order arm rest, a must for long trips.
 
Longest trip: Houston, Atlanta, St. Pete, Houston. Did 19 straight hours, St. Pete-Houston. Getting nose mask to protect from bugs and a few minor dings from trips.
 
Love the FIT!
#6 of 97
Re: Fit Buyers: Do you FIT the Demographic? [vcarreras] by ramo
May 19, 2006 (1:15 pm)
Reply

Replying to: vcarreras (May 19, 2006 6:21 am)

age: 48 and married
husband 44
1 son, 8 yrs. old. 1 dog, 8 yrs old.
Reason for Fit: Versa not here, poorer fuel economy and cargo capacity. Yaris too small for dog and luggage and Sport model too expensive. Any van, too big. SUV, dog can't get in without trouble. The Fit has safety stuff, fuel economy,cargo room, and the FUN FACTOR.
#7 of 97
Re: Fit Buyers: Do you FIT the Demographic? [chuck12] by waltersbg
May 19, 2006 (1:47 pm)
Reply

Replying to: chuck12 (May 18, 2006 6:54 am)

Age 45.
 
Married with one 5-year-old child. Spouse and son both like the car, but spouse (5'1") hasn't tried driving it yet.
 
Bought a base 5MT fit because (most important first): Affordability, fuel economy, plenty of cargo space, Honda reliability, safety features, fun.
 
Mike
#8 of 97
Re: Fit Buyers: Do you FIT the Demographic? [vcarreras] by nordo
May 19, 2006 (5:18 pm)
Reply

Replying to: vcarreras (May 19, 2006 6:21 am)

"Storm Silver FIT Sport AT, now has 3275 miles. Averaging 34.5mpg. No problems. I've ordered full nose mask, floor mats, cargo cover, cargo tray, cargo net, splash guards and rear bumper applique. Should arrive the 24th. Also will soon order arm rest, a must for long trips."
 
The splash guards won't go on a Fit Sport with the gound effects. I hope the dealer mentioned that to you.
#9 of 97
Do you FIT the Demographic? by tonks
May 19, 2006 (5:34 pm)
Reply

Replying to: waltersbg (May 19, 2006 1:47 pm)

At 29, it seems very obvious that the ad campaign for the Fit is aimed at my demographic.
 
I'd decided that the Fit was my first choice for a new car even before the advertising started because 1) it boasts Honda reliability 2) it was within my budget and 3) it's exactly the same length and width as my previous car. (I abhor big cars.)
 
The Fit's specs looked great on paper, and the test drive convinced me it was the right car for me.
 
While I certainly appreciate the Fit ads from a design sense, I don't know if seeing them would have helped me form an opinion about the car, since they're not exactly filled with useful information.
#10 of 97
Re: Fit Buyers: Do you FIT the Demographic? [vcarreras] by trickydick1936
May 20, 2006 (7:57 pm)
Reply

Replying to: vcarreras (May 19, 2006 6:21 am)

vcarreras:
 
Here's our story:
 
Age: Mom - 75 Pop - 70
Married: 49 plus years, 2 grown sons
Get this: Sold 2004 Odyssey to buy Fit
 
Purchased 4/20/2006
 
Vivid Blue, Sport AT - alas, we have only 690 miles so far. We can't keep up with you!
 
But, we agree with you - fun, a blast to drive - reminds me of the old Civic ads where 2 kids drove down to the mailbox (you had to be there).
 
Anyway - the Fit is maybe the best car we've ever owned. It's fun, functional and fabulous.

Messages Page 1 of 10
1
2
3
4
5
6
7
...
10
Prev
Next
Last
Go To Msg #
Search This Discussion
To POST a message, please Sign In.

New? Join Now!

Forum Tools

Please sign in.
Email Address:

Password:

Forgot Password?

Search Forums

Enter Keyword(s)

Advanced Search

Browse by Vehicle



View All Vehicles
Advertisement
Ask the Community
See What People Are Asking

Browse by Board

Browse by Topic


View All Topics

Today's Chats

Advertisement